KATE PEMBERTON

CLIENTS

"If you want something you never had, you have to do something you've never done, maybe stab a guy, take his boat." – Unknown

Client Services Professional

EXPERIENCE

LIFE PHILOSOPHY

Schafer Advertising Co. Fort Worth, TX

July 2022 – present

(509) 860–4252

Account Supervisor

Account Manger

IRON Creative: San Francisco

August 2014 – February 2015

• Led weekly client status meetings, recorded meeting minutes, updated project status sheet, kept clients current on life stage of all projects and acted as central PM for design and production

• Maintained media insertion schedules, traf cked all television, print and digital creative for accounts

• Supported AM by assisting with product launches, internal review sessions, proofed creative and lead implementation of client feedback

• Assisted production of email campaigns, one-sheets, website updates, POPs, digital assets, app development and POS materials

• Coordinated with dev team to complete on going monthly updates to promo pages on client website Marketing Intern

stok (formerly EBS): San Francisco

February 2014 – August 2014

adugy9@r.postjobfree.com

Curated daily content, fostered community by managing company Social Media channels, Facebook/Twitter Assisted principals in researching, vetting and connecting with future clients in the market, designing presentations for client pitches and thought leadership charettes Wrote and updated project pro le web pages in WordPress, authored blog content for quarterly newsletter Coordinated media outreach to local, national journalists to promote company’s role in groundbreaking projects, attended trade shows and promotional events as company ambassador Denver, CO

BA Business Administration Marketing

Golden Gate University

2011-2014

EDUCATION

CERTIFICATIONS

Content Marketing Certi ed - Hubspot

Partnerships Marketing Certi ed - Udemy

Presentation Certi ed - Visme

LinkedIn Skill Badge - WordPress

SKILLS + TOOL STACK

Wrike • Slack • Basecamp • Function Point • MAC

PC • WordPress WooCommerce • Google • MS

Of ce • Adobe CC Suites • PR Newswire • Multiple

ESP • Miro • Visme Venngage • Canva • Vendor

Partner relationship Management • Trade Show

Event Marketing Account + Project management

Strategy • B2C + B2B Marketing

SLACK • LEVIS • DOCKERS • SAMSUNG

AKAMAI • GENENTECH • VIONIC

PURCELL MURRAY • THE GUARDSMEN

KPFF • TRX • FITBIT • WIRELESS 5G • DISH Network

HILLWOOD CORP • CITY OF FORT WORTH ECON

DEVELOPMENT • MIZ • PEROT JAIN

VALUES

Collaborate – Trust – Commitment

Playful – Sel essness – Grow

• Brand strategy/management

• Visual identity consulting

• Client services/account management

• Indirect and direct to consumer marketing

• Leadership consulting

KP Consulting: Denver

January 2021 - September 2021

Senior Account Manager

Executed 360 support for legacy client equaling 17% of total agency revenue Oversaw three direct reports

Increased account pro tability by 10% in 12 months by selling, offering complimentary services and anticipating client needs while taking on high load volumes of work and long term scopes of work Led strategy, development and launch of e-comm site on WP platform with customized plugin functionality, all copy-writing/content creation for landing page, 6 product category pages, and served as of cial, site admin

CMS WordPress admin for client multi-site website, led old site audit, new site build and launch Optimized retail presence for 19 global B2C luxury brands, led production strategy on multi-channel B2B campaigns for product launches, product education/training, media buying/ad traf cking + B2C promotions IRON Creative: San Francisco

February 2015 – December 2019

Marketing + Client Services Consulting

Senior Account Manager

OneTen - DISH Network: Denver

September 2021 – July 2022

• Owner of Wireless and Customer Retention verticals - providing strategic guidance to the client and creative teams, facilitating over 40 projects with multiple supporting deliverables (6mo timeframe) and leader of high volume account with ~2500 design hours and 4 creatives. Established point of contact for client teams, acting ambassador between client and agency

• Works cross-functionally to brainstorm, concept and produce on-going organic social campaigns with client and internal SMEs to develop brand voice/tone/personality, content calendar and one-of-a-kind HH campaign that aligned with customer goals, audience values, brand promise and best practices

• Responsible for 3x conversion lift on RW.com site after print ad publication

• Managed Consumer Insights team in testing/interviewing candidates for a customer focused testimonial commercial. Script won pitch for work, coordinated production support, talent and directing, saving the company +$200k by keeping the production in-house

• Improving the client experience through innovation, organization and creative thought. Providing client with full seats in Wrike to ensure they are informed on strategies and creative possibilities that align with their business goals, and creating seamless and transparent client communications

• As a leader on the account team, starting subcommittees to breed cross pollination among account managers, sharing tips, industry learnings and general account management/marketing knowledge, with a focus on team health

• Formed bi-monthly Wrike Champions League, with representing members from PM and creative teams to learn how to optimize and socialize the tool among agency and client users

• Practices excellent communication and high touch customer support, actively listens to understand, empathize and act on behalf of client goals and unique POV. Performing on-going trainings to familiarize client with current and enhanced agency offering and processes Managing 8-12 unique clients across real estate portfolio along with managing and developing a core account service team

Works in tandem with VP of Growth and Innovation to vet and execute the growth strategy for the vertical, pitches agency capabilities, develops new business proposals Acts as hub of a multi-faceted team, leading strategic and tactical initiatives across both traditional and digital platforms

Conducts development and performance meetings with direct reports in accordance with agency's Talent Development Program

Creates detailed, thoughtful proposals and scopes of work for client and new business initiatives Fiscal accountability for overseeing and contributing to monthly client forecasting, and accurate monthly billing for assigned clients

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