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Tsai Chin Yen

Portland, Oregon, United States adujhv@r.postjobfree.com 347-***-****

SUMMARY

Experienced marketing professional with 3 years of experience in fashion and beauty brands. Skilled in brand management, strategy development, and digital marketing. Proven track record of launching successful campaigns and driving growth through data analytics and SEO. Applying for a position as a Marketing Manager at Chin Chin Perfume to further expand the brand's reach.

EXPERIENCE

Freelance content creator & social media manager Freenlance Portland, Oregon December 2020 - Present

• Content creating (showing ideas, advertisements, scripts).

• experience to drive customer growth.

• Launched multiple iPhone device launches and promotions, increasing average daily sales by 2X.

•Designed and managed corporation website, including website design, content creation, image editing and uploading products.

• Lead social media strategy on Facebook, Instagram, Twitter, and YouTube to support the brand's debut Super Bowl commercial, increasing reach and engagement by 1000%. Marketing Brand Manager Chin Chin Perfume Taipei, Taiwan February 2020 - March 2022

• Marketing Brand Manager: February 2020- March 2022.

• Brand owner of the Indirect Wireless channel and lead a Lunar New Year campaign that resulted in 12% rise in total sales.

• Lead the go-to-market strategy for the Brand's first-holiday promotion with 2 distinct offers simultaneously in 2 different channels.

• Developed and executed, inter-departmental digital and traditional campaigns to drive 42% YoY sales growth.

• Optimized paid media campaigns yielding an improvement of up to 32% on cost per conversion.

• Established a seamless customer buying experience across offline and online channels, resulting in 24% customer satisfaction growth.

EDUCATION

Bachelor Degree In Fashion Business Management Fashion Institute Of Technology New York, New York 20221

Associate Degree In Business Management Shoreline community college Seattle, WA 2020 SKILLS

Hard Skills: PPC, Google Analytics, SQL, Shopify, Mailchimp, Facebook Ads Manager, Klaviyo, HootSuite, SEO, SEM, PPC management, Wrike, Jira Confluence, Slack, Taboola, Saleforce, Parpot, WordPress, Adroll. People management, communication, Social media management, Marketing, Proficient in Social Media Targeting, Creative copywriting, editing skills, Leadership, Bilingual, mandarin, Content Creation, Customer service, Adobe, social media strategy, E-mail/ SMS Promotion marketing, multi- channels media strategies, Instagram, google, Facebook ads, productivity, creativity, motivation.