W. John Higgins

***** ****** **. ****** ****, Oregon 97045

503-***-**** aduan7@r.postjobfree.com

Objective

Develop, grow and maximize my team to generate superior top & bottom line results as a Vice President/Director of Sales/Business Development/Operations, with advancement potential, utilizing my passionate team building/development abilities and motivational accountability talents, successful experience, highly- developed leadership skills, in conjunction with resilience, intense team-oriented approach, confidence, and a will to win by helping others succeed.

Recognition

-BathFitter:

Recognized by CEO, VP of retail operations, VP of finance as top Regional Leader, Top Regional Coach and Top facility leader, 2011-present.

Recognized at each annual meeting 2011-2022 for KPI achievements.

2020, 2021, 2022, broke all respective West Region branch sales, install and profit records, pre-pandemic.

Increased West Region profit by 1400% YOY, 2020 sales closing % up to 52%, 53% in 2021 and 54% in 2022, from 43% 2019 prior to taking regional leadership role. Commercial sales 116% vs. 2019 YTD.

Highest scoring received for all facility/region leaders from staff surveys, “Trust Quotient.”

Developed tactical KPI assessment Daily Productivity Reporting, implemented by entire network.

Only Bathfitter leader to ever achieve profit in California markets (3)

Raised bar expectation for all BathFitter corporate KPI targets, for sales closing %, profit growth and total, topline YOY growth, lead to estimate efficiencies, outside events revenue generation.

-#1 BathFitter location in corporate network (47 locations) in top line growth (record YOY), profit (record), sales efficiencies (record), staff tenure, safety, NPS cust. satisfaction.

Since 2011, never lost money: annual profit never below 11%, highest 24.8%

Grew Portland, OR location 50% from $4MM to $6MM in a single year, w/24.8% profit 2016-17. Outsold topline rev 2018 v. 2017.

-Utilized by learning and Development as the BathFitter flagship operation, trained new management and staff in various departments, member of the Strategic Corporate Leadership Team.

-Trugreen: Attained repeated #1 Sales Team efficiency recognition regionally and nationally from 2006-8, out of 221 branches.

-Won 2010 Western U.S. Sell-a-thon contest (1st CA facility to ever win)

-2008-9 Increased YOY West Region sales efficiency by 50% and held #1 national TruSell ranking as a Regional Marketing Manager.

-Promoted 4 times in final 5 years at TruGreen.

-Recognized for consistent 100%+ quota achievement, “Star” achievement awards.

-Six-Sigma, Franklin Covey, RIGHT, and extensive targeted management, sales and safety training.

Education

-University of Colorado

BA History/Business 1996 3.7 GPA

-Jesuit HS, National Honor Society, 3rd in class of 104

-President., Zeta Psi, CU

-Coached soccer, baseball, volleyball total of 7 years for both my daughter and son

-Work with addiction recovery groups since 2005

-Avid husband and father, golfer, musician, skier, hockey player, weightlifter, community participant

References available upon request.

Professional Experience

BathFitter, Portland, OR 2018 – 2022

Area Development Leader, Area Business Coach, West U.S.

Responsible for managing largest, most profitable region in BF corporate network. Out of 48 locations, 9 regions, the 7 West locations maintained 22-25% of entire corporate installable backlog, responsible for 35% of corporate network profit. $26MM annual regional revenue. Jam. 2020- Dec 2022, outperformed pre-pandemic kpi results in all region branches. Lead facility managers to maximize top and bottom line efficiencies to budget and stretch growth plans in both commercial and residential revenue channels. Via strategic team initiatives, achieved KPI standards in safety, sales closing efficiencies, installation efficiencies, partnered tactically with corporate marketing department, implemented new lead generation events management, increased employee tenure, customer satisfaction, lowered A/R, increased lead conversion, minimized service call %, drive all aspects of facility/regional P and L record results. Responsible for ensuring quality hiring, training, motivating and accountability of management and their staff. Reported directly to the CEO, 2022 mid year to new Senior VP. Consistently communicated with associate ADL staff with new innovative ideas and initiatives. Trained new ADLs, assisted in training/best practices with all ADLs, corporate branch leaders, sales consultants, admin and installers. Part of regional installation training, corporate sales training, Worked on numerous continuous improvement projects and committees (world class sales organization planning, RDI call center, Ingage sales platform, CRM, recruiting/interviewing, appointment setting, etc. Franklin Covey certified. Top BathFitter ADL since inception in sales, installed revenue, and profit, per references available.

BathFitter, Portland, OR 2011 – 2017

General Manager

Responsible for managing largest, all-time record sales efficiency, most profitable facility in BF corporate network, 8/9 years since 2011. 6MM annual facility revenue, average $1.4MM profit. Managed top and bottom line efficiencies to budget and stretch growth plans in both commercial and residential revenue channels. Via strategic team initiatives, achieved record KPI standards in sales closing efficiencies, installation efficiencies, managed local marketing and events department. Maintained best safety record and employee tenure. Developed new referral program adopted by BF. Top marks in customer satisfaction, highest % of lead conversion, service call %, Trained and coached new managers on P and L benchmarks, best practices, and execution to improve. Responsible for hiring, training, motivating and holding accountable the NW area staff. Reported directly to the VP, worked with various departments as a flagship, best practices operation, helping develop new corporate and franchise network initiatives. Top BathFitter GM and Business Coach, per references available.

