Brenda Lee Renaud

Marketing & Brand Manager, Business Development & Growth Expert, Advertising,

Communications & PR, Experiential, Promotions, E-Mail, Social Media & Digital Marketing Expert

Springfield, MA 01107

aduhyq@r.postjobfree.com

+1-413-***-****

After getting my bachelors degree in business I gained a wealth of experience and skill working my way up in the marketing world. Beginning as a Brand Ambassador and Promotional Model for numerous experiential agencies, I was quickly promoted to Field Manager where I recruited, trained and supervised new hires. Shortly thereafter(about a year)I was again promoted to Account Manager in which I successfully handled all aspects of 4-6 high profile clients campaigns, including Advertising, Public Relations and Communications, Social Media/Digital/Email marketing content creation, implementation and management, engagement analytics & strategies. I am outgoing & determined, detail oriented and driven, super intuitive with a "go getter" mindset and positive, proactive "can do" attitude! My friendly yet persuasive manner easily engages, assimilates and relates to, creates and maintains good rapport to improve or create brand awareness, loyalty, engagement and expand reach to acquire and retain new accounts, maintain existing accounts and effectively implement marketing strategy with a proven track record of significantly exceeding client and agency expectations. My extensive well rounded marketing skills and business acumen, experience, dedication, reliability, and determination, sense of urgency and relentless drive to "exceed to succeed" make me a serious asset to any company looking to increase profits, improve reach & engagement while creating loyal lifelong referring customers. Thank you for your consideration, I look forward to exceeding your expectations!

Areas Of Expertise:

• Sales, Retail & Customer Support

• Business Development Expert

• Integrated Marketing

• Communications

• Public Relations

• Brand Management

• Account Management

• Marketing Strategy

• Event Management

• Startup Growth Specialist

• Automotive Product Specialist

• Digital/Social Media/ Email Marketing Management,Analytics, Campaign Creation, Metrics and Maintenance

• Activations

• Campaign Management

• Proven ability to create and maintain social media accounts, analyze metrics & algorithms, find and engage target groups while effectively marketing outside of target market to acquire new business and increase ROI.

• Experiential, Affiliate, Engagement and Field Marketing

• Team Lead Management/Supervisory Experience

• On and Off Premise Activations Specialist

• Spirits and Craft Beer Specialist

• Branding and Product Development

• Recruiter, Talent Acquisition and Retention

• Spokesmodel

• Promotional Model

• Named one of Bostons "Most Gifted Influencers" by Boston Voyager Magazine. http:// bostonvoyager.com/2018/05/09/the-influencers-2018

Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Operations Manager

"The Ice Rink" MGM Casino - Springfield, MA

October 2022 to Present

Interviews and training of new hires.

Ensure staff uphold exceptional guest services are proactive,and are in uniform with security badge visible.

Delegation of duties to event staff.

Assisting with POS transactions during busy times. Supervision of guest services special event staff. Monitor ice conditions and ensure maintenance of ice rink per safety standards. Driving Zamboni to perform dry and wet ice cuts.

Sharpening,cleaning,sanitizing ice-skates.

Supervision of skaters to ensure safety standards are met. End of night shut down,close out registers,bring all receipts to CFO for review. Campaign Manager at "Fair Share Amendment"

Revolution Field Strategies - Springfield, MA

September 2022 to November 2022

Campaign Manager for The Fair Share Amendment.Responsible for all aspects of recruiting and HR: Using various methods to recruit campaign canvassers,assigning routes to canvassers to gauge support of the amendment among local voters.management of ATS,Interviews, Training,Hiring/Firing.Background checks through Good Hire, onboarding and payroll management via Paylocity.Participation in daily update calls to the Boston office.End of day reports. Field Manager and Lead On Premise Brand Activations Specialist Elevate Staffing - Varies

April 2016 to March 2021

Field Manager and Lead Promo Model for Three Olives Vodka Rose All Day Campaign Activations(various locations)

• Lead Product Specialist for On and Off Premise Beer, Wine and Spirits promotional events.

• Model Manager and Team Lead Promotional Model for On Premise Activations

• Training teams of promotional specialists to ensure reps are knowledgeable on products and aware of client guidelines for dress and brand message.

• Pick up and drop off event supplies if not at the account. Ensure models arrive on time(15 mins before start time)are well versed in key selling points, any specials during the promo and target groups if any and in proper attire for the activation based on clients guidelines. Social Media/Digital Marketing Manager

VANTAGE Advertising - East Longmeadow, MA

May 2016 to January 2020

As an expert in all aspects of digital, email and social media marketing I successfully

• Managed all aspects of Marketing, Communications, Public Relations, Engagement and Advertising for 4-6 high profile clients.

