Darrell W. Reed
**** ***** **** **. ***** ~ Southside, AL 35907
256-***-**** ~ ********@*****.***
SUMMARY OF QUALIFICATIONS
A leader who performs well in a multi-national and competitive environment. Skilled at utilizing data management tools to optimize sales, marketing, and customer loyalty. Has demonstrated to expand opportunities within existing client base. I have proven success leading business development efforts, expanded customer base and increased revenue. Skilled in improving customer retention levels within highly competitive markets. I have exceptional leadership abilities concerning team initiatives.
PROFESSIONAL EXPERIENCE
Merchants Foodservice August 2022-Present
Area Manager
-Growing market share in the designated markets.
-Responsible for satisfying customer needs and meeting management objectives.
-Maintain and grow customer base by penetrating existing accounts and opening new accounts.
-Develop a close working relationship with customers and all internal company departments.
Key Accomplishments
-Added new customers to existing territory.
-Developed an understanding of multiple ethic menu items.
Sysco
Sales Consultant
-Growing market share in the designated markets.
-Responsible for satisfying customer needs and meeting management objectives.
-Maintain and grow customer base by penetrating existing accounts and opening new accounts.
-Develop a close working relationship with customers and all internal company departments.
Key Accomplishments
-Added new customers to existing territory.
-Created sales POS to add to customers overall revenue and customer selections.
-Developed an understanding of multiple ethic menu items.
NTC
National Account Manager 2014-2021
-Manage Regional chains located in three States.
-Maximize category Management at Chain level.
-Analyzed market and identified opportunities.
-Support Marketing and Sales efforts.
-Analyze MSA Data in multiple segments to identify opportunities.
-Build partnerships between customers and NTC.
-Maximize Profit Margins.
-Maximize Penny Profit.
Key Accomplishments
-Introduced new product lines.
-Gained new accounts for NTC distribution.
-Managing 600 plus store count Chains.
-Increased customer and company’s profitability.
-Continued overall growth in the OTP category.
Territory Sales Manager 2012-2014
-Manage a geographical area of Alabama
-Maximized Category Management at retail.
-Analyzed market and identified opportunities.
-Maintaining product distribution within a competitive environment.
-Ensuring projects delivered on time and within a budget.
-Support Marketing and Sales efforts.
Key Accomplishments
-Gained new accounts for NTC distribution.
-Gain 100% distribution on items
-Introduced new product lines.
-Increased customer and company’s profitability.
MTC 2012
Sales and Marketing Representative
-Manage a Territory, which consists of two States.
-Maximized Category Management at retail.
-Analyzed market and identified opportunities.
-Maintaining product distribution within a competitive environment.
-Ensuring projects delivered on time and within a budget.
-Support Marketing and Sales efforts.
Key Accomplishments
-Increased customer and company’s profitability.
-Increased companies Sales Volume.
-Gained incremental space for MTC’s Products in a highly competitive Market.
WL Petrey 2009-2012
District Sales Manager
-Managed six full-time Sales Representatives.
-Increased customer and company’s profitability.
-Managed customers in 14 counties.
-Implemented new deli and foodservice products.
-Maintained customer loyalty.
-Implemented strategic planning for closing.
-Developed category management skills for the sales force.
-Maximized category management at retail.
Key Accomplishments
-Increased Petrey’s client base by 50 accounts.
-Increased customer’s profitability.
-Increased company’s profitability and volume.
-Conducted over 200 cold calls.
-Coordinated weekly activities with National Hotel Chains.
UST Inc. 1996-2009
Sales and Marketing Representative
-Analyzed market and identified opportunities.
-Maintaining product distribution within a competitive environment.
-Managed an annual budget of $247,105.00.
-Coordinated Events for NASCAR, NCAA, PBR, TPA, Red Cross, Local Charities, Concerts, Fairs and National Trade Shows
-Managing multiple Retail Coordinators.
-Responsible for 453 retail accounts.
-Ensuring projects were delivered on time and within a budget.
-Support Marketing and Sales efforts.
-Developed quarterly and annually sales and budget forecasts.
Key Accomplishments
-Managed $4.26 million in annual sales within assigned territory.
-Product growth in three price tiers quarterly.
-Introduced 38 new products and 5 new product lines within assigned territory.
-Leader within the region for product distribution and accounts contacted.
ROBERT TRENT JONES 1994-1996
Guest Services
-Performed multi-functional role, assisting in golf retail, management and restaurant services.
-Provided golf instruction and maintenance.
MULLINS RENTAL 1992-1994
Customer Services
-Providing customer service for local conventions and business owners.
-Delivery and Event coordination.
EDUCATION
Athens State University (Bachelor of Science Degree)
CLUBS AND ORGANIZATIONS
Assistant Football Coach NRCA Tuscaloosa, AL. 2001-2012
Corporate Fundraising Coordinator NRCA Tuscaloosa, AL. 2001-2012