Servicemaster/TruGreen, Concord, CA 2009-2010

Director of N California Sales/Operations

Promoted via new CEO reorganization to drive Northern CA residential and Commercial business growth. Managed approx $39MM in new residential sales and $11MM in commercial business accounts. Responsible for revenue budget, P & L, payroll, safety, inventory, sales development and general facility operations. Daily responsibility of analysis of company/client metrics (client budget analysis), revenue pacing and EBITDA growth. Actively managed and Consulted all 6 facilities for Sales/Rev Growth, total CA sales volume: $50+MM, and managed 10MM TruClosers Program for winter import reps. Achieved 17% Net Profit.

Servicemaster/TruGreen, Portland, OR 2007-2008

West U.S. Sales/Marketing Manager

Responsible for driving revenue and EBITDA growth for the West Region. Managed approx 200MM in annual revenue plus 70-80MM in new sales revenue: 16 Sales Managers and 300 salespeople in 16 facilities and Regional Call center. Managed California TruClosers sales program, marketing strategy, CRM services, GPS sales tools, and lead generation, driving 100% YOY sales/revenue growth (#1 nationally). Managed marketing data, sales and revenue budgets, P & L, sales training and recruiting programs. Owned all aspects of direct marketing with Lead Data Suppliers, customer base marketing, Marketing Material vendors, CRM companies and developed service-person sales programs and sales referral programs regionally. Sold alongside salespeople.

Servicemaster/TruGreen, Portland, OR 2005-2008

Marketing Manager/M.I.T., FSM/Inside Sales Manager

Recruited and re-hired as Field Sales Manager in 2005. Hired, trained and managed 7MM Portland, Oregon Branch residential sales team. Responsible for inside and outside new business revenue generation and base/new client retention via multiple marketing channels. Duties also included concurrent Sales Department budgeting, reporting, tracking and forecasting processes. Achieved consistent #1 sales team efficiency recognition both regionally and nationally from 2006 - 2008. Promoted 3x during this period.

Prospects NW, Portland, OR 2003- 2005

Sales and Marketing Manager

Managed sales department and general revenue development. 3-5 reports. Responsible for sales of business and consumer direct marketing services (lists, mailing, creative, CRM, lead management, etc.) and management of local/national client accounts, sales department infrastructure development and reporting. Consistently expanded company marketing products/services into new areas and directly involved in company advertising. Exceeded quota by 700% in 2005. Managed 9MM in new sales and active customers, including TruGreen, Kaiser Permanente, Umpqua Bank, PCC, and ATT Wireless. Member of and a Principal Sponsor of PDX American Marketing Association.

Servicemaster/TruGreen, Portland., OR 2002-2003

Sales representative

While enrolled at Portland State Univ., balanced Sales Representative responsibilities in Portland facility. Inside/Outside/Inquiry/Up-sell duties. Managed internal customer “expanded sales” campaigns. Assisted Sales Manager in training all new sales reps and sales team as a whole. Consistent Top Ten Regional (250 reps) and #1 Branch recognition, approx (15-20 reps). With Lawn Technician experience, acted as a liaison, helping encourage harmony between Sales and Production departments. Assisted in Sales Department budgeting, reporting, tracking and forecasting processes.

Portland State University, Portland, OR 1999-2002

Masters Program, History

1999-2001 attended Masters courses in History. 2002-2003, balanced school and work as a Sales Representative at TruGreen. 3.8 GPA.

Servicemaster/TruGreen, Portland., OR/Den., CO 1997-1998

Sales Representative

Began TruGreen career in Portland by learning the business via production of Lawn and Expanded services. Responsible for routes in PDX/Vancouver as a Lawn Technician for 4 months prior to moving into sales; transferred to Denver South Branch (3x PDX size, Fall 1997). Inside/Outside/Inquiry/Up-sell responsibilities. Assisted Branch Sales Mgr. in training sales team. Consistent Top Ten Regional (200-225 reps) and #1 Branch recognition (20-25 reps). Specialized in current customer up-selling, new customer acquisition and base/new client retention via multiple marketing channels. Promoted in 1 month to sell incoming inquiry leads.

LeBoeuf, Lamb, Greene & McRae, Portland., OR 1996-1997

Legal Clerk, General Law-Firm Office Services

During post-undergraduate Law School consideration, assisted all Firm staff in any and all office needs. Duties included library legal research, document transmission/delivery/formatting, billable hours tracking, and office supplies. Reported to Firm Office Manager and Managing Partners. Supported 9 attorneys. Received recommendation letters for Law School from 6 attorneys. Assisted in Firm security and compliance.

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