Craig C. Ladyman

**** *. ****** ***** **. ● Rockford, MI. 49341

C: 616-***-**** E-mail: adu9dd@r.postjobfree.com

Education

Western Michigan University

Kalamazoo, MI 49008

● Major: Management

● Degree: M.B.A

● Graduate Assistant, Haworth College of Business Management Department

Western Michigan University

Kalamazoo, MI 49008

● Major: Food Marketing

● Degree: B.B.A.

● Student Athlete for 5 seasons: Division 1 Football

Professional Experience

Network Fire and Security Mar-2022 to Sept 2022

Nurse Call Consultant

● Developed and executed a strategy to grow Nurse Call project business in MI, IN, OH, KY

● Used Construct Connected and Linked In to search for project leads

● Trained to read full scale architectural drawings to layout and design Nurse Call systems

● Worked with national product managers for Nurse Call, Wander Management, and Infant Security systems

● Conducted facility assessments and customer presentations

● Sold $60K Nurse Call upgrade with mobile devices and server.

Pratt Industries May-2018 to Feb-2022

Sales Representative (Corrugated Packaging and Displays)

● Grew my book of business from $0 to $ 1.5 million in 3 years.

● Developed and executed strategy to maintain and grow business in current accounts

● Continuously prospected new business and networking opportunities through innovative means

● Worked with a design team to come up with problem solving solutions for customers

● Experience selling into the C Suite with large prospects

ARJO W. MICH and N. IND Territory Sept-2010 to Feb-2017

Account Executive (Patient Handling Devices)

● Sold $1,107,622 in 2016 and ranked 30 out of 64 Account Executives

● Sold $1,556,087 in 2015 and ranked 8 out of 48 Account Executives

● Sold $1,154,390 in 2014 and ranked 27 out of 56 Account Executives

● Sold $2,229,066 in 2013 and ranked 6 out of 53 Account Executives

● Sold $1,229,969 in 2012 and ranked 10 out of 47 Account Executives

● Sold $1,174,227 in 2011and ranked 25 out of 53 Account Executives

● Sold $501,124 in 2010 and ranked 48 out of 51 Account Executives

● Presidents Clubs: 2012 (110%); 2013 (134% to plan); 2015 (117% to plan)

● Collaborated with Insurance agents, Clinical Consultants & C-Executives to reduce patient handling injures.

● Conducted over 55 facility assessments for Safe Patient Handling and Early Mobility initiatives.

● Worked Spectrum Health C-Suite for 6 years, Achieved Preferred PHD Vendor status in 2014.

● Closed on a $2.1 million-dollar deal with Spectrum Health for Clinical Consulting program.

● Developed relationship and strategy skills sets in both the C-Suite and Boardroom spaces.

● Conducted over 150 ceiling lift assessments during my career.

SurgiCare LLC, 5 State Territory(MI,IN,IL,OH,WI) Sept-2009 to Sept-2010

Co-Founder/Distributor Manager

● Sold $275,000 in breast- tumor ablation device (SonoCare) in 11 months.

● Trained 15 distributor reps.

STERIS Corporation W. Michigan Territory Dec-2006 to Sept-2009

Account Manager/ Associate Account Manager

● Sold $2,308,059 in 2009 and was 106.9% to plan (Associate Account Manager)

● March 08 to September 09 transferred outstanding projects totaling $2,500,000 to three different reps.

● Sold $1,875,324 in 2008 and ranked 43 out of 70 (Account Manager)

● Sold $1,109,981 in 2007 and ranked 70 out of 73 (Account Manager)

● Closed the first sale of a fiber optic integrated operating room in the territory.

● Responsible for sales in Surgical Tables, Accessories, Stretchers, Lights, EMS Booms, OR Integration

● Manage relationships in multiple hospital departments (OR, Endo, NICU, ICU, PACU, Radiology)

● Manage accounts with GPO agreements

● Present project designs and concepts to Hospital Administration, Architects, Construction Contractors

● Cold call customers to develop relationships and uncover project opportunities

● Provide coaching and guidance to Territory Accessory Specialist

● Review business forecast and strategy weekly with Regional Manager and Project Design Manager

Lab Corp, Central Region Mar-05 to Dec-06

Field Product Manager

● Increased sales by $512,711 through August 2006 YTD Growth (4 out of 9)

● Increased expected billed revenue by $525,000 in 2005 (5 out of 10)

● Promoted to Field Product Manager April 2005

● Responsible for Urology and GI product line for Upper Central Region (8 States)

● Presented economic models to Urology and GI offices

● Provided coaching and guidance to five Sales Representatives

● Conducted conference calls with reps for monthly forecast

● Developed an in-service binder and Urology pitch book for the national sales force

Ortheon Medical, Midwest Region Dec-04 to Mar-05

Regional Sales Manager

● Start-up medical device company with a management opportunity. Funding was pulled by investors and layoffs followed.

● Managed distributor relationships and helped support sales through employee training

● Compiled national list of Hand fellowship programs for target marketing project

● Implemented selling strategy for new Arthroscopic Suture Cutter

● Coordinated cadaver tissue and porcine tendon labs to train surgeons

DePuy/Mitek, (MI,MA,VT,IN, IL) Nov-99 to Dec-04

Sales Representative Midwest Division (3/31/03- 12-3-04)

● Account responsibility for hospitals in Chicago and Northern Suburbs

● Grew territory from -21.4% (113 of 119) to +21.4% (35 of 141)

● Trained and mentor new sales representatives in Midwest and Chicago areas

● Utilized surgical training technology to grow business

● Manage Sales Associate activities in targeted accounts

● Sales Awards: M-Club, 150k Commission Clubs

● Developed strong relationships with surgeons, operating room staff, and hospital administrators

Sales Representative Northeast Division (8/1/00- 3-30-03)

● Finished 3rd out of 113 with sales growth of 58% in 2002

● Northeast Division Recognition Award 2002

● Finished in the top five out of 102 with 45% sales growth in 2000

● Member of Northeast “Division of the Year Award” in 2000

● Coordinated cadaver labs for orthopedic residents and attending surgeons at U-Mass Medical School

● Train and mentor new sales representatives in Northeast Division

● Sales Awards: Glamour Prize 2002, Ring and Watch, M-Club, 50k and 100k Commission Clubs

Territory Assistant Great Lakes Division (11/30/99 – 7/31/00)

● Account responsibility for hospitals in West Michigan territory

● First to be promoted to sale representative from training class (9 months)

● Member of Great Lakes “Division of the Year Award” in 1999

● Supported Orthopedic Learning Center labs in Chicago

● Presented products and services to OR staff and surgeons through in-services and intra-operative support

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