Jim McCabe

**** *** ***** ****. #* Jacksonville, FL 32207

917-***-**** adui32@r.postjobfree.com

www.jamesfmccabe.com

CREATIVE DIRECTOR

Innovative, creative leader with over 20 years of experience at both ad agencies and National brands, produce ROI focused marketing materials and manage multiple creative departments. Create and produce marketing campaigns across all mediums including TV, radio, print, video and experimental content, social media campaigns, direct mail, email and digital campaigns, branded corporate interior design and collateral materials. Design and support corporate websites and internal franchise sites for the distribution of marketing and collateral materials. Project management maintaining timeline, budget and client and internal relationships. Leader and mentor to junior employees. Analyze campaign performance to consistently improve performance. Proactive, energetic, forward thinker who believes anything is possible.

AREAS OF EXPERTISE

Branding

Creative Development

Strategy Development

TV Development and Production

Direct Mail and Email

Digital Display and Internet Marketing

Video Development, Direction and Production Web Design

Package Design

Web Design

Corporate Interior Design

In-House Agency Management

Print Design and Production

Creative Design Testing

Client and Franchise Management

Market Analysis

Creative Presentation

Project Management

PROFESSIONAL EXPERIENCE

Swisher Jacksonville, FL 06/2021 to Present

Creative Leader

Head creative for several Smokeless and Adjacencies brands under the Swisher umbrella. These include Kayak and Creek chewing tobacco’s, Hempire and the Rogue Nicotine on Demand brand lines. Working with Brand heads and Trade teams manage and guide the creative design and copy development of Point of Sale, Packaging, In-Store Display units, Email campaigns, Website content, Social content campaigns and Print for both B2B and B2C.

Collaborate with various Brand Managers contributing to the development of both brand and creative strategies.

Participate in analytics reviews, translating learning’s into more effective marketing pieces.

Engage with the various Sales Teams to review campaigns that are to be launched as well as participate in reviews form the field for existing campaigns.

Work with numerous external agencies to guide various projects from ideation through completion, ensuring the product is accurate, on time and on budget.

Head the creation and establishment of new brands added to the company portfolio, as well as updating existing brands standards to establish consistent look, tone and messaging.

Guide Creative team, ensuring success of product. Manage timelines and budgets while being the liaison between Brand and Sales, and Creative.

Keep all stakeholders abreast of the project development, timing and budget while participating in project forecasting to say a head of incoming requests.

Worked with company Project Management Systems including: Teams, Monday and Esko.

Freelance Creative Leader Columbus, OH 03/2020 to Present

Creative Leader

Work with companies and brands developing marketing strategies, and translate those strategies to create various marketing campaigns across all of today’s mediums including; digital, email, print, TV, video, direct mail and direct video, long form direct mail, social and more. In addition to creating and writing various campaigns, I also work with and oversee numerous in-house and external production companies and production designers to produce effective campaigns within established budgets and time lines. Also do provide high-level creative/strategic consultation for start-ups.

Clients include:

Rockford Home Builders – Columbus, OH.: Concepted, wrote and produced TV campaigns and video content for social, email and print campaigns.

CDMG -Creative Direct Marketing Group – Nashville, TN: Freelance Creative Director overseeing new business pitches and existing clients. Projects include numerous direct mail pieces including long form newspaper formats, multiple piece packaged direct mail pieces, email campaigns, event promotion and planning for various client conferences.

Assure Health – Fort Lauderdale, FL.: Helped establish brand guide and overall go to market strategy. Oversaw numerous direct TV campaigns, developed and wrote long form direct mail campaigns. Worked with company writer to oversee numerous marketing materials.

Chemesis -Vancouver, British Columbia.: Wrote and oversaw the production of a long form direct mail newspaper piece. Worked with various stakeholders to help define the strategy, then wrote and art directed 62-page newspaper direct mail piece.

GT Biopharma Inc. – Beverly Hills, CA.: Wrote and art directed 12-minute video scripts, working with various stakeholders within company. Arranged production with outside Production Company, and negotiated production costs to ensure budgets were met and not exceeded. Also wrote script for and designed a video invitation brochure for a company stakeholder conference. Insured timelines were met and all deliverables arrived to the correct locations on time.

Stanley Steemer International, Inc. Columbus, OH 07/2011 to 3/2020

Creative Director

Oversaw creative strategy, development and production of marketing materials for consumer facing, corporate and franchise efforts. Proactively started, staffed and managed a full service in-house agency producing seasonal TV and radio campaigns, email campaigns, direct mail campaigns, digital display campaigns, social media content and print including corporate collateral for both B2B and B2C communications.

Quickly saved the company more than $5-million in ad agency and production fees while increasing the amount of content produced every year.

Dramatically cut time and complexities in the creative process by instituting new project management and content management systems. This effort streamlined the approval process and strategic accuracy.

Produced a new brand guide that established exact design standards including approved fonts, colors, icons, logos and styles to ensure proper and consistent branding.

Creatively designed packaging for numerous products for sale via corporate website.

Partnered with other department leaders and executives contributing to the overall company direction and advancement.

Provided branded marketing materials for franchises via print to web and asset management platforms.

Improved the ROI (Return on Investment) of campaigns by collaborating with analytic teams. Results would by reviewed, and creatively refined based on new analytical data.

Mentored, managed and guided staff of graphic designers and writers.

Actively researched, groomed and maintained relationships with various vendors, printers, public relations agencies, media agencies (both traditional and digital), and video production companies.

Affinity Express, Inc. Columbus, OH 01/2009 - 06/2011

Creative Campaign Manager/Director

Conceived and produced local and national print, direct mail, digital display, email and social campaigns for a wide variety of newspapers, magazines and digital marketing. Guided all national locations. Worked closely with the offshore Creative Leaders to help guide the production of designers in India. Collaborated with newspaper sales staff creating numerous campaigns for existing and potential clients resulting in long-term contracts for the sales team.

Finalized strategic direction and creative briefs that supported client, account and media team’s goals.

Prepared and presented quarterly creative presentations to executive teams.

Researched and presented new marketing trends and testing techniques while mentoring other designers and account teams.

Invented the process for presenting creative work to existing and perspective clients.

Created innovative solutions to enhance productivity between offshore production and onshore designers.

SendTec, Inc. St. Petersburg, FL 05/2005-11/2008

Associate Creative Director

Managed the creative and production of various digital marketing efforts including email, display campaigns, website, landing page development. Designed social media content and videos, Direct TV campaigns, direct mail campaigns and print campaigns. Partnered with executive leadership to solidify marketing strategies and new business pitches.

Dynamically led growth of all digital marketing medias, including numerous corporate website design, e-commerce website design, display campaigns, emails campaigns, and multiple social media campaigns.

Partnered with the Direct TV arm of the agency to conceive and produce long and short form direct TV campaigns.

Enthusiastically tasked with keeping existing and new clients excited about business.

Managed, hired and mentored art directors and copywriters.

Previous experience: Art Director and Senior Art Director for ad agencies including: Saatchi and Saatchi and FerrellCalvillo in New York, Ogilvy and Mather in Chicago and SendTec, a Digital ad agency in St. Petersburg FL. Art directed and wrote campaigns for print, television, in-store promotions, website design, digital display campaigns, package design, out of home and radio. Participated, guided and won numerous successful new business pitches, increasing agency revenue.

EDUCATION

Bachelor of Fine Arts University of Dayton Dayton, OH

Certification of Completion Miami Ad School (Formally Portfolio Center) Atlanta, GA

SELECT COMPUTER SKILLS

Adobe Creative Suite, Microsoft Office, Google Teams Management Systems

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