Eric B. Kensey

aduajp@r.postjobfree.com • 240-***-****

LinkedIn • Mount Airy, MD 21771

Marketing Operations Professional

Performance-driven, people-centric, and highly dedicated professional with vast experience steering integration of email marketing efforts, fostering strong vendor relationships, delivering robust e-commerce solutions, and leading diverse teams across highly regulated environments.

Proven success overseeing and streamlining daily marketing and e-commerce operations, while delivering exceptional technical support, administering web management, and coordinating technical integrations of marketing functions into email platforms. Articulate and refined communicator with ability to establish strong professional relationships with all levels of management, vendors, stakeholders, and clients. Demonstrated expertise generating enhanced revenue, business development, and B2B and B2C relationship growth by implementing novel strategic measures. Instrumental in supervising high-profile digital marketing campaigns and CMS and data migrations as well as identifying and capitalizing on profitable opportunities. Bringing exceptional coaching and interpersonal skills to inspire, and technical and business capabilities to provide superior customer service.

Areas of Expertise

Email Marketing Operations Supervision

Strategic Planning & Implementation

Vendor Relationship Management

Technical Support

E-commerce & Project Management

Business Analytics & Development

Database Integration & Migration

Web Management

Process Efficiency & Improvement

Team Development & Leadership

Cross-functional Collaboration

Stakeholder Engagement

Career Experience

Franchise Marketing Director 2019 – 2022

InvestorPlace Media, LLC/ Market Wise – Baltimore, MD

Steered management of organization-wide marketing functions, including B2B and B2C relationship growth, marketing strategies, and continuous improvement initiatives. Provided oversight and acted as focal point-of-contact for all aspects pertaining to idea generation, metrics and analytics, and marketing project management. Co-led research and development of business development strategies aligned with industry benchmarks by synergizing with cross-functional teams, including 30+ managers, creative designers, and marketing specialists.

Drove repeat business and expansion as well as major increase in online viewers through engagement, editorial releases, and video production, while supervising innovative marketing campaigns across various advertising channels.

Accelerated client engagement and achieved complete client satisfaction by heading 20+ process improvement initiatives by identifying and capitalizing on profitable product development and customer experience opportunities.

Spearheaded major growth of business development initiatives through strategic planning and execution of robust plans.

Generated major increase in revenue by utilizing campaign launches amounting to $5M+.

Director of Marketing Analytics 2018 – 2019

InvestorPlace Media, LLC – Baltimore, MD

Facilitated in comprehensive analysis of customer preferences and experiences as well as identified and recommended profitable opportunities to retain new and returning clients through creation of long-term metrics. Established and strengthened cross-departmental collaboration and knowledge sharing by producing weekly reports related to several key areas, including marketing activities, business operations, potential opportunities, and competition.

Boosted brand awareness through design and execution of novel marketing campaigns, while establishing close collaboration with cross-departmental teams to compile performance feedback and timely update strategic plans.

Supported in assessing training-specific requirements and crafting new learning materials by training and coaching team members to further enhance professional and business development.

Contributed to successful integration of marketing functions into email platforms.

Director of E-commerce 2005 – 2018

InvestorPlace Media, LLC – Rockville, MD

Fostered and maintained strong professional partners vendor and content management systems Surecom, ATG, and Salesforce vendor relationships. Established close collaboration with client services team to design creative assets, videos, and optimized landing pages. Directed on-time implementation of new developments and completion of allocated tasks by providing leadership to four developers and designers. Managed online advertising campaigns to generate traffic to the website and evaluate cost-effective online channels for reaching target audiences. Architected, developed, and executed digital marketing strategies to meet and exceed set business goals.

Led sourcing and efficient management of five external development and database vendors for collaborative partnerships and contract engagements by effectively communicating requirements and improving on-time completion rates.

Optimized reporting, functionality, and performance of database systems by administering control over several company-wide system migrations such as Surecom to ATG and later from ATG to Salesforce.

Oversaw and streamlined overall e-commerce operations through launch and integration of databases and hundreds of web pages.

Additional Experience

Digital Media Senior Manager, Phillips Publishing, Inc., – Rockville, MD

Designed, developed, and successfully launched an e-commerce database as well as managed SQL database, while creating macros for reconciled metrics for data management improvement. Oversaw and optimized daily functions of an email broadcast team comprising of three direct reports and established strong relationships with e-delivery vendor.

Acxiom Database Manager, Phillips Publishing, Inc., – Rockville, MD

Managed all aspects of monthly database updates, reporting, and data analysis functions. Supervised Acxiom order input, accuracy, and quality control, while delivering exceptional technical support.

Education & Credentials

Bachelor of Arts in Criminal Justice

Temple University – Philadelphia, PA

Technical Proficiencies

Tableau Looker Lytics Jira Salesforce Asana Adobe Dreamweaver ExactTarget Litmus Microsoft Office Suite HTML Java

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