Marketing, Marketing Manager, Marketing Project Manager, Marketing Dir

PROFESSIONAL EXPERIENCE

Alisande Morales

Orlando, FL • 407-***-**** • LinkedIn.com/in/alisandemorales

MARKETING MANAGER

Marketing Performance/Revenue Growth/Brand Development Strategy

Highly accomplished integrated marketing professional and creative content developer with over 25 years of experience in strategy development, delivering robust brand performance and delivery of revenue-generating multichannel marketing programs for high profile clients. Dynamic leader of audience specific marketing strategies delivering innovative solutions to increase brand awareness and consumer engagement, driving business growth and compelling campaign performance. Skilled communicator, team leader/mentor, and collaborator, able to translate creative concepts into significant profitability.

Core competencies include:

•Social Media Strategy • Team Leadership/Collaboration

•Project Management • Integrated Marketing

•Market Research • Multi-Media Platforms

•Brand Development • Educational Materials

•Content Development • Campaign Development

Salesforce, Orlando, FL

Marketing Operations Analyst (2022-2022)

Salesforce creates cloud-based software designed to help businesses find more prospects and close more deals. Our complete suite of products unites sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, and growing relationships with customers and employees alike.

•Integrating one of the largest acquisitions in SaaS software history; Slack and Salesforce.

•Support Marketing Operations Managers in understanding, documenting, and analyzing key marketing systems and processes within Slack and Salesforce Enterprise Marketing.

•Support mergers and acquisitions activities like GAP analysis, UAT, and enablement collaboration.

NextEra Energy, Orlando, FL

Enterprise Marketing Project Manager (2022-2022)

The Enterprise Marketing Project Manager provides solutions to better the relationships between the respective NextEra Energy business partners (requestors) and the in-house agency and the Enterprise Marketing Team. Building strong relationships and facilitating connections across both internal and external agency groups and teams.

•Manage multiple, high-complexity projects or programs on assigned account(s), new business and internal initiatives when needed

•Define project approach, scope, timelines, and resource/OOP estimates in partnership with discipline leads

•Partners with Discipline leads and Creative Resources Management team to identify project resources

•Partner with production leads to build timelines that meet the creative and production needs of the agency and client

•Actively manage project timing and resource assignments in Project Management software

Wolters Kluwer, Orlando, FL

Program/Project Manager – Marketing Operations (2021-2022)

A global provider of professional information, software solutions, and services for clinicians,

accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors. Serving

customers in over 180 countries, with a range of expert solutions designed to assist and augment our customers’ work on a daily basis. Priority is to provide timely, actionable insights in an end-to-end digital environment that empowers customers to make informed decisions and deliver impact when it matters most.

• Work closely with key stakeholders in Central and Product Marketing to ingest, align work to segment priorities and deliver upon marketing projects.

• Work with internal and external resources throughout the project lifecycle ensuring vendors define/meet project requirements and deadlines.

• Identify potential project risks and escalate for remediation and reprioritization as needed.

• Manage changes and interventions to ensure project goals are achieved, analyzing potential risks and problem solving accordingly.

• Produce accurate and timely reporting of program status throughout its life cycle.

Marketing Project Manager, Lead

Deloitte, Orlando, FL (2020-2021)

Transforming ideas into measurable business results for Deloitte clients. Part of Deloitte’s internal marketing agency, overseeing all workflow for business-aligned campaigns and projects in a timely and effective manner. Provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences.

• Primary point of contact for Account Management with Creative, Communications, and strategy colleagues for campaign execution

• Maintain full ownership of operational aspects of campaign and project execution and reporting in Workfront, ensuring that work is on time and on budget.

• Organize, plan, and lead campaign and project status and progress meetings; documents project summary; and provide Account Manager and/or senior leadership ongoing updates concerning campaign and project completion.

Media Marketing Consultant

Gerson Lehrman Group, Orlando, FL (2007-2021)

High energy leader of marketing strategies for high value clients, consistently integrating creative content, business acumen, and value measurement to ensure marketing consistency and success across all media channels. Oversee project execution end-to-end, leveraging data-driven market research and analysis, industry trends, and consumer profile insights to develop innovative brand strategy, in alignment with client objectives, target audience, and budget limitations. Continuously monitor projects, analyze results, and implement new ideas and improvement strategies to ensure results align with client requirements.