• Create new, trending, informative, interesting and engaging content on point with brand objectives.

• Managed digital & social media marketing, content creation, strategy and analytics,using analytics to implement various techniques to increase brand awareness, customer acquisition and retention, digital ads, monitoring and responding to dms, comments, mentions, etc.

• Handling customers inquiries,complaints or concerns to proactively find the best solution

• Creation and promotion of social media pages, online stores, advertisements, power point presentations and the like for clients.

• Represent clients at local trade shows, conventions and other promotional events Team Lead Engagement Marketing/ Promotional Events for Leafly.com Elevate Staffing - Varies

April 2017 to January 2019

*Attend educational events at various dispensaries and other industry events as a cannabis enthusiast and knowledgeable, engaging and outgoing representative of Leafly.

* Set up of promo area(tents, tables, info leaflets and free premiums

*Trained a team of brand ambassadors in the basics of the medical marijuana industry including benefits of medical vs recreational use, local laws, state vs federal legality facts, different strains medical and psychological benefits, cbd and thc levels, sativa vs indica, ter pines,etc.

*Create good working relationship s with dispensary management &staff.

*Educate event attendees on the benefits and many uses for and forms of cannabis.

*With friendly, outgoing and knowledgeable enthusiasm engage potential enthusiasts to increase awareness of the Leafly website and app, putting large focus on the new in app feature that allows members to get special deals and pricing by ordering online and picking up at the dispensary.

*Breakdown and post event cleanup.

*Preparing detailed event reports including event photos/videos for the client and social media promotion.

Automotive Product Specialist and Events Manager

Revo Marketing Group - Varies

February 2014 to January 2019

*Traveling Event Manager at nearly every car dealership for a sixty mile radius.

*Automotive Product Specialist

*Planning,set up, registration of attendees and execution of successful promotional events for almost every automobile company out there.

*Engage current and potential customers to increase brand awareness, education,and loyalty.

*Generate excitement and new business for each respective company.

*Trade show and convention brand representation.

*Capturing relevant digital photos and video for the client and agency.

*Prompt completion of event recaps and reports.

Experiential Marketing Manager

Big Orange Productions Inc - Pawtucket, RI

April 2015 to September 2018

• Account Manager

• Rebranding

• On and Off Premise Activation Manager

• Activations Events Manager

• Lead Sales Agent for Straight Talk Wireless Tax Time and Back to School events

• Promotional Model and Brand Ambassador for numerous telecommunications clients including Verizon, TracPhone, Google, Samsung,T Mobile/Metro PCS, Simple Mobile and Cricket Wireless. Demo Specialist

Whole Foods Market - Hartford County, CT

January 2016 to March 2018

*Brand ambassador and Demo Specialist

*Organic Foods and Products Expert

*Craft Beer Specialist

*Attain and maintain up to date knowledge of products and current relevant trends

* Improving sales and awareness

*Educational demos and product samplings

*Training new hires

*Stocking and visual merchandising

*Notify appropriate manager and buyers when products quantities are low Social Media Marketing and Tradeshow Field Manager Azazie Bridal - Varies

March 2016 to 2018

Independent contractor for Azazie, an online bridal company specializing in body positive bridal gowns.

• Managing all aspects of Digital Marketing Strategy, with a heavy concentration in Social Media Strategy analytics, implementation and maintenance.Tradeshow and Events Management.

• Pick up and drop off, set up and breakdown of materials for trade shows and promotional events

• Notify attendees of promotions they will receive if they sign up for our email notifications

• Increase sales, awareness of and loyalty to the Azazie brand

• Social Media Analysis, Engagement, Strategy Implementation and Management

• New customer acquisition and customer retention

• CT Bridal Expo

• Western Mass Bridal Expo

Education

Bachelors in Business in Marketing Communications

Bay Path University - Longmeadow, MA

September 2008 to May 2012

Skills

• Digital Marketing (5 years)

• Strategic Planning (4 years)

• SEO

• Marketing

• Advertising

• Social Media Marketing (6 years)

• On Premise Activations (6 years)

• Off Premise Activations (6 years)

• Spirits and Craft Beer Brand Representative (6 years)

• Brand Activations (6 years)

• Field Manager (3 years)

• Brand Development (5 years)

• Brand Ambassador (7 years)

• Visual Merchandising (5 years)

