MURALIDHAR “SIVA” REDDY GAJJALA
Cary, NC 984-***-**** *************@*****.*** LinkedIn Profile PROFESSIONAL PROFILE
Seasoned Sales Management and Operations Professional with over 25 years of experience. Expertise includes:
• Oversaw the strategic sales management for product lines in the vehicle leasing industry, achieving organizational goals and market needs, which included product profit and growth goals.
• Oversaw the evaluation of market trends, product development, product position, and pricing philosophies, and recommended enhancements to product lines that stimulated sales and met objectives.
• Built relationships with external clients and internal partners, utilizing excellent communication skills to meet and exceed client expectations, which resulted in millions of dollars in annual sales.
• Skills: Corporate Finance, Management Accounting, Operations Research, and Statistics
• Software Skills: SAP, Microsoft Office (Word, Excel, PowerPoint) EDUCATION
Master of Business Administration: Marketing Management Jawaharlal Nehru Technological University, Hyderabad, India Bachelor of Commerce (Honors): Auditing & Financial Management Indian Institute of Management & Commerce, Hyderabad, India PROFESSIONAL EXPERIENCE
Poonawalla Fincorp Ltd., Hyderabad, India Feb 2018 – May 2022 Associate Vice President and Regional Head of Sales & Operations
• Oversaw the sales and FP&A for all asset-based funding for a $10M book of business for commercial vehicles.
• Developed territory plans and sales compensation plans for a team of 12 sales reps who drove business acquisition and achieved budgeted sales targets.
• Developed and lead the deal and contract implementation review process to improve the contract execution process for internal and external customers, which reduced the sales cycle length by 10%.
• Increased the regional yields by building used commercial vehicle and car business, increasing channels empanelment by managing and retaining them.
• Rationalized payout structure and brokerages, implementing schemes quarterly, which increased business.
• Met with clients to provide resolution to their queries, improve the overall customer relationship, increase and maximize business potential, and deliver reliable administrative support, resolution, and customer satisfaction.
• Planned promotional activities, including seminars, cross-enterprise selling programs, and road shows, and built strong relationships with “end users” and Corporate FPRs.
• Ensured good portfolio quality and closure of issues for the region and partnered with functional teams to manage delinquency and collections in the region, achieving collection efficiency parameters on a month-on-month basis.
• Identified cross-sell opportunities and income, achieving product targets, i.e., insurance, PL, and POC.
• Oversaw vendor management by making key vendor visits to maximize vehicle procurement and profitability.
• Provided periodic training and workshops on products and processes to educate and train teams on new development and enhance their performance through effective coaching, training, and performance appraisals. Cholamandalam Investment & Finance Co Ltd, Hyderabad, India Apr 2005 – Jan 2018 Assistant Vice President and Regional Business Head Operations – India
• Oversaw a $5M book of business refinancing new and used Construction Equipment in 33 branches.
• Managed new and used CE business receivables and FP&A for AP1 and AP2 regions over 144 branches.
• Created financial reporting for Compliance, Quarterly Performance Management, Target Achievement, Growth PlayBook, Yearly Budgets, and Quota setting.
Max New York Life Insurance Co Ltd., Hyderabad, India Feb 2004 – Mar 2005 Sales Operations Manager – Agency Sales
• Oversaw the strategy that drove performance that met bookings and sales numbers quarterly, which closed a gap of
$5M in two months, making the End-of-Year sales numbers.
• Implemented and maintained the in-backlog, in-plan, and program commitment reports.
• Automated productivity reports, ensuring accurate daily and weekly departmental goals within established deadlines, which increased sales team productivity by 15%.
• Developed roadmaps, metrics, and measurements to track progress relative to sales productivity for executives.