Route Sales Frito Lay

Sara Pinocchio

aduf70@r.postjobfree.com

***** ******** ***

Hayward CA 94542

Professional Experience:

Frito Lay

Market Process Manager February 2020 - November 2022

• Owner of planning and execuBon of producBvity & cost control process applicaBon in Northern California region

• Oversee regulatory and corporate compliance controls

• Conduct monthly Sellex reviews with region market directors and ZBMs and provide insights, financial forecasts and recommendaBons for process improvements.

• Supporter of transformaBon – ensure zones/region readiness pre-project, and quality of sustainment post project.

• Coach and mentor Zone Business Managers (ZBMs) and support conBnual development in role and overall effecBveness. Quality Assurance Lead June 2019 – February 2020

• Collaborate with peers to develop QAC work with guide and stage gate assessment process.

• Coach and develop Account Leads and Frontline Managers on Precision Go to Market key processes and responsibiliBes.

• IdenBfy process gaps and work to solve & close.

• Provide weekly recaps and analysis to HQ teams.

Key Account Manager June 2018- June 2019

• Managing and conBnuing to grow a top 28 regional retailer in Northern California (Lucky, Save Mart, Food Maxx)

• Created customer development plans and goals through new annual iniBaBves with mulBpack, aisle stacks and single serve space.

• Oversee day to day operaBons including customer strategy, financials, pricing, schemaBcs, and product forecasBng and field communicaBon to over 100 Frito Lay employees.

• Partner with buyer to build strategy and iniBaBves to grow Frito Lay share and profits.

• Provide selling tools and resources to frontline sales team to increase sales and build local partnerships. Sales Capability Training Manager, GTM 2020 June 2015-June 2018

• Created and executed post deployment Health Check process to opBmize and efficiency stand up Blueprint.

• Conduct post deployment project health checks and provide site reviews, acBon plans and remediaBon recommendaBons.

• Collected feedback and data and provided recommendaBons to improve process and technology in future rollouts

• Lead deployment team across the country and work with project owners to ensure on Bme compleBon of criBcal path tasks.

• Facilitated and conducted ongoing training and development for various roles within GTM 2020.

• Earned Kaizen and Green Belt Lean Six Sigma CerBficaBons Sales Sr. Zone Supervisor May 2012-June 2015

• Delivered 99.8% PY ($91,000BTP) SellEx performance in 2013.

• Experience in managing people in two unique California geographies Central Valley and North Bay.

• Provide the Region Finance Team with accurate monthly and quarterly financial forecasBng.

• Built and managed a $35M operaBng plan

• Collaborate with a Zone Sales Supervisor on how to control expense, building frontline capability, sales targets, and point of sales needed.

• Partnered with Safety and Staffing Leader to forecast headcount & build staffing strategies Safety and Staffing Leader April 2010-May 2012

• Conducted weekly informaBon sessions and prescreen to hire frontline Route Sales RepresentaBves.

• Reviewed all safety claims and worked with SDLs to determine incidents were preventable or not preventable.

• Coordinated new hire onboarding, training and scheduling Sales District Leader (Large & Small Format) June 2006-April 2010

• RecogniBon as Zone Ring Honor in 2008

• Lead 16-18 Route Sales RepresentaBves, daily deliveries, sales calls and weekly/quarterly/annual sales targets

• Sold in addiBonal displays to grow and develop accounts

• Renew annual growth contracts in small format accounts. EducaWon

California State University Chico

2004- 2006

Masters In Public AdmiraWon

California State University Chico

2002-2004

Liberal Studies Degree

Bu]e Community College

2000- 2002

College General Studies

Paradise High School

2000

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