• Leadership Experience

• Product Demos

• E-Commerce

• Microsoft Excel (3 years)

• SEM

• Google Analytics (5 years)

• Google AdWords (4 years)

• PPC Campaign Management (4 years)

• Social Media Management (5 years)

• Time Management

• Upselling

• Teaching Experience

• Merchandising

• Affiliate Marketing (4 years)

• Start-Ups (4 years)

• Logistics

• Branding

• Project / Program Management

• Adobe Creative Suite

• Salesforce Marketing Cloud

• Event Marketing

• Media Relations

• Budgeting

• Customer Relationship Management

• Negotiation

• User Interface (UI)

• Analytics

• Web Design

• Events Management

• Content Development

• Communications (8 years)

• Public Relations (6 years)

• Content Creation

• User Experience (UX)

• Marketing automation

• Relationship management

• HR sourcing

• Recruiting

• QuickBooks

• Training & development

• Sales management

• Content strategy

• Analysis skills

• Territory management

• Presentation skills

• Retail sales (10+ years)

• Sales Retail & Customer Support (10+ years)

• Linkbuilding

• Constant Contact

• Pardot

• HubSpot

• SEO tools

• Business management

• Media planning

• Project leadership

• Lead generation

• Back-end development

• Data analytics

• Team management

• Google Docs

• Application Development

• Mobile applications

• Event planning

• Hospitality

• Microsoft Access

• Sales Retail and Customer Service (10+ years)

• Sales, Retail and Customer Support (10+ years)

• B2B marketing

• Conversion optimization

• Performance marketing

• B2B Sales

• Pre-sales

• Content management

• Video editing

• Content management systems

• Project coordination

• Email Marketing

• Communication skills

• Organizational skills

• Google Suite

• Management

• Canva

• GitHub

• Web analytics

• Microsoft Powerpoint

• Microsoft Word

• CRM Software

• Microsoft Suite (9 years)

• Leadership

• Guest services

• Report writing

• Supervising experience

• Shift management

• Customer service

• Assistant manager experience

• Human resources

• Hospitality management

• Revenue management

• Guest relations

• Phone etiquette

Links

http://www.facebook.com/BrendaRenaud

http://www.instagram.com/promoqueenb

http://www.modelmanagement.com/model/brenda-renaud http://www.twitter.com/promoqueen01

Certifications and Licenses

Certified Demo Specialist

Present

Certified Merchandiser

Present

CDS Food Safety Certification

Present

Food Handler Certification

Assessments

Sales Skills: Influence & Negotiation — Highly Proficient April 2019

Measures a candidate's ability to effectively use influence and negotiation techniques to engage with and persuade customers.

Full results: Highly Proficient

Social Media — Highly Proficient

January 2020

Measures a candidate's ability to create content, communicate online, and build a brand's reputation. Full results: Highly Proficient

Human Resources Skills: Recruiting — Proficient

January 2020

Managing the candidate sourcing and selection process Full results: Proficient

Reliability — Highly Proficient

January 2020

Tendency to be dependable and come to work

Full results: Highly Proficient

Teamwork: Interpersonal Skills — Highly Proficient January 2020

Resolving disputes, solving team problems, and understanding nonverbal cues. Full results: Highly Proficient

Work Style: Conscientiousness — Expert

September 2020

Tendency to be well-organized, rule-abiding, and hard-working Full results: Expert

Brand Ambassador — Highly Proficient

November 2020

Promoting brand awareness and sales

Full results: Highly Proficient

Work motivation — Highly Proficient

January 2021

Level of motivation and discipline applied toward work Full results: Highly Proficient

Supervisory skills: Motivating & assessing employees — Familiar February 2020

Motivating others through feedback to identify improvements or corrective actions. Full results: Familiar

Sales fit — Highly Proficient

December 2019

Assesses personality traits that are important for sales roles. Full results: Highly Proficient

Marketing — Proficient

January 2020

Understanding a target audience and how to best communicate with them Full results: Proficient

Customer focus & orientation — Expert

November 2021

Responding to customer situations with sensitivity Full results: Expert

Project timeline management — Familiar

December 2019

Prioritizing and allocating time to effectively achieve project deliverables Full results: Familiar

Written communication — Proficient

November 2022

Best practices for writing, including grammar, style, clarity, and brevity Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued development in any professional field.

Publications

The Influencers (Boston Voyager Magazine)

http://bostonvoyager.com/2018/05/09/the-influencers-2019 2019

Named as one of Bostons Most Gifted Influencers

Contact this candidate