Jason A. Jones

Birmingham, AL 205-***-**** aduks1@r.postjobfree.com LinkedIn/JasonJones

SUMMARY

Experienced marketing manager with over 15 years of creating and executing impactful local marketing programs for Radio Programming, Executive Sales and Telecommunications. Managed market level strategies, messaging, media and national/local sponsorship activations to drive sales, ROI, brand awareness and brand consideration metrics. Collaborated with key internal business functions (Brand Marketing, Field Sales, Merchandising, etc.) and external distribution partners to consistently exceed regional sales goals.

TECHNICAL SKILLS

Marketing & Promotions

Creative Marketing Solutions, Advertising, Sponsorship Management, Client Relationship Management, Partnership Management

Accounting & Financial

Negotiation, ROI Calculations, Revenue Growth, Business Development, Planning and Budgeting, Salesforce CRM, Payroll & Processing

Data Analytics

Google Analytics, Data Management, Data Visualization, Product Analytics

Digital & Social Media

Digital Marketing, Search Engine Optimization (SEO), Content Marketing

EDUCATION

Talladega College Bachelor of Arts in Business Administration Talladega, AL 1998

PROFESSIONAL EXPERIENCE

General Manager

Alabama Service Providers Birmingham, AL 2021-2022

Led the planning, execution, day-to-day management and optimization of lead generation efforts

Managed approx. over $300K cash on-site monthly and budgeted for grassroots and traditional marketing efforts in the Birmingham area to increase their gaming business

Analyzed complex data to determine ROI, attribution and creation of optimization strategies

Prepared payroll, managed a staff of 12 employees and provided financial information for the opening and closing of business

Increased social media revenue and digital traffic to site through strategy

Increased social media followers by 40% collectively on Facebook (30%) and Instagram (%10) for their gaming business

Regional Marketing Manager

T-Mobile Corporate Office Birmingham, AL 2018-2020

Executed successful marketing campaigns & promotions by applying key learnings from market research and customer intercepts

Acted as a catalyst for system-wide best practice sharing by partnering with marketing, sales internal partners, vendors and customers.

Negotiated Quarterly Budget of $200K - $400K per quarter

Implemented 60% of the Metro by T-Mobile marketing strategy in 2019 Alabama/Florida market quarterly plans and aided in management of brand ambassadors and peers for onsite activation

Managed Alabama and 3 counties in Florida (Escambia, Okaloosa and Santa Rosa)

Managed $1.2M year budget for grassroots efforts in the Memphis area

Worked to increase market share by over 10% for both T-Mobile/Metro by T-Mobile brands by creating and managing community outreach and cause marketing programs

Account Executive Sales

Cumulus Media Birmingham Birmingham, AL 2016-2018

Oversaw sales pipeline using Salesforce, tracking sales opportunities and closing more deals

Generated over $20K of new revenue in a 3-month span with HOT 107.7

Set and track KPIs to improve sales team productivity and increase sales velocity

Increased direct and agency accounts by 5% with HOT 107.7 in a 2-month span

Created commercial content from conception to air, copywriter and storyboard creator

Marketing & Promotions Director

Summit Media Group LLC Birmingham, AL 2004-2016

Marketing departmental support to include creating promotional and advertising pieces, designing the corporate brochure and creating a new-hire presentation

Created visions for radio stations 98.7 KISS FM and 610 WAGG AM that increased non-traditional revenue over 15% each year

Planned and executed unique on-air & web-based promotions/contests, resulting in substantial growth of the listening audience as well as securing additional PR thru local media outlet news coverage

Increased social media followers on all stations by 75% on average (Facebook, Instagram and Twitter) resulting in an increase on brand awareness and digital sales

Sought sponsorship opportunities as well as partnerships with local schools, businesses, charities & key leaders, resulting in increased station/brand awareness to a variety of demographics

Generated over $50-$75K of revenue by creating partnership events for the Magic City Classic that generated a collecting profit

Marketing Manager

Ten Blocks Marketing Atlanta, GA 2000-2012

Developed and maintained internal and external relationships with sales teams, which were crucial to company enhancement and success

Mitigated issues in data collection and data entry by coordinating and monitoring efforts of various support teams to develop methods of correction, resulting in a 70% drop

Hired and directed Sunkist “Sunlab” Marketing Street Team program for 4 years (2000–2004); sales increased by +122% versus Year Average Gross (YAG) in Birmingham, Gadsden, Tuscaloosa, and Jackson, MS markets collectively in 2002.

Hired and directed the Marketing Ambassador Team for Coca-Cola for the “Essence Music Festival,” New Orleans, LA for 10 years (2002 – 2012) Hired and directed the Marketing Street Team for Verizon Wireless at the West Indian American Parade, Brooklyn, NY for 1 year (2002)

Divisional Accountant

Southern Research Institute Birmingham, AL 1999-2003

Reviewed detailed analyses of fixed asset general ledger accounts and depreciation expenditure on a monthly, quarterly and annual basis.

Billed and directed both governmental and industrial contracts collecting over 75% revenue in collection accounts each month

Coordinated quarterly process owner certifications, updated internal control documentation as needed, and monitored cycle-level controls and process-level risks to ensure material processes and controls were incorporated into the compliance process in a timely manner as required by law.

Reconciled and created spreadsheets for Operating and Payroll accounts.

Worked with project teams and internal departments to develop and deliver training for the Oracle fixed assets accounting modules to Accounting, Network, Supply Chain, Information Technology, and other Operations groups

Subsidiary Accountant

SouthTrust Bank Birmingham, AL 1997-1999

Prepared monthly, quarterly and yearly consolidated financial statements in accordance with GAAP for monthly accounting close-out prices

Assisted in the monthly intercompany profit on inventory and intercompany sales and cost of goods sold eliminations

Reviewed and understanding balance sheet and income statement variances

Oversaw the monthly intercompany process ensuring differences are investigated and resolved on a timely basis

Reviewed of key Group Reporting deliverables, including the Earnings Release and analyst presentation

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