ABOUT ME

Professional with *+ years of experience, having worked in digital environment with companies of all sizes across Consulting, Consumer Goods, Entertainment, Telecom, B2B, Banking, Retail and Pharmaceutical in managing digital channels to optimise conversions and to improve their media capabilities. I am a results-focused professional with a thorough understanding of digital planning and strategy, PPC campaign management, demand generation, lead generation, social media and data analytics with a high ability to drive performance, sales gains, and brand awareness. I have a proactive attitude and I love learning new things. I am hard-working, self-motivated and quick to learn new skills. I am able to multitask, work independently, problem-solve, work to deadlines and prioritise with attention to detail. I am an energetic team member with an entrepreneurial spirit who enjoys being an ambassador for the business and being part of a team.

WORK EXPERIENCE

Digital Marketing Specialist

Freelance [ 01/01/2021 – Current ]

City: Turin

Country: Italy

Worked simultaneously with 10+ clients in a marketing agency (Google Ads and Meta Ads):

• Experience with €50k+ monthly budgets

• Work with both e-commerce and services companies

• Various niches and business areas - from a ski resort to a furniture store and others

• Setup and management of advertising campaigns in Google Ads, Facebook Ads

• Setting goals and analyzing the effectiveness of advertising campaigns, working with Google Analytics data

• Reporting (monthly, quarterly) and analyzing with conclusions and suggestions for improvement Digital Marketing Analyst

Accenture Brazil [ 22/07/2019 – 15/03/2022 ]

City: São Paulo

Country: Brazil

I was responsible for big companies, such as Chandon Brazil, New Era Brazil, Itau Unibanco, Henkel, Vodafone.

• SEO analysis using all data resources and tools available (SemRush, Majestic SEO, Ahrefs)

• Creation, monitoring and optimizing PPC campaigns, in order to obtain the lowest possible cost per conversion

• Implementing, optimizing, refining & growing paid-search campaigns across a variety of platforms (Google Search, Display, Retargeting)

• Work with the Marketing Manager to create and deliver the company marketing strategy

• Responsible for the execution of all tasks related to development and implementation of content strategies and marketing funnels

• Implement ChatBots in business and social networks

• Reduced total time for monthly and quarterly numbers by 13% through the implementation of new procedures. Financial risk analyst

Itau Unibanco S/A Brazil [ 01/06/2017 – 15/06/2019 ] City: São Paulo

Country: Brazil

• identify and review potential risk areas threatening the assets or capital of Banking. They specialise in either credit, market, operational or regulatory risk analysis.

Lucas Leite De Marchi

Nationality: Italian, Brazilian Date of birth: 07/07/1994 Gender: Male

Phone number: +39-333******* Email address: aduif4@r.postjobfree.com Other language(s):

English

LISTENING C2 READING C2 WRITING C2

SPOKEN PRODUCTION C2 SPOKEN INTERACTION C2

Italian

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• Use statistical analysis to evaluate risk, make recommendations to reduce and control risk and review documentation for legal compliance.

• Use Big Data analysis such as Python, SQL and VBA skills to identify the main risks of third part suppliers;

• Development of a risk scorecard for all suppliers, considering: business continuity, information security, reputational, financial and work labour risks

• Interacts frequently with the Board of Officers, performing presentations and project-related reports

• Slashed suppliers administration costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.

Risk Intern

Itau Unibanco S/A Brazil [ 01/02/2017 – 30/05/2017 ] City: São Paulo

Country: Brazil

• Analysis of reports of external tests carried out in the agencies;

• Planning visits by external analysts;

• Preparation of management presentations.

Demand Planning Analyst

Sanofi [ 15/04/2015 – 30/06/2016 ]

City: São Paulo

Country: Brazil

• Participated in the JBP (Join Business Plan) Project aligned with the commercial team increasing client service quality by 30% as well as increasing sales results.

• Accurately analyzing and planning the demand forecast and Replenishment (CPRF) to identify trends and changes, minimizing out of stocks.

• Managing the end-to-end supply process ensuring the right quantity, quality and arrival time from order to delivery and product display (Order to Cash).

• Excellent results in Order Cycle Time (less than 8 days) and flu campaign distribution services with OTIF greater than 99%

• Data analysis with Python and Excel

Import Assistant

Hellmann Worldwide Logistics [ 01/02/2013 – 01/04/2015 ] City: São Paulo

Country: Brazil

• Created and inputted purchase orders and sales invoices on the system, ensuring that all data of goods was matching purchase orders and supplier invoices

• Coordination and monitoring of the delivery of containers to the plants. EDUCATION AND TRAINING

Business Administration

University FEI [ 01/01/2014 – 01/12/2018 ]

Digital Marketing - PPC advanced

Greenwich College [ 01/07/2016 – 01/01/2017 ]

Address: Sydney (Australia)

LANGUAGE SKILLS

Mother tongue(s): Portuguese

DIGITAL SKILLS

Digital Marketing

Google Analytics Implementation / Facebook and Instagram adds campaigns / Meta ADS Manager / Google Data Studio / Goog le Tools (Google Analytics, Google Ads, Google Trends, Google Drive, Google Meet) Programming

Strong use of Microsoft Access VBA / Programming: Python Programming HONOURS AND AWARDS

Individual Award and Recognition as an Analyst of The Year Itaú Unibanco [ 15/12/2018 ]

One of the 49 Analyst chosen among 850 to lead “Itaú Transforma”, a program aimed for multiplying good practices and debating cultural issues across the company, reporting to C-Level.

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