Peter PRODUCT MANAGER Marcott 541-***-**** l adulwy@r.postjobfree.com l LinkedIn

Product management professional and business strategist who brings a collaborative, people-oriented approach to leadership and product management to deliver seamless, user-friendly products and features. Leadership Snapshot:

Joined the Product org at GoFundMe as an Associate PM and was promoted to lead a product team in under 6 months to manage high impact product surfaces including homepage and search functionality

Led cross-functional homepage redesign initiative for 19 countries and 9 languages CORE COMPETENCIES

Product Development

Team Leadership

Agile Development

Product Ideation

Data Analysis (Heap,

Amplitude, Google Analytics)

Jira/Confluence

Localization (Smartling)

A/B testing (Optimizely)

Stakeholder Management

Product Roadmapping

Problem Solving

EXPERIENCE

Product Manager - GoFundMe, Remote September 2020 - October 2022 Built out and led a team responsible for serving both campaign organizers and donors for GoFundMe’s web experience. The company is a leading online fundraising platform that helps users raise over $4 billion each year.

● Improved homepage click-through rates by up to 15% through a complete redesign and iterative A/B testing

● Redesigned customer-facing search experience which significantly increased donation conversion and installed improved discovery features that boosted click through rates by up to 8x

● Oversaw migration of multiple product surfaces off of legacy tech stack, resulting in heightened engineer satisfaction and improved development efficiency by scaling down to one weekly release instead of two

● Co-led first collaborative project between GoFundMe and recent acquisition Classy which utilized machine learning to successfully funnel customers from one platform to the other and establish key baseline metrics

● Helped develop and launch a user community platform that increased user engagement and now hosts 60k members Charity Services Specialist - GoFundMe, Remote/San Diego July 2019 - September 2020 Co-founded Charity Services team to support and retain charity customers through a major business line transition.

● Managed relationships with Enterprise-level customers and achieved 100% account renewal

● Conducted hands-on product demos for prospective and existing customers

● Collected customer feedback and relayed feedback to Product team to aid in roadmap prioritization

● Handled 50+ email support requests daily in addition to Enterprise account management work Contests & Sweepstakes Specialist - GoFundMe, Portland/San Diego February 2016 - July 2019 Utilized analytical and strategic planning skills in working with internal and external partners to develop and execute sweepstakes- based fundraising campaigns for charities of all sizes.

● Ran 200+ sweepstakes-based fundraising campaigns yearly totaling over $2M in annual prizes

● Created fundraising pages, managed entries, oversaw prize fulfillment, and handled all administrative tasks

● Improved YOY leverage of fundraising campaigns by more than 10% through data-driven analysis Account Manager - Green Bottling/Royale Brewing, Portland December 2011 - June 2015 Played an instrumental role in helping to grow a local small business that provided mobile packaging services to breweries in the Pacific Northwest and eventually expanded to include a production brewing operation as well.

● Conducted market research and in-person sales calls to secure 10+ of Royale Brewing’s first customer accounts

● Responsibilities while at Green Bottling included product delivery and packaging, employee training, equipment maintenance, quality assurance and customer service

EDUCATION

University of Oregon - Bachelor of Music in Jazz Studies, Minor in Business Administration

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