Time Sales Marketing Director
Resume:
Desiree Sheridan
Pensacola, FL *****
aduajj@r.postjobfree.com
Accomplished outside sales fashion and advertising representative is looking for a company that seeks a sales candidate who delivers excellent customer service and consumer education. I am licensed to sell life insurance, some health insurance products and annuities.
Work Experience
Sony Camera/ Action Link
Sales Representative
October 2021 – 2022
This part time sales position occurs on the weekends. Given my photography background and sales ability, I have ranked in the lead for the Southeastern division meeting the first bonus tier. Regardless of camera shortage parts and chips not being available, I continue to meet sales quota.
Owner
Buffalo Gal Trading Post – Pensacola, FL
July 2007 to Present
Opened a large vintage and reproduction unisex apparel, home décor and gifts retail store. I captured a then-defunct vintage and costuming market. Open two locations directed build-out and construction. Controlled all design elements and merchandise. Generated business through press releases, magazine editorials, newspaper articles, traditional print advertising, social media, in-store promotional special events, and charity fundraisers. Was the first in the market to introduce "Green Fashions". This was achieved by purchasing vintage apparel and reworking, updating with utilizing recycled materials. Established as the "go-to" fashion historian meeting the needs for television costuming, theater, themed parties, and those who adopted a subculture life vintage style. Outside of guerilla marketing, I oversaw all financial management and sales. Team development and full and part-time employees ranged from student interns, store sales representatives to bookkeeping, accounts and attorneys. In 2013, Buffalo Gal Vintage went solely on the internet and remains as a viable clothing and costume source nationally and internationally. Closed the Buffalo Gal Vintage website in October 2016 and shifted to the Etsy platform full-time. Since then, Buffalo Gal Vintage has expanded to additional seller platforms. Buffalo Gal is known for its photography, quality vintage items and had ranks worldwide on Etsy in the top 4% of sales.
Telemarketing and Sales
One Touch Direct, LLC - Orchard Park, NY
January 2015 to October 2015
Telemarketing for AT&T's Verse television, internet and phone residential products. Through diligently
being competitive, outgoing and a motivated a team player goals were met and successfully
reached steady commissions as a top tier performer.
Outside Territory Sales
Buffalo News - Buffalo, NY
November 2013 to August 2014
Functioned as an outside territory representative focusing on small businesses. Selling advertising in The Buffalo News's thirty plus, different advertising products. Entering the marketplace, I reviewed, renewed and maintained some of the territory existing clients. Established new clients and reactivated clients that had not advertised for an extended period of time. Sought out and secured new business. Utilized CRM Brainwork's Sales program, communicated with prospectus either by cold calling in person, over the phone and email. Developed and created clients, advertising layouts and commercial print orders. Handled payment and collection calls for those clients who were thirty days overdue or required prepayment.
Marketing Director
Tampa Bay Magazine - Clearwater, FL
December 2001 to December 2008
Served as Marketing Director for this 236 pages glossy high end lifestyle regional magazine. Territories included but not limited to all of Tampa Bay, Responsibilities included: prospecting, telephone and face to face cold calling, setting of appointments. Delivered presentations to individuals and large groups. Worked diligently with business owners, marketing departments and advertising agencies. Developed budgets for advertisers and helped implement marketing plans to include this regional magazine. Created "outside the box" adverting driving ad design and insert pages. Obtained all marketing, editorial and advertising materials from clients and created their actual ads. Trafficked ad materials and editorial content and photography to art department. Instructed the art department's development of ads and editorial. Set up and directed photography for both ads and editorial. Sought after and deliver excellent ad placement. Maintained clients while seeking new clients. Constantly filling the pipeline of prospects ranging from small business owners to large corporations. Worked with the company's sales team conducting sales presentations and sale skill tips. Achieved benched marked goals and exceeded goals to where the company had to develop a higher sales commission and bonus structure.
Education
Diploma in Graduate Continued Studies/ Diploma
American Conservatory Theatre - San Francisco, CA
Bachelors in Theatre/Marketing
University of Miami - Miami, FL
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