Cindy Lagorin

559-***-****; adu97w@r.postjobfree.com

Summary of Qualifications

Sales and business development executive with a record of 18 years success driving sales and increasing profitable revenue with market leaders in multiple industries. Successful at championing new strategies, tried, true, proven sales methodology and driving adoption of new technologies to drive product distribution. Recognized for building and consistently exceeding aggressive goals for revenue and market share growth. Participated in record setting goals with global market leaders, well established mid-market companies and progressive start-ups. Specialization: Start up, entrepreneurial spirit, change agent. Building high performance sales teams utilizing kaizen culture for continuous improvement/collective talent strategy.

Specialties:

Sales/Business Development/Team Building Contract Negotiation Presentations/Speaking Engagements Sales/Marketing Business Development Plan Strategic Partnerships Customer Relationship Management Relationship Development Process Amiable Analytical Salesforce Reporting/Effectiveness Analytical Analysis & Reporting Revenue Generation Community Outreach/Education Medical Devices/Capital Medical Equipment Behavioral Health/EAP New Business Development Team Leadership/Coaching/Mentoring Zoom Presentations National Conventions: IQPC Organizational Branding, Lead Generation Virtual Marketing Convention Planning/Execution Socratic Selling Methodology Consultative Selling Executive Presentation Skills Product Demonstrations Lunch & Learns/Inservice Sales Management/Miller Heiman PPO, HMO, ACO, IPA, EPO, POS CON hospitals/FQHCS Telehealth/Telemedicine/CISDs Miller Heiman Strategic Selling GPO/Value Based Care Critical Incident Stress Debriefings IDN-Integrated Delivery Network Best in KLAS Sales Management/MBO/OKR PROFESSIONAL SALES EXPERIENCE

Payroll People 2021 – Present

Strategic HCM Consultant – Fresno CA

Consultant offering a powerful, cutting edge HCM platform (HR and payroll technology) “From Hire to Retire”

Form strategic relationships with Benefit Brokers, Financial Services Providers and other strategic partners Consultative sales approach: one data set, analytic tools, actionable insights, how to better understand, manage, maximize your workforce. Make better decisions, streamline functions, become a strategic contributor.

Presentations, demonstrations, customer relationship management, trade shows/convention planning and execution

Capterra Short List – G2 Leader iSolved platform – Summer 2022, Microsoft Azure hosted, 5 million users Brookdale 2019 – 2020 (COVID displaced)

Sales and Marketing Manager – Greenwood Village CO

IL, AL, MC, Home Health, Hospice, Skilled Nursing, Rehabilitation, LTC, CCRC, multiple levels of care

Relationship Builder, Patient Advocate, Physician Liaison, guiding families, patients, residents through process

Increased ADC: 40-75% within the first six months; Created Centennial Post 2020

Provided number of referrals / admits needed to meet/exceed facility census and revenue goals

Managed key supportive “A” sales team; Managed: 4

Strategic partnerships, create awareness, quality program improvement, profitability and operating-cost reduction Summit Behavioral Health Care 2018-2019 (State of CA shut down detox program) Director of Business and Strategy Development – Sacramento CA; Managed: 4

Managed Sales Team; Coordinate all business development, marketing/admissions, supervision of event planning

Create new strategies, creative approaches for growing reputation among professional referrals

#2 in revenue out of 15 states in first 2 months; Managed Sales Team: Community Liaisons/BDRs; speaking engagements; attended monthly Spotlight functions/meetings.

Maintain business development referral/admission records, statistics, business development reports and materials

Highly visible position: Chamber of Commerce, civic/professional functions

SalesForce Reporting and effectiveness, meeting and exceeding weekly KPI, performance metrics

Primary sources: KP, VA, managed care clients, business, industry, EAPs, Union, Large Employer Groups

Provided number of referrals / admits needed to meet/exceed facility census and revenue goals

Detox, Res treatment, PHP, IOP, support groups, Community Outreach/Education, Inservices, L&L

Provided number of referrals / admits needed to meet/exceed facility census and revenue goals Knowledge of Medicaid, Medicare, Tricare, Commercial Insurance: in and out of network.

