Illustrator and Photoshop

Word, PowerPoint, Excel

Mailchimp, Trello, Clickup

Facebook and Google ads

Hootsuite, Social Media

Fast Learning, team work, time

management, problem-solving

ALIX ROSANA RODRÍGUEZ

WORK EXPERIENCE

SKILLS

LANGUAGES

SPANISH:

ENGLISH:

PORTUGUESE:

Advertising, Marketing & Sports Communications

Bogota, Colombia

EDUCATION

I'm responsible, friendly and a team worker person with creativity, time management and experience in advertising & marketing area focused on sports brands like igaming, sports betting, casino, sportswear, running events building digital strategies, communication projects and brand assets in Colombia and LATAM markets

PRODUCT MANAGER (CASINO)

Structure customer (players) journey and casino product lifecycle to coordinate campaigns, game releases and promos. Plan games implementation processes with

vendors, web developers and brand Stakeholders. Add new games sections on website.

I'm willing to relocate

+57-321******* aduhx1@r.postjobfree.com

NATIVE

ADVANCED

BEGINNER

Master in Sports Management

and Communication

University Externado de Colombia

2020-2022

Bachelor's Degree Advertising

& Marketing

University Los Libertadores

2011-2015

General English Course B2-C1

Chamber College Malta

2018-2019

Scrum Master Professional

Certificate

Certiprof

2022

Course Fundamentals of Digital

Marketing

Google Garage

2022

Course Product Management

Great Learning

2022

IN-HOUSE AGENCY MANAGER

Implementation of in-house agency to attend design, marketing, branding and communications requirements of the global and regional sports betting and casino strategies. Align the work with CRM team and structure biweekly work of a team of 7+ (design, social media, ads and copy. Support CRM global team in marketing tasks and create press releases.

COMMUNITY MANAGER

Develop social media content to organic (SEO, social networks, sponsors) and paid channels, create copies and social media grid about sports events, casino games launch, CRM promos, newsletters and customer service in social media for a colombia and Peru.

DIGITAL MANAGER

Create and manage digital strategy for running races events in Colombia through website, organic and paid channels. manage CRM processes B2C and B2B (Sponsors), e-mail marketing, organise design and community manager work weekly in a team of 4+, Créate reports and check

performance metrics.

SOCIAL MEDIA MANAGER

Manage social media networks of running races, create and schedule content, manage and update website, design posts to social media and develop e-mail marketing strategy on mailchimp to more than 40k users. Reporting events in digital channels, creating reports for sponsors and work with influencers.

COMMUNITY MANAGER

Manage social networks of sports brands as: Umbro, Golty Sports, Fila Latin, Sportline America and DC Shoes. Create copies and content grid to work with design team looking for strategies to increase engagement. Customer service through messages and present performance reports.

RIVALO

COLOMBIA

MAY 2019 - FEB 2022

ERGOFITNESS

COLOMBIA

JUL 2013 - OCT 2015

AUG 2016 - JUN 2018

LATAM STUDIO

COLOMBIA

JAN - JUN 2016

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