Sales Manager Event Coordinator
Resume:
FRANK ROMEO
Seaford, NY *****
Cell Phone 516-***-**** Email: aduefj@r.postjobfree.com
Home Phone: 516-***-**** Linkedin.com/pub/dir/frank/romeo
Sales Manager / Sales Director
SUMMARY:
EXPERIENCE:
Sales management and training professional with extensive management experience. Successful
track record of developing and implementing strategies and programs that contribute to increasing
revenues and account base. Visionary and goal-oriented with ability to project market needs, develop
new products to improve profits, increase sales, and extend market penetration. Expertise in training
and motivating sales teams to achieve maximum results by utilizing proven selling techniques.
Sales training & development programs
Creating proposals & contract negotiations
Establish goals for sales reps & team
Monitor sales plan and targets for growth
Developing marketing and promotional campaigns
American Consumer Shows, Syosset, N.Y.
Inside Sales Manager/Senior Sales Executive (2012 - 2022)
Hiring, training, coaching, monitoring, and motivating a team of 15 inside sales executives to sell home expo and bridal events nationwide. Selling BTB booth spaces for over 150 shows across the U.S., to all home & bridal expo vendors. Providing the best ROI, and the lowest CPL in the advertising industry, to all home improvement & wedding industry businesses. ACS has an extensive ad campaign for every venue, resulting in thousands of qualified homeowners and brides attending all our shows. Assisting the sales team in selling new accounts, inactive accounts, saving cancellations, and selling tough renewals to over 10,000 active accounts. I always achieved top rankings in all sales categories. Perform functions as event coordinator, to help set up & break-down shows for 100 vendors at many of our 150 shows.
Newsday Media Group/Cablevision, Melville, NY (1992 – 2012)
The selling of advertising space to NY-based businesses in the form of print (newspapers, magazines, pre-prints) publications, online (digital/virtual) programs, as well as corporate event sponsorships.
Inside Sales Manager (Long Island Region) (2010-2012)
Managed a team of 16 inside sales associates. Responsibilities included hiring, training, coaching, motivating, and assisting the sales team in direct selling. Organized and participated in weekly staff and monthly management and forecast meetings. Worked closely with sales team members to generate new accounts and upgrade existing customers while maintaining a high customer satisfaction rating. Designed metrics criteria for performance reviews including call monitoring evaluation forms.
Generated over $7 million in annual sales while servicing over 500 accounts weekly.
Increased revenues by 12% and account base by 10% over the 2-year period.
Exceeded 100% of goal on all monthly niche products for 18 consecutive months.
Outside Regional Sales Manager (Long Island Region) (2005-2010)
Managed a sales team of 15 outside representatives, 1 telemarketer, and 2 assistants. Responsibilities included staffing, training, coaching, motivating, direct sales, strategic account management, and local marketing campaigns. Created sales contests, implemented sales and metrics tracking, and focused on role-playing and objection handling to increase sales, utilizing proven selling techniques.
Increased revenues by 75% from $7 Million to over $12 Million during the 5-year period.
Increased account base by 50% from an average of 300 to an average of over 450 accounts weekly.
Sales Director (Nassau, Suffolk, Brooklyn, Queens, Staten Island) (1999-2005)
Directed sales team consisting of 4 Regional Managers and 45 outside sales associates and 4 telemarketers. Responsibilities included forecasting, budgeting, weekly and monthly management meetings as well as hiring, training, and motivating all team members to increase sales and profits.
Generated over $35 million in annual sales while servicing 1000+ accounts per week.
Increased revenues by 40% and account base by 50% over the 6-year period.
Sales Manager (Nassau/ Queens Region) (1994-1999)
Managed a team of 18 outside and inside sales associates. Responsibilities included hiring, training, motivating, and direct selling. Implemented programs that resulted in increased sales and account base.
Increased revenue by 50% from $4 Million to over $6 Million during 5-year period.
Grew account base by 60% from 400 to over 640 accounts weekly.
Participated in many local chamber of commerce meetings every month.
Outside Sales Account Executive (Nassau Region) (1992-1994)
Sold advertising display programs to over 50 local and major automotive dealers.
Increased annual revenue base from $3 Million to $4 Million over a two-year period.
President’s Club and Top Sales Representative Award recipient.
Yellow Book, Inc., Rockville Centre, NY
Inside Sales Manager (Long Island Region) (1987-1992)
Managed and trained a team of 24 telemarketers and 2 administrative assistants in the selling of advertising space in local yellow page directories.
Increased revenues by over 75% over a 5-year period; while generating an average of over $8 million in annual sales each year, (with over 15% + growth each year).
TRAINING
SEMINARS:
COMPUTER
SKILLS:
Ticket Craft. Inc., Bellmore, NY
Inside Sales Supervisor (National Sales) (1985-1987)
Responsible for a team of 10 Telemarketers in the selling of ticket printing services to over 500+ arenas and entertainment venues across the U.S.
Generated 3 million in annual sales in 1st year, and over 4 million in 2nd year. (30%+ growth).
Mike Centorani- Sales Transformation; Tom Hopkins- Consultative Selling; Zig Ziglar- Closing the
Sale; Anthony Robbins- Unlimited Power
Proficiency with Microsoft Word, Excel, PPT, Zoom, SalesForce, and ACT (CRM’s)
EDUCATION:
Long Island University/C.W. Post College (Brookville, NY Campus)
M.B.A. Finance and Economics- Graduate School of Business (Summa Cum Laude)
B.S. Marketing and Management- School of Business (Cum Laude)
Awarded Graduate Assistantship Program/School of Business for 2 years.
Awarded Business Internship Program/General Foods Corporation for 3-F/T summers.
Awarded Resident Assistant Program for on-campus housing for 2 years.
Served as Advertising Club President for 2 years.
Worked P/T on campus for 4 years for the Development Office & Alumni Affairs Office.
Played Division #1 Baseball for C.W. Post College for 2 years.
INTERESTS:
Sports (baseball, football, basketball), Travel (Domestic & International); and Music (Classic Rock)
HOBBY:
Musician - Playing Drums now for over 40 years - performing with several bands across L.I.
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