Member Team Customer Service

SHARI BECKER MARKETING & BRANDING Manager

West Hills, CA 310-***-**** adub72@r.postjobfree.com https://www.linkedin.com/in/sharibecker/

· Award-winning branding and marketing champion driving initiatives that

engage across all target audiences and generates revenue.

• MBA with over 25 years of leadership and success in advertising

and marketing with national brands.

· Dynamic strategic visionary and thought leader with expertise in putting people, processes, and strategies in place to advance goals.

EDUCATION

Pepperdine Graziadio School of Business and Management,

MBA, EMPHASIS ON MARKETING AND ENTREPRENEURSHIP

3.73 GPA

Marketing course work included Global Marketing, Luxury Branding, Entrepreneurship Marketing, and Education to Business (E2B) for a real-world client.

Essec Executive Education; Paris, France

INTERNATIONAL RESIDENCY PROGRAM, LUXURY BRANDING

University of California; Los Angeles (UCLA)

BA, ENGLISH

The Advertising Center

COPYWRITING CERTIFICATE

PROFESSIONAL EXPERIENCE

sb creative; West Hills, CA

Consultant 2012 to Present

Innovates creative and brand strategy and develops marketing plans for ad agencies, production companies, and corporate clients that breaks through the clutter and engages customers. Conceives and produces creative concepts for new business pitches and designs marketing campaigns across all media. Clients include alPunto Advertising, Hawthorne Direct, BK Bikes, Princess Cruises, Swire Agency, Keating Magee, Neutrogena, Cox Communications, Levi’s Stores and Locale.com.

Grew revenue 53% and increased brand awareness 37%-42% with the launch of new high-converting advertising campaign for a travel client.

Created direct mail campaigns that achieved 14%+ response rate (above industry average) for a regional financial client.

Led the production of complex multi-versioned broadcast project for a telecom company; recording 70+ versions of television and radio spots for multiple markets in a 3-week time period .

Euro RSGC Edge; Los Angeles, CA

Marketing Consultant 2010 to 2012

Developed strategic and creative concepts and scripting for direct response broadcast media on behalf of national corporations including DirectBuy, Blockbuster, LifeLock and ProFlowers.

KEATING MAGEE; New Orleans, LA

Creative Director/ Senior Copywriter 2008 to 2009

Recruited to steer the agency’s creative vision, and inspire the 35-member team to successfully achieve national quality levels. Directed a $350K budget while initiating branding, positioning and advertising strategies and concepts for both traditional and new media. Clients included Cox Communications, CommCare, Louisiana Workman’s Compensation Corporation (LWCC), Prime Income Asset Management and Tobacco Free Living.

Achieved Agency record, winning 5 New Orleans Addy Awards, leading the agency to qualify for national award consideration for the first time.

Improved conversions 32% within first month of launching multimedia campaign for LWCC including traditional and non-traditional media.

Increased web traffic 10% for the agency by revamping brand identity and redesigning web site.

Commanded Cox Communication’s advertising acquisition campaign with Saints Quarterback Drew Brees.

THE PHELPS GROUP; Santa Monica, CA

Senior Copywriter/Executive Broadcast Producer 2000 to 2006

Devised new concepts for all media including television and radio production for the largest independent agency in Los Angeles. Partnered with brands like PETCO, IndyMac Bank, City of Hope, Whole Foods Market, ARAMARK, Monrovia, Roland and Dunn Edwards to develop effective integrated marketing communications.

Pivotal team member for PETCO, saving the client over $50K by negotiating production costs for all national television and radio campaigns.

Fronted the advertising campaign for IndyMac Bank that achieved first yearly goal within 7 months, and exceeded all client goals 300% over 5 years.

Led the print campaign to launch City of Hope’s new Helford Hospital while full to capacity within 2 months of opening.

Created campaigns and built brand awareness that raised call volume 15% and obtained 7% more patients for City of Hope.

OTHER PROFESSIONAL EXPERIENCE

Center for Autism and Related Disorders (CARD), Woodland Hills, CA

Paralegal March 2015 to February 2020

As the lone Paralegal, crafted waivers, agreements and releases; researched and drafted memos on questions of law, advocated for clients appealing insurance denials; represented CARD at Labor Relations hearings; filing DBAs and Trademark applications; tracked legislation regarding autism and Applied Behavior Analysis, while managing the administration of the department.

Spearhead patient insurance appeals resulting in recovering over $62,000 in revenue annually.

Provided emotional support while offering tactical guidance and customer service to parents during tense insurance appeal negotiations.

Developed company-wide operating procedures for legal processes that recovers 85% more company property (valued at over $17,000 annually).

AWARDS & INDUSTRY ACCOLADES

5-time New Orleans Addy Winner

Los Angeles Creative Club Competition 2-Time Silver Award winner

“CMYK” magazine honor

Telly Awards winner

Retail Advertising Conference first place and honorable mention winner

Award-show judge of Clios, International Broadcast Awards and SCBA Sunnys

Brand/Positioning Development

Brand Strategy

Executive Leadership

B2B/B2C/DTC Marketing

Integrated Marketing

Product Marketing

Creative Strategy

Cross-Functional Team Integration

Major Account Management

Content Development

Consumer Insights

Public Speaking

Project Management

Go-To-Market Strategy

Event Strategy & Execution

Digital & Social Media Marketing

Research & Data Analysis

Microsoft Office

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