Graphic Designer Art Director
Resume:
ROBERT BORCHARDT
SENIOR GRAPHIC DESIGNER
PROFILE
Graphic design manager with a solid
background in the design process,
from conceptualization to delivery for
Fortune 200 firms, multinational firms,
local and regional organizations, B2B,
B2C, manufacturing, engineering,
and technical products and services.
Recognized for creating target visuals
that are client focused to capture
impactful communication and captivate
audiences; competent in print and
digital media, supporting branding,
marketing communications, customer
and product information, e-commerce,
retail, and UX for digital platforms.
AREAS OF EXPERTISE
• Graphic Design
• Digital Marketing
• Concept Development
• Project Management
• Branding
• Budget Administration
• Quality Control
• Media Platforms
• Marketing Collateral
• Communication & Collaboration
• Problem Solving
• Photography
• Digital Asset Management (DAM)
• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click
EDUCATION
B.F.A., Communication Design
Milwaukee Institute of Art & Design
Certificate, Digital Marketing
University of Wisconsin-Madison
TECHNICAL EXPERTISE
• InDesign
• Illustrator
• Photoshop
• Acrobat
• MS Office
• Mac OS
• WordPress
• Digital and Social Media Tools
PROFESSIONAL EXPERIENCE
Senior Graphic Designer 2022 to present
American Society of Quality, Milwaukee, WI
• Develops, monitors, and assures creative service production schedules for all in-house assigned projects, including specifications/instructions, traffic flow, and delivery.
• Conceptualizes, designs and produces print and digital marketing materials across all medium, including but not limited to: brochures, periodicals, advertising, direct mail, newsletters, catalogs, graphics, collateral and other promotional materials.
• Leads administration of the organization’s Digital Asset Management system, including strategic utilization, maintenance and continuous improvement of the platform and access to electronic files, including reprints, repurposing, archiving, and materials for the web.
Senior Art Director 2018 to 2021
NuVision Marketing, Milwaukee, WI
Successfully managed and coordinated graphic design projects from concept through completion of large murals, architectural interior/exterior spaces, promotional materials, sales collateral, and marketing presentations. Collaborated with clients to create a vision, conceive designs, and consistently meet deadlines and requirements.
• Experience creating specifications for large-scale printing to wrap physical objects/vehicles and interior/exterior spaces
• Reviewing junior designer drafts to ensure quality
• Ensuring brand consistency throughout various marketing projects Senior Graphic Designer 2000 to 2018
Johnson Controls, Milwaukee, WI
Directed all design services for a global manufacturing company. Create and produce print and digital designs for use in branding, sales, marketing, trade shows, events, product literature, and international communication.
• Implemented and directed Brand Development for over 80 U.S. and Global brands and assisted Creative Director in ensuring Global Brand Standards and quality control, helped drive U.S. sales by designing new global brands
• Delivered consistent, high-quality, and impactful content within time and budget constraints
• Supported digital marketing initiatives that support corporate identity for social media, email campaigns, paid advertising, and website assets
• Developed 300+ graphic design projects (brochures, logos, info-graphics, advertisements) that have increased client transactions by an average of 30%
• Created and formatted Adobe InDesign templates for recurring projects and established automated systems to support the sales force, logistics and trade show inventory for increased efficiency and accuracy of information
• Developed trade show and local ad content to ensure brand integrity while lowering costs through a DAM system
***********@*****.***
linkedin portfolio
Milwaukee, WI
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