David K. Wilson

**** ***** ****** ******, ******** 60435

C: 815-***-**** adu9dr@r.postjobfree.com

SUMMARY: Creative, detail-driven writer/e-marketer. Expertise includes writing and producing editorial and social media content for major news, insurance, music and financial companies. Adept at daily and weekly e-newsletters, internal/external communications, B2B communications, crisis communications, measured social media campaigns, web analytics, e-mail campaigns metrics. Portfolio: https://www.clippings.me/users/dav3wil5on

TECHNICAL EXPERIENCE: Software, Email systems and CMS utilized: Wix, Google Analytics, Drupal, Photoshop, Constant Contact, MailChimp, Vignette, FrontPage

PROFESSIONAL EXPERIENCE:

FAIRHAVEN WEALTH MANAGEMENT - Wheaton, Illinois October 2019 - Present

A boutique, 20-person financial management company with $1 billion in assets and 600 customers.

CONTENT MANAGER/SOCIAL MEDIA PRODUCER/BUSINESS DEVELOPMENT MANAGER

Write engaging social media posts for LinkedIn, Facebook, Twitter, Instagram, including photos, that bravely and creatively promoted the company brand

Write and build white papers on finance-related topics, from college savings to retirement; vastly increased downloads by 20%

Manage the daily schedules of 5 interns; planned creative, fun, informative field events for them

Write and edit company’s quarterly journal, raising the brand and elevating identity to new potential clients

Edit website updates

Build and disseminate client email blasts; achieved steady 50% open rates

Produce social media metrics report and adjusted content accordingly

Build connections between potential contacts and Fairhaven through steady, engaging social media posts

URL: http://www.fairhavenwealth.com/

TEACHHUB.COM/GRADUATEPROGRAM.ORG - Chicago, Illinois June 2013 – October 2019

Two websites that aided educators in advancing their profession, through how-to articles and professional advancement; worked alongside a staff of 100 people in helping educators earn advanced degrees

WEB CONTENT/ANALYTICS MANAGER

Utilized SEO to dramatically improve website page views (>200,000 unique pageviews per week; up from 20,000) and average time spent on those pages

Built and delivered weekly email blast to 30,000 subscribers; greatly increased open rates to ~15%

Improved existing web site pages via SEO and increased links

Composed a daily blog designed to drive users to TeachHUB.com

Posted TeachHUB updates to social media sites, including Facebook, Twitter, Pinterest.

Wrote and edited website and e-publication articles

Produced weekly metrics reports from Google Analytics and email vendor; adjusted articles and email blasts accordingly.

URL: http://www.teachhub.com, www.graduateprogram.org

CNA - Chicago, Illinois October 2009 - June 2013

One of the largest U.S. commercial property and casualty insurance companies. Backed by more than 120 years of experience, CNA provides a broad range of standard and specialized insurance products and services

MARKETING COMMUNICATIONS SPECIALIST

Managed electronic distribution of 7 CNA newsletters, including coordinating a release calendar, content submission, authoring content, editorial review, distribution list development and maintenance, managing mailbox, internal “heads up” communications, metrics and reporting, and delivering enhancements

Managed delivery of content for CNA’s Web sites, including editing and authoring messages for the web, and collaborated with marketing team to ensure that messages aligned with corporate strategy and marketing efforts

Managed delivery of electronic communications in support of corporate strategies and marketing objectives

Managed execution of CNA’s social media strategies

Monitored social media for content of interest in support of CNA’s customer focus

Engaged CNA employee community to positively influence CNA’s presence on social media sites

Identified and developed new marketing electronic communication vehicles that met business objectives and/or represented CNA brand, aimed at both internal and external audiences

URL: http://www.cna.com

IG GROUP - Chicago, Illinois June 2008 - October 2009

Innovative, global fintech company that delivers dynamic online trading platforms and a robust educational ecosystem to power the pursuit of financial freedom for the ambitious

WEB EDITOR

Wrote and produced daily content for foreign exchange Web sites, including sites in the US, UK and Australia.

Wrote and produced e-newsletter material each week, with text and html content

Monitored corporate social networking capabilities and encouraged analysts to contribute

Analyzed web metrics and e-mail success rates

Updated website to include latest federal regulatory standards

Updated website each week to reflect latest corporate highlights and exclusive material for account holders

Worked closely with overseas content team to ensure international corporate synergy

Assisted in integration of new product line into existing foreign exchange lineup

URL: http://www.igmarkets.com/fx

DRUM CORPS INTERNATIONAL - Addison, Illinois June 2002 – June 2008

The unprecedented world leader in marching music; Live events through the summer draw audiences of 20,000 rabid fans

WEB CONTENT MANAGER

Created original content, including news and feature stories, audio files, video files and photographs for a music-oriented web site that drew up to 40,000 unique visitors, many in the 16-22 age bracket, each day

Met up to 25 strict deadlines (each deadline consisting of news stories, pictures and html pages) per day during summer peak season

Scouted, cultivated and developed successful writers unique to the target audience

Worked closely with an outside development team to redesign and relaunch web site

Worked closely with non-profit board of directors and young members of corps to ensure the site’s effectiveness

Developed successful e-commerce segment of site aimed at target market

Wrote and coordinated all content for a quarterly magazine

Developed and implemented a company-wide proofreading stylebook

URL: http://www.dci.org

TRIBUNE MEDIA SERVICES - Chicago, Illinois February 1996 - June 2002

The syndication division of the mighty Chicago Tribune; Division paved the technological way for the rest of the Tribune school of companies

INTERNET PRODUCER

Managed a team of artists, technicians and content producers in developing comprehensive web site modules for syndication to newspapers, broadcast stations, search portals and other Internet outlets

Helped identify opportunities to generate revenue through the syndication of electronic content to customers in the Internet, wireless and broadband arenas

Spearheaded the integration of Los Angeles Times online content into TMS product line

Became familiar with the latest web-building technologies, wrote and edited content, developed navigation and architecture, built pages, tested browser capabilities and launched sites on deadline

Managed ongoing site updates, by working with freelance editorial and design talent

ANCILLARY PROFESSIONAL EXPERIENCE:

NORTH PARK UNIVERSITY - Chicago, Illinois August 2000 - June 2006

JOURNALISM INSTRUCTOR

Taught basic journalism as well as advanced journalism to college-age students

Utilized advanced web technologies to enhance curriculum

Advised campus newspaper

Served as conduit between school administration and newspaper staff

FREELANCE WRITER 1994 - present

Wrote and researched articles on various topics, from lithium ion batteries to movie reviews to employment to music to dry cleaning for various publications, including: Underwriters Laboratories, EXL Services, Chicago Tribune Content Agency, Various Patch publications, Salon.com, Los Angeles Times, Tribune Media Services, Joliet Herald-News, Modern Dry Cleaner

EDUCATION

MS Journalism, Northwestern University, Evanston, IL

BA English, North Park University, Chicago, IL

Contact this candidate