Highest percentage (15 states) program completion, retention rates; attention to detail Dycora Transitional Health and Living 2018-2018 (Receivership/Insolvent) Transition Manager-Post Acute Care – Fresno CA

Generated business for 9 care centers; First Choice-Provider of Choice in the market

Assigned to Saint Agnes Medical Center: 14 hospital case managers, discharge planners, Dir of Case Mgmt

5 Star Rating across all quality measures: regulations, clinical outcomes, staffing levels – medicare.gov site

Exclusive member of the Par 5 Leadership Team in the reduction in ERRs and ADEs; CHNA concerted effort EnsoCare Referral System

Primary sources: SAMC, PCPs, hospitals, physician practices (individual/group practices), geriatrics, neurologists Avante Behavioral Health/Avante Health 2013-2016

Sales and Strategy Director – Fresno CA

Created Strategic Partnerships with WPO, Health Net, TrainingFolks to existing EAP Program offerings

Call points: Large Employer Groups, municipalities, specialized in the self-insured clientele

Grew from Regional footprint to a national footprint; Programs/Services: MH/BH/SA/CD

Increased revenue by 32% by driving utilization

Presentations, Open Enrollment: HR/Benefit personnel, leadership and staff meetings, whole body employee population

Clients: Fresno City, Fresno County, Kings County, FUSD, CUSD, American and Hall Ambulance

96% provider and membership satisfaction survey rating La Green Group Vice President of Sales 2009 – Present CSO organization: contracted sales, Chief Strategist providing clinical and support options, tried/true/proven sales methodology, creating call-to-action marketing collateral, strategic sales, marketing, business plans promoting strategic partnerships, alliances, channel partners for lead and revenue generation and census growth: AiTmed (telehealth, e-health start up), University of Phoenix, Brookdale Senior Living, Treatment Management Company, CV Treatment Center, Summit Behavioral Health, Avante Behavioral Healthcare, Chamberlain University Ledford Medical (Distributor: Philips Healthcare) 2007-2009 (Company went out of business) Account Manager – Fresno CA; Managed: 14-16

Sold full-line multimodality capital medical equipment: CT, MRI, C-arms, PET/CT, SPECT, Gen X-ray

Call points: Large hospitals, imaging centers, surgery centers, physician (individual/group practices)

$3.5 mm territory; increased revenue by 56%; increased customer base by 35 new accounts

GPO, IDNs, Customer: Interventional Cardiologists, Interventional Radiologists, Sr. Techs, nurses, Sr. Contracts Administrator, CEO, CFO, VP of Finance, CPU, Director of Materials Management, ER

Ranked #4 in sales volume – Western Zone

Lemoore Naval Air Station customer, Lemoore Naval Hospital-Dept of Defense Philips HC sales process De Anza College and Bismarck College 2004-2007

Cook Medical Inc 2003-2004

Regional District Manager – Diagnostic and Interventional Products Division – Fresno CA

Awarded #2 - National Sales Force out of 100; Achieved 95% territory growth, Achieved 125% of quota

Call points: Large hospitals, imaging centers, surgery centers, physician (individual/group practices)

256.7% territory growth – Focus Product: Gunther Tulip Vena Cava Filter; Generated $1.72 mm in total revenues

GPO, IDNs, Customer: Interventional Cardiologists, Interventional Radiologists, Sr. Techs, nurses, Sr. Contracts Administrator, CEO, CFO, VP of Finance, CPU, Director of Materials Management, ER Frontline Group 1997-2003 (Company went out of business) Interactive Measurement Technologies Corporation 1997-1999 (merged with Frontline Group) Regional Director of Sales and Marketing, Major Accounts Division, Strategy Development– Pleasanton CA

InterACT: P&L lead role and investor (InterACT start up) as well as merger with Frontline Group

