EDWIN “ED” J. GODDARD 443-***-****

Magnolia, DE *9962 • adu9ec@r.postjobfree.com

Regional Property Manager

Seasoned revenue-driven, common-sense Sales & Marketing professional with extensive experience promoting and reinforcing a culture of sales excellence to drive key initiatives and deliver predictable results. Influential leader, capable of hiring, training, developing, and leading highly engaged and productive sales professionals in all aspects of creating and executing marketing/sales strategies. Skilled in structuring sales quota goals and revenue expectations. Monitor and remain current on competitive intelligence, including competitors’ policies, programs, prices, and products in the property management & homebuilder industry to aid in making critical business decisions. Exemplify and uphold company’s expectations for brand, culture, and performance. Reputation as a problem solver, who creatively resolves issues and overcomes obstacles to achieve success metrics.

Core Competencies:

Senior-Level Sales Management & Leadership • Property Management, Strategic & Influential Leadership • Marketing Plan Development Collaboration & Teamwork • Sales Strategy Optimization • Sales & Revenue Projections • Model Merchandising ; Innovative & Creative Marketing • Budgets; Competitive Marketing Analysis • Social Media Marketing

• Product Pricing; Land utilization, Project Mgmt. Recruiting, Hiring, Evaluating, Training & Developing Sales Team • Future Sales Leadership Development, Sales Compensation Program Building • Sales Training Events • Competitive Intelligence • Process Efficiencies & Operations

WORK HISTORY

NVR/RYAN HOMES, Dagsboro, De 2015 to 2022

Senior Sales & Marketing Rep.

Direct all Sales & Marketing activities associated with the openings and continued sales of 9 new home communities, from 59 homes to 588 single family new home construction communities. Collaborate with management, developers and HOAs to clarify, introduce, and recommend policies and procedures with sales, marketing, clubhouse, pool, and many varied amenities in each community. Train, coach, and mentor new sales representatives to ensure they possess appropriate sales skills and knowledge to help them develop sound problem-solving and decision-making skills to motivate them to grow. Each community is a separate profit center with specific sales quotas, prices, marketing & advertising.

Work closely with management in establishing sales goals, business plans, marketing/advertising, websites, floor plan selection, CRM programs and specifications as well as pricing and incentives within different communities.

Consistently achieve and surpass sales goals across all metrics, while increasing referrals, closing ratios, and absorption rates in areas against all competition.

Perform continuous in person reviews at competitors’ communities for sales and construction methodology; inspect sales office, staff, community, homesites, and homes under construction for trash, lot conditions, contractors, materials used in construction, condition of contractors’ work, number of available lots for sale, number of lots sold, contingencies, spec homes, prices, incentives, floor plans, etc.

Oversaw the successful openings and sales of communities including Lewes Crossing, Pelican Point, Peninsula Lakes, Heritage Shores, Vincent Crossing, Fork Landing, Milford Ponds, Ashland & Verona Woods. COUNTRY LIFE HOMES – MILFORD, DE Director of Sales & Marketing: 2014 - 2015 Direct all Sales & Marketing efforts for the company consisting of 1,537 units with a mix of 374 single family homes, 383 Villas, 33 Townhomes and 747 Condominiums in 3 locations with additional locations ready to open. * Hire, manage, mentor, coach and evaluate 6 Sales Managers, 6 Assistant Managers and ambassadors. * Assist in the planning, infrastructure, plan design, pricing, sales and marketing for 4 additional communities ready to open for sales in Spring 2016. Establish sales goals, business development and ensure profit goals are reached. Plan and initiate new model homes, signage, advertising / marketing campaigns and initiate Google contracts and Facebook into the company for search engines and social media. Conduct market research and analysis continually to determine demographic changes, trends and competition. Advise and recommend target markets, model selection and propose floor plan Edwin “Ed” J. Goddard Page 2

changes. Implement policies and procedures to maximize sales and profits. Initiate and ensure sales skills and knowledge through monitoring, testing, role playing, and shopping sales teams. Interface with production, infrastructure, finance, product development and HOA’s to maintain a smooth flow of information pertaining to sales, budgets, purchasing, options and features for communities. MCKEE BUILDERS, Springfield, PA 2009 to 2014

Regional Sales Manager – New Homes Division

Steered rebranding, redesign, and reinvigoration initiatives for the New Home Division of the foremost home builder in Delaware. Oversaw marketing, selling, and managing Delaware communities comprised of 900+ homes during a severe economic recession. Managed 4 sales managers, 3 assistant sales managers, and ambassadors; assisted in supervising construction personnel. Applied strong skills in field construction and monitored construction and budgets to ensure timely completion of projects.

Teamed with Vice President and Owner to design new single family and carriage home floor plans from ground-up for communities; redesigned current floor plans when needed; and updated standard features and options across all communities to align with current market trends, including home and option pricing.

Rejuvenated sales strategies, advertising, signage, and traffic patterns; repositioned social media and lifestyle marketing to the forefront, more prominently in the company’s 55+ communities; and tracked traffic patterns and brought personal contact as well as extensive follow up to the sales process. The increase in sales and revenue was far beyond the company's expectations.

Participated in marketing previously neglected online media by setting up a separate Facebook page for each individual community and making weekly additions; revamping company website for an online concierge along with interactive floor plans; realigning advertising monies from print media to Google for main search engine aligned with cookies; and initiating the process to move into Twitter, Pinterest, and Instagram.

