CAREER OBJECTIVE:

Make effective use of my talents in an organization that values its employees and clients and work in a position that requires excellent interpersonal, writing, and instructional design skills. Ideally, this position should reward superb performance, offer flexibility and work/family-life balance, and provide career advancement opportunities.

KEY STRENGTHS:

• Demonstrate strong writing, interpersonal, instructional design, and project management skills that have benefited clients in diverse environments and functional areas (i.e., academia, financial services, management, marketing, sales, and technical) and led to profitable repeat business for employers.

• Assimilate technical information rapidly and develop creative, concise communication and blended learning solutions to meet client needs within established timelines and budgets.

• Meet new challenges successfully and adapt quickly to a range of project roles and responsibilities. PROFESSIONAL EXPERIENCE:

INSTRUCTIONAL DESIGNER, 2018-2022

eCornell/Cornell University, Rochester, NY

• Collaborated with Cornell faculty partners and eCornell staff colleagues to create best-in-class, outcomes-driven online learning course on deadline and on budget. (See matrix, page 2.)

• Designed and developed performance-based learning solutions as well as supporting multimedia elements, animations, interactive exercises and assessments.

• Served as lead project manager for all of my assigned courses, organizing complex source material and detailed development timelines, as well as ensuring that the process and content are highly accessible, streamlined, and focused for Cornell faculty collaborators and all eCornell stakeholders. INSTRUCTIONAL DESIGNER, 2009-2018

ESL Federal Credit Union, Rochester, NY

• Partnered with subject matter experts (SME), managers, and target learning audiences across the organization to assess knowledge/skill gaps/core competencies and identify learning solutions to address those gaps/competencies and meet learner needs.

• Evaluated how learning needs align with ESL's business goals and strategic objectives.

• Defined tangible, measurable learning objectives that subsequently enabled the Learning and Development department to evaluate the effectiveness of our workplace performance solutions.

• Researched and organized SME input and reference materials and used it in the design and development of blended learning solutions, including instructor-led training, eLearning modules, video presentations, and on-demand materials, to support functions across the organization. (See matrix, page 2.) TRAINING, MARKETING, AND TECHNICAL WRITING CONSULTANT 2005-2009

• Designed and developed a series of training curricula for Ortho Clinical Diagnostics (a Johnson & Johnson Company), including instructor-led and blended training solutions for the client’s customers, field service engineers, and call center specialists worldwide. Provided performance support solutions for ad-hoc projects and major initiatives in the Worldwide Customer Technical Services organization.

• Enhanced UBS’s existing financial and process control procedures by interviewing cross-functional team of SMEs, reviewing, organizing, and revising existing procedural documentation. Served as lead editor/ writer, with primary responsibility for verifying the accuracy of over 300 financial procedures and helping ensure compliance with UBS reporting requirements and governmental regulations. MARKETING WRITER 2004-2005

Coombs Media, Fairport, NY

JAMES J. DARBY

43 Foxtail Lane

North Chili, NY 14514

585-***-****

adug59@r.postjobfree.com

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• Created business-to-business (B2B) and business-to-consumer (B2C) marketing communication materials, advertising, and other brand-building tools for print, soft display, and the web. Clients included Kodak, Bayer Advanced, SUNY, and Seneca Park Zoo.

• Devised creative strategies and solutions for live events, including trade shows, sales meetings, and seminars. Developed new business proposals and responded to client request for proposals (RFPs). MULTIMEDIA TRAINING DEVELOPER 1998-2004

Gillespie Associates, Inc., Rochester, NY

• Designed and developed a range of web-based, instructor-led, and blended training solutions within defined budgets and timelines for clients in corporate and higher education sectors.

• Consulted with client SMEs to assess training needs, identify course objectives, and create comprehensive courseware. Developed job aids to reinforce key learning points. KEY RECENT ACCOMPLISHMENTS:

Designed, developed, and implemented approximately 40 new self-paced, asynchronous courses for eCornell’s online learning catalog across a broad range of subject areas from 2018-2022, including leadership, strategic decision-making, technical communications, financial technology (FinTech), artificial intelligence (AI), climate change, and employment law. With each of these courses priced at approximately $700, my work has helped generate revenue (and will continue to provide future revenue streams) for Cornell University’s external education initiatives. Scripted and launched a four-part series of YouTube-style video clips along with companion PDF worksheets illustrating how to lead effective sales conversations with business members and prospects. Rolled out in 2017, this blended learning design also incorporated activities on a social learning forum to stimulate further discussion in both manager-to-peer and peer-to-peer interactions. Manager coaching guides have provided additional reinforcement and learning. Combined with an introductory-level Business Banking Basics program implemented earlier, this in-depth, advanced-level learning curriculum helped drive extraordinary sales production year over year in our Business Banking line. From January through July 2016, our front line booked a total business loan volume of $252,000. For the same period in 2017, the front line booked a total of $2,555,000, an increase in sales production of 912%. Designed and developed a series of fresh, new scenario-based eLearning games, role plays, and supporting on-demand resources to increase learner engagement and enjoyment of potentially mundane content. These games have sparked increases in the number of sales referrals our front line makes to specialists and financial consultants in our home equity product line, IRA products, and investment offerings. Also helped envision and name our online learning periodical, which has been successfully applied on our front line and in select support functions as an on-demand learning resource for our 700-plus employees.

Was selected as a member of ESL’s inaugural Customer Experience Champions team by the Senior Vice President/ Director of Human Resources and Community Affairs. Working with colleagues from across our organization, we implemented an extensive array of new initiatives, programs, and tools that have enhanced our employee experience and customer experience--two strategic priorities. Earned a professional designation as a Certified Professional in Learning and Performance (CPLP®) from the Association for Talent Development in 2012, a credential that provides tangible evidence of my knowledge of workplace learning and my value to clients and employers. JAMES J. DARBY

43 Foxtail Lane

North Chili, NY 14514

585-***-****

adug59@r.postjobfree.com

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