***** **** ***** *, ******* Way, WA, *****

LinkedIn: https://www.linkedin.com/in/joe-krissoff-5402b350/

PROFILE

Experienced Leader, Coach, Communicator, Collaborator, and Mentor with a proven track record of engaging individuals and teams to earn success. Through data, feedback, and employee engagement have led successful endeavors within multiple organizations. A firm background in public service and private enterprise provide a strong knowledge and understand of people and process. A great servant leader for your people who demonstrates impeccable character and charisma.

CAREER HISTORY

Chief Operations Officer, NutBusters Designs Jun 2020 — Present Federal Way

•Established Marketing Plan, Business Plan, Vendor Plan, Sales Plan, and Online Store increasing requests for our store by 60%.

•Established E-Commerce Platform for online store increasing sales by 50% first year.

•Assortment Development and Sourcing reducing costs by 25% while maintaining quality.

•Negotiation with vendors and event organizers resulting in 40% cost savings per event.

•Established commission structure to include profit sharing and manage expenses.

•Responsible and accountable for P&L Management.

•New Business Development Strategy for Car Shows Events

•Established LLC and Trademark Registration for exclusive product brands

Sr. Field Category Manager Seafood, US Foods Feb 2021 — Present Seattle

• Designed promotions for specific categories resulting in increase in sales during slower period. •Utilizing Share data, established category reviews with Area teams resulting in improvement over prior period.

• Utilizing assortment tool and service level reporting, aligned markets on strategic partner strategy improving service level.

• Field Leader for Seafood Category strategy of 40 Species within 34 Markets (Western US)

• Mentored 2 employees last year, which resulted in promotions.

Region Category Manager Center of the Plate, US Foods Feb 2020 — Feb 2021 Seattle

• Field Leader for Category Assortment of all proteins (Beef, pork, poultry, and seafood).

• Reduced cost of goods exponentially, and increase exclusive brand assortment through strategic integration of all markets.

• Lead Category Conversion and Company Integration Strategies resulting in quicker synergies than plan.

• Leveraged $500K in additional funding from vendor sponsors for marketing program.

• Established regional marketing funding strategy, and negotiated regional programs with vendors resulting in $1M annual incremental income.

• Established and implemented "Win Back" strategies for lost COP cases resulting in increased case growth YoY.

• Coached and Mentored Area managers through integration on company policies and SOP's, which resulting in improved execution ahead of plan.

M&A Sr Manager Field Effectiveness Captain, US Foods Jan 2017 — Feb 2020 San Francisco

• Integrated $30MM Customer from merger within 30 days ahead of plan while maintaining service level targets.

• Created Blitz strategy resulting in increased new account closure.

• Engaged with large prospects to help close deals, and educate new business managers.

• Established coaching plan for sales leaders, and improved coaching compliance by 90% first year.

• Coached Functional Leaders on routines and market strategy plans, creating alignment to strategy ahead of plan.

• Implemented New Commission and Pricing Strategy impacting $1B in annual sales while maintaining cost neutral expense.

• Established and implemented customer growth and retention strategy reducing churn 10bps.

• Cross Functional Team Leader on many Customer improvement projects including improving adoption of CRM by sellers 80%.

• Lead transformation of Sales Support Team to improve customer/ seller experiences.

Sales Deployment Lead, US Foods Jan 2016 — Jan 2017 Charlotte

• Implemented new compensation structure enterprise wide, while maintaining nearly cost neutral expense.

• Increased sales of new business enterprise wide through integration of new customer pricing model.

• Elevated Adoption of pricing methodology to 90% compliance first year, increasing customer retention and sales.

• Built change management strategy and coached leaders using the "Why", to deliver messaging leading to improved results.

• Mentored sellers and leaders on strategy to improve their adoption and customer growth resulting in 400bps improvement.

Interim Director/ Manager Merchandising Efficiency, US Foods Mar 2011 — Jan 2016 Charlotte

• Established training program for enterprise wide process improvement for merchandising and replenishment resulting in a turnover reduction.

