Gaurika Chadha

*** ******** **** **,

Allen, TX *5013

Cell: 562-***-****

adukt3@r.postjobfree.com

OBJECTIVE Experienced Media Investment professional with consistent accomplishments working with international clients. Motivated leader with strong analytical and strategic mindset, organizational and communication skills, and strong work ethics.

EXPERIENCE

2019 Freelance California, USA

Developing digital media campaigns for a pharma client at the agency, Amusement Park

2009-2014 Saatchi & Saatchi California, USA

A Publics full-service advertising agency with global clients and worldwide presence

Interactive Associate Communication Director – Media Strategy for Toyota USA

Leading a team of 16 digital professionals in developing strategic and pioneering digital objectives and strategies to support Toyota USA’s business goals.

Evaluate and Identify strategically aligned partners for brand engagement that addresses varied target audiences to increase brand consideration.

Lead Collaborator for various clients and key go-to digital lead for internal teams,

oto ensure the strategies are aligned across all client platforms and campaign performance parameters.

Participate at industry events to help shape the developing and evolving digital culture.

2006-2009 Doner Advertising California, USA

One of the largest independent full-service advertising agencies in North America

Associate Media Director, Interactive – Strategy and Planning for Mazda USA

Responsible for developing online objectives and strategies that support client’s marketing goals and business priorities. Create strategic media solutions that strengthen brand engagement with target audience to increase familiarity and consideration.

Build relationships with sites to maintain client’s position of favour.

Integrate online with offline media to enhance communication synergy and consistently investigate new technology opportunities to impact the target audience.

Lead and manage the interactive media team’s daily work flow and deliverables in a timely fashion.

Supervisor, Interactive from 2006-2007

2004 - 2006 Foote Cone & Belding California, USA

Part of the IPG Group, one of world’s largest communications group servicing over 100 Fortune 500 clients.

Media Supervisor – Planning on Hilton Hotels, Doubletree Hotels and Homewood Suites

Develop media objectives, strategies and recommendations that complement individual brand’s business and advertising needs.

Strengthen relationships with the vendor community to ensure client receives the best value for each dollar spent and be the first port of call on opportunities.

Ensure integration with creative and account group to ensure strategic recommendations.

Assist the Associate Media Director in managing daily work flow and deliverables among the planners and assistant planners in a timely fashion.

Lead the team in building plans and campaign execution.

Develop and present recommendations at client meetings and manage client relationship.

Consultant 2004 ARC Advertising California, USA

2nd largest Hispanic advertising agency in Southern California

Project Manager – All segment Print planning & buying for H&R Block

Developed a print plan that resonates client’s marketing objective of increased enrolment to the annual income tax school across General, Hispanic & Asian markets in S. California.

Delivered 7% more value versus last year on flat budget via negotiations with leading and niche publications.

Managed trafficking between publications and creative department.

Put in place a monitoring stewardship plan to ensure execution is as per plan.

Managed client needs and expectations with weekly updates.

Consultant 2004 Synovate California, USA

Global Research Company owned by The Aegis Group with offices across 50 countries

Project Manager – Media & Entertainment Business

Understanding client’s business needs, designing research and writing proposals.

Supervise and control all phases of the study for accuracy and timely delivery.

Assist the vice president in business development and customer acquisition.

Consultant 2004 South Asian Network California, USA

Non-profit Advertising & Media Campaign Development

Develop communication and media strategy.

Develop creative campaigns across mediums.

Lead media negotiation with suppliers & lead successful execution of the campaign.

2002-2003 Herbalife Independent Distributor, Business Owner California, USA

International manufacturer of herbal products in 58 countries with annual t/o of $1.8 billion

Network Marketing and Direct Sales

Developed customer acquisition and retention strategies for direct sales of products and to introduce the business opportunity to build a network.

Initiated partnerships with salons to increase distribution channels.

1998-2000 The Coca-Cola Company Bombay & Delhi, India

Leading International beverages Company refreshing 200 countries with over 300 brands

Senior Brand Manager

Developed brand marketing strategies for company’s flavour brands, Fanta and Maaza, volume of 14.3MM and 3.4 MM unit cases, respectively.

Market share rose by 4% and 2% in 1999-2000.

Successful “taste change” transition for Fanta across 54 bottlers supported by mass media.

Launched Maaza in tetra packs and other line extensions.

Led the creative process to successfully deliver targeted communication on strategy.

1996-1998 The Coca-Cola Company Bombay & Delhi, India

Senior Media Manager

Responsible for all media strategy and investments across company’s portfolio of brands.

Single point lead for the company’s media buying AOR and media planning agencies.

Led annual media negotiations across media partners.

Successfully conducted two Media AOR Pitches with Strategic Media, Atlanta.

Shared India’s media achievements at worldwide forums.

Set up effective management and financial systems to track inventory, budgets and analytical results.

1993-1996 Ogilvy & Mather Advertising New Delhi, India

Part of the WPP Group, one of world’s largest communications group servicing over 300 of the Fortune 500 companies

Senior Media Planner/ Buyer – All Media

Responsible for 20% of agency media billing across vast portfolio of clients including SmithKline Beecham, Seagram, Reckitt & Coleman, National Literacy Mission.

1992-1993 The Times of India New Delhi, India

India’s leading English newspaper with a circulation of 2.14 MM

Assistant Response Manager - Direct Sales of advertising space for special supplements.

EDUCATION UCLA Media Courses Los Angeles, USA

The Times School of Management Post graduate diploma in Marketing Delhi, India

Delhi University Bachelors (Commerce) Delhi, India

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