Directed and motivated Sales personnel to accelerate utilization of strengths in building materials and knowledge of the construction industry. Know your business.

Contributed to the escalation of sales across all communities, with referrals hitting 31% and continuous YOY 30% increases in overall sales, adding millions of additional revenue.

Doubled closing ratios from an average of 3% for first time visitors to the model home and 5% for returning visitors to an average of 6% for first time visitors and 18% for returning visitors during a difficult era in new home construction. Adding millions of dollars in additional revenue and increasing absorption rates.

While managing all communities my personal additional sales were Home Builders’ Association Delaware (HBAD) Regal Award, Gold Level Million Dollar Club for Sales (2012) and Silver Level Million Dollar Club for Sales (2011). CARUSO HOMES, INC., Crofton, Md. 2006 to 2009

Sales Manager

Managed a team of 3 sales associates responsible for home sales within a community with 395 single-family homes. Supervised and developed associates to ensure each new prospective home buyer received assistance from an experienced representative who could provide accurate guidance and information throughout the process. Walked homes under construction to ensure compliance with blueprints, contract, and options selected.

Educated Sales Team on construction methods, home options, materials, sales strategies, and CSP training, driving sales by 50% in the first 6 months and contributing individually to $11M in first year.

Recognized consistently as Top Sales Manager in the company across 25 diverse communities.

Recruited and developed 7 homeowners to function as receptionists and community ambassadors.

Won Home Builders’ Association Maryland (HBAM) Sales & Marketing Counsel Award of Excellence in Sales Volume

(2007) and HBAM Reach for the Stars Major Achievement in Marketing Excellence (2006). ASHLEY CUSTOM HOMES, INC., Baltimore, MD 1997 to 2006 Sales Manager Operations Manager

Executed land acquisition and new home sales management for single-family homes from entry-to-luxury-level in subdivisions and on owner lots. Hired, trained, motivated, and mentored new sales personnel with focus on communications and strengths Edwin “Ed” J. Goddard Page 2

in team collaboration to accomplish sales quotas. Applied comprehensive knowledge of building processes encompassing land procurement, blueprints, lot evaluation, and construction management.

Sourced and identified land parcels through developers, brokers, tax records, and MRIS & TREND.

Partnered with engineers and County agencies to reference best use with land requirements; generated and reviewed contracts/specifications for home and land in preparation of owner meetings.

Championed a 50% increase in sales by aggressive relationship development with brokers, developers, financial institutions, and product expansion into town homes, modular homes, and large renovations. Adding millions of dollars in additional revenues.

Dahan Homes Inc. Belair, Md Sales, Development & Construction Management 1996-1997 Assisted with a 500 acre subdivision development and sales for 390 single family custom homes. Managed construction during the building process. Oversaw, mentored, trained, managed new sales agents. Achieved optimal home positioning In consideration of building envelopes, setbacks, topography, ground water management and community appearance. Collaborated with engineers, architects and county agencies for development, site plans and approvals. Monocle Management, Bethesda, MD Regional Property Manager 1994-1996 Managed 2700 units across class A and class B residential apartments and townhome communities while assisting the VP with an additional 3000 units covering 32 communities. Inspected properties, planned, implemented preventative maintenance programs. Conducted subcontractor negotiations and contracts. Coordinated all advertising and marketing. Recruited, trained, placed and evaluated 8 property managers and supervised over 120 employees. Developed, launched programs achieving resident retention through communities' use of new associations, local businesses, school participation and resident involvement in property stewardship. Developed / implemented budgets and capital expense programs.

Started as Property Manager and was promoted to Regional Property Manager in 1995. Mid-Atlantic Mgmt. Baltimore, MD. VP Operations 1990-1994 Managed all aspects of the company, residential and commercial properties, leasing, leasing agents, contracts, lease renewals, buildouts, renovations, remodeling, personnel, subcontractors, materials, specifications. Approve bills, invoices, pay bills, write checks. Oversee all communities, inspections, maintenance, etc. Hire, train, evaluate property managers, leasing agents and personnel. Started as Property Manager and was promoted to VP Operations in 1992. Mt. Royal Management, Baltimore, MD. Property Manager 1988-1990 Managed 1581 units residentially representing a mix of conventional, HUD section 221 BMIR and HUD section 236 properties, 2 mini storage facilities comprised of 2700 units, 6 BWI commercial air cargo complex facilities, 3 commercial trucking and bottling warehouses such as Coca-Cola, Evergreen, along with 6 apartment communities and 1 townhome community and 1 professional office building. Oversee all pertinent personnel, inspections, contractors, invoices, billing, renovations, buildouts, etc.

Edwin “Ed” J. Goddard Page 2

EDUCATION CREDENTIALS AFFILIATIONS

CATONSVILLE COMMUNITY COLLEGE, Catonsville, MD

Night School Business 4.0 GPA

Professional Development

RM BLANK ASSOCIATES RESEARCH Property Management & Team Building Training. 14 years’ experience in Residential & Commercial Property Management as Regional Manager @ VP Operations. Management & Oversight of over 3000 units in southern Maryland. Credentials

NATIONAL ASSOCIATION OF HOME BUILDERS (NAHB) Certified Sales Professional Apartment Builders & Owners Council Advanced Residential Apartment Manager

Contact this candidate