Denise Thorne Johnson

Strategic Marketing Leader

508-***-**** aduh13@r.postjobfree.com www.linkedin.com/in/denise-thorne-johnson

PROFESSIONAL PROFILE

Seasoned marketing leader and innovator with track record for identifying and implementing strategies for accelerated growth within complex businesses. Unique combination of core competencies within traditional marketing/branding as well as digital. Ability to facilitate change and build powerful functional and cross functional work teams.

PROFESSIONAL EXPERIENCE

DB Johnson & Associates, Inc. Boston, MA

Partner 2014 - Present

●Active branding and digital strategy consulting practice with diverse client list, including Fidelity Investments, Bank of Montreal, Beth Israel Leahy Healthcare and The American Red Cross. Focus on branding, rebranding, strategic planning and digital marketing plans.

SunTrust Bank Atlanta, GA

Senior Vice President, Brand Strategy and Digital Marketing 2008 - 2012

●Oversaw marketing and overall brand strategy including advertising, channels, direct and digital marketing, public relations, and events and sponsorships

●Built “Live Solid, Bank Solid” campaign and increased consumer awareness 25% and bank consideration 20%, elevated ranking to #2 as most trusted financial services brand

●Developed new digital channels which led to 25% of all acquisitions with lower acquisition costs

●Managed corporate events and sponsorship with $30M budget and detailed ROI analysis

●Negotiated contracts with Falcons, Braves, Aquarium, Grand Am and college sports in all major markets

●Led development, execution and management of SunTrust corporate brand including advertising, collateral, internal and external communications and strategic alliances

●Managed six external agencies, corporate web sites, digital marketing, and social media

●Supported all lines of business including retail, wealth management, business banking, corporate and mortgage

●Revamped corporate web site and created site for “Live Solid” brand site with over 800m visits by customers and prospects resulting in site becoming fourth most visited financial services site on Facebook

Fidelity Investments Marlborough, MA

Senior Strategist 2007 - 2008

●Retained by Fidelity to create strategic marketing plan for Retirement Services Division to address industry changes that made the individual consumer a decision maker as well as the corporate provider

●Created marketing/sales plan to address new industry models to attract end users as decision makers

DB Johnson & Associates, Inc. Boston, MA

Marketing Consultant 2003 - 2007

●Created consulting firm focused on branding, strategic marketing and communications targets towards service sector including financial services, non-profit, professional services and startups

●Primary Client was Bank of Montreal in developing strategic plans for U.S. acquisitions

PNC Financial Services Pittsburgh, PA

Chief Marketing Officer 1998 - 2002

●Reported to CEO of $100B diversified financial services company managing a staff of 80 and $100M+ budget

●Consolidated seven marketing departments into one centralized operation which led to 24% cost reduction over two year period, while creating “centers of excellence” for key marketing activities

●20% growth in acquisition rate for Private Bank and retail services

●Led cross-functional task force to identify $100M in expense reduction across seven divisions

●Developed comprehensive database and customized tracking studies to monitor customer behavior, develop segmentation strategies and identify business opportunities for both B2B and B2C businesses which led to sales increases and improved management tools to measure growth and market penetration

●Built corporate brand to position PNC as a diversified and national financial service powerhouse vs. client and investor impression as a regional retail bank

●Created strategic marketing plan to re-launch wealth management business which drove a more cost effective sales process and 20% increase in client acquisition during first year of implementation

●Managed development of comprehensive communications strategy doubling media and analyst coverage resulting in stock values increasing 50% over one year period

●Revamped internal communications to web delivery which resulted in savings of $5M year one

●Selected by CEO to chair task force to increase and measure referrals across all businesses which resulted in an increased referral volume by 30% for incremental cross-selling

Arnold Communications Boston, MA

Executive Vice President, Group Account Director 1996 - 1998

●Managed all Fleet business generating billings increase of $20M in year one

●Selected to chair internal task force at Fleet Bank to develop strategic plan for retail business

Bank of Boston Boston, MA

Vice President and Chief Marketing Officer Private Bank 1993 - 1996

●Reengineered sales process to generate more cost effective client acquisition process

●Refocused segmentation strategy to capture emerging wealth sectors

Chemical Bank New York, NY

Vice President, Director of Retail Marketing Services 1989 - 1993

●Achieved 3% share of Market growth in NYC Metro market

●Developed comprehensive database, achieving an increase in revenues

Hood College - Frederick, MD. Associate Degree

COMMUNITY ENGAGEMENT

Member Barnstable Zoning Board of Appeals

Former Board Member and former chair American Red Cross of SE MA

Current Board Member American Red Cross State Board

Former Board Member and House Chair Hyannisport Club

Former Trustee Robert Morris University, Pittsburgh, PA

Former Member Marketing Committee Carnegie Museums

Former Board Member Girl’s Hope, Pittsburgh, PA

TESTIMONIAL

“Denise provided seasoned leadership at SunTrust to build an internal marketing capability and set of expert agency relationships to support more disciplined and sophisticated marketing to drive measurable business results. From brand strategy and relationship marketing, to eBusiness and social media, Denise was a passionate and energetic catalyst for effective organizational change. She's a great agency partner who pushed our team to deliver great results.”

Geoffrey Underwood

Director of Brand Marketing at Eaton Vance/Morgan Stanley

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