National corporate consulting, training and development provider, performance improvement and measurement and evaluation to C-level executives of the F500; One of four investors (Interactive Measurement Tech Corp) Clients: BofA, Oracle, Allied Signal, Bechtel Corporation, National Semiconductor, Cisco Systems, Illinois Power/Illinova University, Quantum, San Jose State University, UOP, ASTD, KP, PeopleSoft, Xilinx, ChevronTexaco, Komag, HMT, E&Y, LSI Logic. Managed: 6

Ranked in the top 10% of the Business Consultants; Achieved 123% of quota; grew company from $12,000 in private funds to $1.4 mm in its first year; built a high performance sales team across the nation. Grew BofA from $100k pilot project to a $1.1 mm first year; $3 mm over a 3 year contract

Planning, execution, logistics major conferences/booth: IQPC, ROI, ASTD, Performance Resources Organization (PRO)

National conferences: Phoenix, San Francisco, Chicago, Dallas; speaking circuit for IQPC

Guy Kawasaki – Garage.com accepted my sales, marketing, business plan into “heaven” for review and perusal with VP Corporate Angels

University of Phoenix 1995-1997

University Representative – Fresno CA

Played P&L lead role to start up Fresno and Bakersfield UOP campuses: onground and online campuses

Established area marketing efforts, created an effective business and strategic development plan

Set up student services for the nation’s leading institution in adult education; Managed: 8-10

Developed marketing campaign that focused on product differentiation that generated more than $7.6 mm in revenue

Presented “University without Walls” concept in major hotels to speak to the masses EDUCATION

MA – Master of Arts in Organizational Management: University of Phoenix; Strategic Management of Research and Development; Strategic Planning; New Ventures Cost Management: High growth stages, internal tech ventures BS – Bachelor of Science in Business Education: Minot State University Bismarck Junior College: Nursing courses, CNA; AS - Associates of Medical Secretarial Science: Minot State University HIPAA Compliance – Cook Medical Inc; Cath Lab – Interventional Suite Protocols – Cook Medical Inc COMMUNITY OUTREACH/COMMUNITY EDUCATION/INVOLVEMENT Board of Directors CentralCal SHRM – Community Relations Director, Board of Directors Fresno Kiwanis chapter Fresno City and County Chamber of Commerce – Ambassador’s Club, Hispanic Chamber of Commerce Vice-Chairman: Fresno American Heart Walk: raised $150,000 for the Fresno community Computer / Software Programs:

Feedley.com Buffer.com InRoute application Dropbox, MailChimp, Whova Events Microsoft Word Microsoft Excel Microsoft PowerPoint ScannerPro, Zendesk Sell Access, Outlook Oracle Database System NetSuite, Zoho CRM Meetup, Whats App Siebel Systems Lotus Notes EnsoCare Referral System 8x8 meet, Webex BIZTRACKER Salesforce.com ACT! Contact Management Database Life Scan, Google Maps Sharepoint Plexis, Zoom SIMS: Sales Info Management Linkedin Tableau SOLAAR System Concur, Hubspot Skype, GoToMeeting Ambassador of the Fresno Chamber of Commerce; Ran for Ambassador of the Year American Cancer Society: Certificate of Appreciation for notable service in the crusade to conquer cancer in Fresno Socratic Selling Program Methodology, Professional Sales Skills, Sales Training, Achieve Global, Atlanta Georgia Professional Sales Training: Communispond, San Francisco: Executive Presentation Skills and Philips Healthcare: CustomerCare Team (CCT) Sales Integration training; Foster City CCAHU – Fresno CA; ASSE American Society of Safety Engineers, KAHU – Bakersfield CA, TVHRA – Pleasanton CA SHRM – Pleasanton CA, Fresno CA, FICA – Fresno Industrial Claims Association Speaking circuit – IQPC – International Quality and Productivity Center: Chicago, San Francisco, Phoenix, Dallas ROI Network, PRO – Performance Resources Organization

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