• Cultivate long-term client relationships delivering best practice solutions through in-depth analysis of customer needs, implementing innovative growth strategies through development of brand planning and integrated marketing platforms, exceeding client expectations.

• Identify potential commercial opportunities through strategic research of company profile and business operations, developing detailed proposals and compelling presentations, expertly advising on branding, position, communications, and marketing solutions.

• Collaborate with marketing department and external vendors directing all aspects of marketing strategy and brand development, utilizing most effective methods, systems, and tools, delivering best practice solutions to increase customer engagement and market presence.

Sr. Marketing Manager – Gulf Region

Wyndham Destinations, Orlando, FL (2018-2019)

Impactful leader of development, design, and execution of integrative direct marketing materials to increase member engagement and activation, including print, digital, radio, and television. Directed campaign strategies encompassing segmentation and specific target audiences, overseeing strict deadlines and continuous process flow to ensure optimal performance. Identified areas for improvement and implemented optimization strategies based on insight of industry market trends and competitive landscape, instituting key metrics and performance tracking, evaluating effectiveness of marketing campaigns against set KPIs and budget.

• Drove creative excellence, product innovation, and continuous improvement and testing practices, ensuring all messaging and creative content consistently aligned with brand guidelines.

• Cultivated quality client relationships increasing lead generation, customer satisfaction rate, and revenue by 18% within first 6 months.

Sr. Representative, Integrated Marketing Communications

NBC Universal Media, Orlando, FL (2017-2018)

Optimized marketing expertise to execute the integration of all communication strategies and

marketing campaigns focused on driving the Brand Experience line of business for City Walk, Blue Man Group, and Universal Resorts. Collaborated with cross-functional departments to ensure timely creation of all marketing projects, within budget and aligned with key stakeholders’ requirements. Facilitated team training in Environmental Health and Safety policies and procedures, ensuring all team member involvement.

• Partnered with cross-functional teams to maintain continuous communication and coordinate approvals in support of all marketing efforts, consistently integrating creative strategy, insightful design, and knowledge of market trends for specific target audiences.

• Launched grand opening of new City Walk venues including Voodoo Doughnut, Olympics celebration at NBC Grill, and multiple annual celebrations and festivities, facilitating all communication strategies and marketing campaigns.

Marketing Project Manager

Publix, Lakeland, FL (2014-2017)

Developed and implemented the communication strategy and action plans for comprehensive,

multichannel media marketing programs in alignment with company objectives to increase long

term growth and customer engagement, promoting the Publix brand across seven states covering more than 1200 retail locations. Oversaw stakeholders, agencies, and vendors in all project executions, maintaining consistent communication of KPI’s and milestones. Winner of American Advertising Foundation Award in 2017.

• Drove successful utilization of multimedia marketing channels, overseeing and mentoring internal and external resources in delivery of compelling campaigns focused on establishing company brand and unique value proposition.

• Created first and largest marketing program focused on targeting Hispanic market, increasing sales revenue by 30%, and significantly expanded brand awareness, exceeding all benchmarks.

• Directed Publix Partners loyalty program, improving enrolment numbers and user experience through effective streamlining of internal and external communication, and expert messaging through CRM, social media, direct mail, analytics, website redesign, and vendor management.

EDUCATION & CREDENTIALS PhD, Integrated Anthropological Sciences (In Progress) – University of Central Florida

Master of Interdisciplinary Studies – Liberty University

Master of New Media Journalism – Full Sail University

Bachelor of Arts Liberal Arts – Rutgers University

Certified in:

Effective Project Management

Human Subjects Research – Group 2. Social/Behavioral Research Investigators and Key Personnel

Proficiencies

Microsoft Office 365, Google Programs, SharePoint, Infor, iWorks Suite & Workmajig, Smartsheet, VAX, XDam, Kibo, Miro, Slack, Asana

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