Jeff Keller

aduf6u@r.postjobfree.com 541-***-****

Qualifications::

Startup strategy and infrastructure Sales and marketing strategy

Compensation modeling Merger and acquisition experience

Team Building Multi-department experience

Turn around project success Revenue stream creation

Financial accountability

11/21-11/22 President- Club Northwest Grants Pass Oregon In November of 2021, I moved to Grants Pass to move the club out of COVID and into profitability. The club has been in existence for 25 years and is a top 100 Health Club in the country. (Club Industry Magazine). We changed the rate structure and restructured the team, resulting in a $250k change in profit in a year. Notable Achievements:

● Review of all rates and changed schedule, resulting in $250k change

● Restructured the team for efficiency.

● Changed Payroll system to Paylocity for less labor and less cost

● Managed $200k capital upgrade to the aquatics center and facility

● Implemented employee recognition program for both quarterly and annual recognition 6/2015-11/21 General Manager Bend Golf and Country Club I was hired to recover the operations after Bend Golf Club survived a difficult 3 years without a General Manager- Bend Golf Club is a 501-C7 member-owned, non profit club chartered in 1924, and recognized as a business in 1925. There are 350 members in golf, and over 500 combined memberships.

Notable Achievements:

● Financial recovery from 2.1 Million in debt 2015, to one of the only debt-free clubs in 2020.

● Creation of 100k Break Fix fund, 100k Long Term fund within 3 years upon debt recovery.

● Cash flow $228K in excess of Profit and Loss for funds.

● New Website- Improved communication and organization for the members and department

● Implemented a new Point of Sale for all operations to coordinate and integrate for savings

● Instated a request for proposal program for all vendors saving upwards of 60k annually

● New electronic payroll system- Savings and control of payroll processes

● New Revenue Streams through programs introducing people to Bend Golf Club.

● Positioning and branding for the club- “where you belong”

● Retrained staffing operations in Food and Beverage for superior service standards.

● Opened in a limited capacity the Restaurant to the public for Food and Beverage savings

● Began corporate benefit packages to employees for memberships as incentive and for retention

● New Social Programs- Wine tasting, kids movies, jazz nights

● Membership category changes and rate changes- resulting in less departures

● Increased Membership acquisition 70% from 2017 to 2020.

● Managed Communication and facilitated a board vote for removal of $1.9M in debt

● Turnaround of F and B Ops- from a loss of $117/year, to $44k in profit in 3 years.

● Project Management- Property Sale/ New Cart Barn, Contractor Negotiation

● Systems integration- New App and Software integrated 3/2014-1/2015 Director of Professional Services- NAVIS

● Managed initial launch of the REACH CRM resulting in over $8M in top line revenue in the first 6 months

● Created and presented operational plans and business models for several new business opportunities

● Negotiated opportunity with University of Alabama resulting in increase in marketing exposure with minimal expenditure

1/2011-3/2014 Consulting- Keller Enterprises

● Designed new strategies for several companies resulting in 15-30% increase of top line revenues

● Wrote sale documentation for company sale and bank financing

● COO of SocialEatia for the startup phase and business model creation

● Created franchising model for countrywide expansion 4/200/2009- Wireless Director of Operations/Sales and Marketing

● Created infrastructure systems for IT, POS, sales, and marketing structure

● Created strategy for market entry- market leader in 2 years; 172K customers in 8 years

● Designed 3 tier sales structure and compensation programs, increasing performance 36%

● Created internet-based CRM internally, saving $125K

● Negotiated the first small carrier relationship with Blackberry, resulted in $825K annually Revenue Creation

● Initial data plan design and data compensation plans resulted in increase of revenues from

$300K per month to over $2.2M per month, maximizing sale price to AT&T

● Created “ME Phone” prepaid product and marketing plan, gaining 30K customers. Exceeded revenue goals by 25%

● Negotiated and acquired Agent relationship with other carriers, creating $25K/month revenue stream

● Presented financial performances and Q and A to bank syndicate and underwriting partners

● Hired by AT&T for transition

● AT&T bought Edge Wireless in June for $750M- changed 40K business accounts done with 70% of the team, 15% under budget

2/1999- General Manager, Triton Cellular Partners

4/2000

● Increased top line revenue 140%

● Decreased sales staff by 30% and realigned sales team within two months, resulting in 150% increase in efficiency and attainment

● Led all of Triton Cellular partners in customer churn. Less than 1% in two successive months; 1.15% for the year versus a budget of 1.5%

● Triton Cellular Partners winner “Senior Staff” award for achievement Since 2011 Community Involvement

● Board of Awbrey Glen Golf Club/ Vice President 2013 membership liaison, operational input, and coordination of members and events for corporate and family packages

● Marketing Chair- Led club to increase of 40% new membership EDUCATION:

● MBA University of Portland

● BS, Management/Marketing University of Portland

● BS, Marketing, University of Portland

Contact this candidate