• Partnered with Logistics, FSQA, HR, Sales, Finance, and Operations to develop Best Practices and SOP's for the company increasing functional alignment ahead of plan.

• Leader of 10 Specialists/ Leads across multiple geographies supporting the strategy.

• Developed talent on my team leading to promotional placements and interim roles for 3 people.

• Standardized supply chain and replenishment resulting in multi-million dollar savings YoY.

• Supported strategy to close and integrate facilities leading to synergies and savings.

• Lead functional team to establish first allocation software to help manage customer orders when products are restricted by the manufacturer, which improved customer service and communication.

• Managed budget for full travel team, reducing waste and increasing company savings YoY.

Training Manager HACCP Coordinator Warehouse Supervisor, US Foods Jul 2004 — Mar 2011 Multi City

• Implemented Food-safety Readiness Strategy for 600 + employee, 650K square foot facility yielding increased passing audit results in the high 90% range.

• Improved compliance and training by 90% through "retrain and retain" program institution.

• Created Employee Retention Strategy, implemented and reduced churn by 90% first year.

• Created Employee training program for warehouse, increasing productivity by 20bps while reducing errors.

• Created food-safety processes and training guides, which reduced spoilage across the enterprise.

Zone Warehouse Manager (Regional), Nestle Waters North America May 2009 — Nov 2009 Washington, D.C.

• Responsible for the P&L and staffing of 4 facilities in the DC/ Baltimore metro area.

• Improved production 20bps through mentoring supervisors on best practices and techniques. • Reduced accidents to 0 through implemented safety strategy.

• Reduced waste through negotiating with vendor partners to gain funds/ services to renovate the warehouse.

• Improved facility conditions through implementing a facility maintenance program.

• Improved driver safety through implementing driver ride with, and report process.

Sales / Marketing Associate, Holman Automotive Group May 2002 — Jul 2004 Egg Harbor Twp, NJ

• Lead dealership Warranty and Service Plan Sales year over year.

• Established marketing plan with regional mall resulting in 30 new cars sales per month over baseline.

• Created equipment packages for vehicles to increase selling margins for both sales and parts.

• Negotiated financing between lenders and customers.

• Dealership public relations liaison - created educational programs and literature events.

• Mentored sellers and managers on customer service, public relations, and marketing techniques.

• Attended train the trainer national selling classes and conferences.

EDUCATION

Carteret High School Sep 1994 — Jun 1998 Honors Diploma Carteret

Atlantic County/ Salem County Fire Academy Jan 1999 — Aug 2007 Fire Rescue Hazardous Materials Leadership Salem Emergency Management, Incident Management, Advanced Rescue, Fire Science, Tactical Rescue, Hazardous Materials Technician, Advanced Vehicle Rescue, First Responder - EMS

Kean University Sep 1999 Semester Union

SKILLS

Decision Making, Time Management, Multi Site Leadership, Leadership, Strategy, Focus Adaptability, Critical thinking and problem solving, Public Communications, Talent Development, Coaching, Mentoring Messaging, Presentation, P&L, SAP, Salesforce, WMS, Call Center Leadership, Marketing Strategy, Campaign, Leadership, IT, Project Management, Sales, Customer Service, Communication and Negotiation, Labor Relations

COURSES

Career Coach Certification Jan 2022 IAP Career College

FEMA Critical Incident Management Jan 2000 FEMA Institute

Lean Yellow Belt Jan 2017 US FOODS

Developing Executive Presence Dec 2017 LinkedIn Learning

Executive Leadership Dec 2017 LinkedIn Learning

Learning Microsoft Flow Dec 2017 LinkedIn Learning

COMMUNITY SERVICE

Chairman Parks and Recreation Commission Jan 2018 — Dec 2019 City of Brentwood Brentwood Chief Engineer Jan 1999 — Aug 2007 City of Salem Fire Department Salem

ALS/ BLS Instructor Jun 2007 — May 2009 American Heart Association Annapolis

HOBBIES

History, Historical Architecture, Mini Golf, Music, Bowling, Antiques, Emergency Services Memorabilia

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