Marketing Director

Ellen Brubeck, MBA Marketing Director

*********@*****.***

https://www.linkedin.com/in/ellen-brubeck-5325277/ 203-***-**** • Guilford, CT 06437 Top-performing Marketing Director with broad and deep experience in marketing management and corporate communications. Highly skilled in collaborating with internal teams through all facets of product lifecycle management, from design and production to roll-out and marketing to align with strategic initiatives, consumer outreach, and brand management. Recognized for innovating and implementing integrated marketing strategies, delivering increased brand awareness, improved business processes, and revenue growth. Team approach to work assignments and relationship building. Industry based knowledge spans multiple industries and sectors. Proven ability to develop and execute external communication programs that are engaging and return new and repeat business.

Areas of Expertise include:

Marketing Management Product Development Revenue & Profit Growth

Strategic Planning & Analysis Forecasting & Budgeting Process Improvement

External and Internal Training Project Management Communications Management Professional Experience

PERISHIP GLOBAL LLC • Branford, CT • Feb 2019 – Present MARKETING DIRECTOR

Client onboarding management and execution from initial sales demos to SOP development, internal and external training. Change management for client customizations and SaaS platform enhancements. Built and manage MARtech stack. Accountable for external client and PR communications including events. Business owner of the company website, client portals and CRM system – enhancements, content management and business analysis documentation. Liaison between Operations, Sales and IT departments. Responsible for marketing strategy development and tactical execution. Key Accomplishments:

• Created content for acquisition to parent company VerifyMe Inc. (NASDAQ: VRME).

• Developed company’s first strategic marketing plan and KPI framework.

• Published sales forecasts and go-to-market plan for exclusive business partner.

• Formalized and executed external communication plan.

• Researched and prequalified over 1,500 leads.

CLARITY SOFTWARE SOLUTIONS, INC. • Madison, CT • Mar 2016 – Feb 2019 SENIOR PRODUCT MANAGER

Oversee the development and management of products from creation and execution of repositioning strategies to developing three-year product roadmaps and driving organizational growth. Direct internal teams through strategic product management, research and development, marketing, content development and distribution, and product sales. Deliver continuous regulatory compliance through effective policy management and training. Leverage competitive intelligence and market research, data management, and business intelligence to drive accurate account management.

Key Accomplishments:

• Successfully launched five new solutions and products, driving net new sales and cross sales; increased member and patient engagement.

• Established new BI function to enhance service of internal and external clients through delivery of new solutions.

• Created framework, methodologies and hired staff to established formal product management function. Ellen Brubeck, MBA

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CANON BUSINESS PROCESS SERVICES, INC. • New York, NY • Sep 2012 – Mar 2016 SENIOR MARKETING MANAGER

Led integrated marketing strategy development and execution. Maintained KPI reporting and dashboards, compiling and presenting results to senior leadership teams. Administered a department budget of $5M, leading employees and associated vendors. Directed website project including rebuild, redesign, and refreshment of content. Implemented key national account strategic marketing plans. Managed internal databases to optimize integrated marketing and CRM.

Key Accomplishments:

• Led rebranding efforts over two acquisitions to ensure alignment.

• Developed formal lead generation and management processes, identifying and cultivating new market opportunities through competitive intelligence.

• Key participant in case study-based training workshops to increase sales.

• Created national account plans, resulting in 21%+ open rate, net new contracts, and increased profits. Previous positions include leadership assignments in Management Consulting, Senior Marketing Manager for Jensen Industries, Marketing Director for PricewaterhouseCoopers, Associate Director for Cap Gemini and Account Manager for IBM.

Education, Certifications & Awards

Master of Business Administration in Marketing

JOHN HOPKINS UNIVERSITY Baltimore, MD

Bachelor of Arts in English

SEATTLE UNIVERSITY Seattle, WA

Awards and Status

Certified Six Sigma Yellow Belt, Canon Business Process Services, 2015 Circle of Excellence and Presidents Club, Canon Business Process Services, 2016 Clarity Deeds Award, Clarity SSI, 2018

Former TSCI Government Clearance, IBM

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