SCOTT LONSKI

214-***-**** aduagb@r.postjobfree.com Irving, TX 75061 linkedin.com/in/scottlonski/

MARKETING DIRECTOR

PUBLIC RELATIONS EVENTS DIRECTOR

A highly efficient, innovative and methodical marketing manager with extensive experience supporting sales departments by reviewing, developing, and defining their overall marketing strategy. Relates well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working on multiple projects simultaneously in a fast paced, hands-on, growth-oriented work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively. Areas of Expertise: Exceptional Attention to Detail Diverse Interests Lead to Innovative Ideas Exemplary Oral and Written Communications Networking

Social Media Promotion Brand Development and Promotion EXPERIENCE

DICKEYS BARBECUE PIT, Dallas, TX April 2022-July 2022 Partnership Relations Manager Managed influencers and corporate partners to develop close relationships that ensure consistent and impactful on-brand messaging and imagery.

Identified and selected influencer and corporate partnerships that helped to drive revenue growth and increase brand awareness.

Work internally with cross functional teams to align partnership programs with company marketing plans and priorities.

Created, launched and managed new partnership programs including corporate sponsorships and developed a turnkey in-kind promotions program and rolled-out strategy for donations to third parties including non-profit organizations and events.

Served as subject matter expert on competitor programs, influencer industry trends, noteworthy campaigns and digital marketing advances.

Produced recap reports on a regular basis that included relevant campaign measurements for evaluating performance as well as analyzing and identifying future opportunities. FUNIMATION ENTERTAINMENT (GROUP1200 MEDIA), Dallas, TX October 2011- October 2020 Director, Events and Communications

Conceived, developed, planned, and launched numerous red carpet events, brand activation events, and 40+ conventions/trade shows per year including NYC Comic Con, San Diego Comic Con, Chicago Comic and Entertainment Expo and WonderCon.

Gained national and local network media exposure for various FUNimation brands with ABC TV, G4, CW Network, Entertainment Tonight.

Secured and negotiated return of Freddie Prinze Jr in Mass Effect animated movie role. Coordinated all press and media efforts in 201 for Dragon Ball Z : Broly theatrical event resulting in 800 theaters, grossing $30.7M+.

Managed all press and public relations for the launch of SyFy series Lost Girl at San Diego, and New York Comic Con.

Directed Marketing Services team, including budget management of $2M annually. Coordinated and managed on- and off-site activations at San Diego Comic Con 2012-2019 including autograph signings, fan engagement events and red-carpet premieres. Scott Lonski aduagb@r.postjobfree.com Page Two

STRAIGHTOUT MEDIA, Dallas, TX June 2009 – September 2011 Event and Public Relations Manager

Responsible for local marketing, media buying and public relations for numerous agency clients. Developed social network media plans on websites, Facebook, Myspace, Twitter etc. Assisted in Production of Client Events including Telluride Festival of the Arts, Telluride, CO, "BUMP"- Travel Show on LOGO/MTV Networks.

AEG LIVE SOUTHWEST, Dallas, TX; October 2007- June 2009 (Freelance) Special Projects Manager Assisted in local marketing and media buying for various live entertainment events in Dallas/Fort Worth.

Developed social network marketing plans on Facebook, Myspace, Twitter etc. LIVE NATION, Dallas, TX March 1994 - October 2007 Marketing Director / Live Nation 2006-2007 House of Blues Concerts, Los Angeles, CA; 2006 / Universal Concerts Dallas, TX 2001-2005 Responsible for regional marketing department including planning and execution of media, creative, promotional, public relations and market research. Promoted 100+ live entertainment events annually within the south including Texas, Oklahoma, Arkansas and Georgia.

Developed comprehensive marketing campaigns which incorporated past sales research, current trends and traditional marketing practices.

Coordinated with artist management, record labels and tour sponsors to ensure promotional opportunities are pursued.

Integrated new marketing methods with a complete understanding and working knowledge of online marketing and cutting-edge technology such as pod-casting, streaming etc. Formed promotional strategies with Coors, Smirnoff, ABC Television, Pizza Hut and other corporate sponsors and third parties to gain added exposure in the market.

Provided comprehensive paid, trade and promotional recaps for tour and corporate sponsors. Protected HOB and Live Nation brands and performers’ images and ensured they are used in a positive environment.

Contracted by Harley Davidson to produce their 100th Anniversary Tour. The Dallas event was the most the most successful date of the tour.

Generated $8.3M+ in advertising and promotion during 2007 concert season EDUCATION

Bachelor of Science (BS), Business Administration

University of Texas at Arlington, Arlington, TX