Shannon Lucas

Senior Sales

Director

Chicago, IL, 60601

312-***-****

aduj8l@r.postjobfree.com

Summary

Sales and marketing executive with proven track-record in effectively driving revenue for multi-million-dollar assets, class-A, new developments, add- value and projects through B2B sales and effective marketing solutions. Successful in developing on-going social media and sales initiatives to increase ROI year over year in the multifamily and real estate industries.

Work History

Director of Housing - Servitas Mgmt. Group

Chicago IL, 2022

o Led all leasing and financial processes for student housing portfolio and increased ROI year over year.

o Developed social media, direct marketing campaigns that led to an increase in exposure.

o Composed COMP reports to identify local competitor trends and present KPIs to Senior Vice president and Regional Director.

o Maintained all regulations in relation to city and state licenses to ensure compliance.

o Managed successful relationships with ownership group, investor and local housing directors

o Procured corporate leases year over year and increase occupancy by 62% o Worked directly with the Assistant manager, Director of Maintenance and leasing managers.

o Built maintained and procured relationships with local and international universities which led to a five-year corporate lease. o On-boarded new team members.

o Met with third party vendors to complete all set- up and ensure COI compliance.

Leasing and Marketing Director – CA Ventures

Chicago, IL 2021

o Managed all sales and leasing initiatives that increased occupancy in Q3 o Met and succeeded leasing goals and delivered 10% above expected ROI o Handled all communication with local universities and Housing officials to build partnerships.

o Successfully Led and ensured the growth and development of on-site leasing team members and CAs

o Procured relationship with local real estate brokerages to implement market exposure and increase occupancy

o Worked in accordance with National Sales Specialist to improve all sales and leasing initiatives

o Drove event space revenue to half- million using aggressive SEO campaign and marketing strategies.

o Facilitated cost mitigation to cut overall marketing expenses. Leasing and Marketing Manager – Cardinal Group Advisory Chicago, IL 2020

o Managed CRM daily to forecast competitor and market trends o Conducted In-person and virtual broker open houses via social media which led to an increase in overall occupancy by 15%.

o Built rapport with residents to increase retention through renewal campaign o Accomplished 75% renewal rate despite market rent increases. o Handled daily leasing activities, met with prospects and closed leads o Ensured successful renewal process year-over-year; built retention through monthly resident and renewal events

o Led team of leasing consultants and CAs

o Successfully negotiated corporate lease contracts Business Development Associate – American Campus Communities DeKalb, IL 2012-2015

o Drove sales above 60% for $10M Add- Value Mutli-family renovation through aggressive leasing.

o Increased ROI on New Dev. and renovation Projects through sales and leasing initiatives through partnerships with local fraternities. o Procured, drafted and negotiated Master lease contract for the international schools of business to increase occupancy

o Successfully managed the leasing and marketing aspects for property. o Follow up with leads in appropriate time frame: conducted on-site tours. o Conducted weekly presentations for investors

Education

Northern Illinois University– B.A, Economics

● Chicago ‘2015

● Broker Licensee – Illinois

Skills

o ROI

o Vendor set up

o Marketing

o Detailed

o Market Surveys

o Brand activation

o Social media strategy

o Sales Driven

o Adaptability

o Problem Solving

o Self-Starter

o Yardi

o Project management

o Sales force

o QuickBooks

o Outside sales

o Corporate Contracts

o Accounting

o CRM

o Entrata

o Accruals

o Variances

o Financial Modeling

o B2B sales

o Contract negotiation

o Entreprenurial Spirit

o Cold Calling

o COMPs

o Outside sales

o Team Player

Notables: Leading Member of Culture Team - CA Ventures

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