Bradley Scott (He/Him)

**** *’Farrell St

San Francisco, CA 94115

502-***-****

Experience

Levi Strauss & Co.

** *** * ***

oVisual Merchandising Manager, Wholesale Brand Experience

oOct 2018 - Dec 2021 · 3 yrs 3 mos

oSan Francisco, California, United States

The Visual Merchandising Manager, Wholesale Brand Experience is accountable for translating the brand positioning, seasonal creative concept and product vision in the store to create a consumer journey that engages, drives conversion and improves long term loyalty. This position encompasses all US wholesale outlets for 3 brands.

*Achieve monthly visual merchandising directives for top accounts in wholesale channel with seasonal product storytelling, product presentation, visual techniques, mannequin styling, and flex strategies

*Lead development of On-floor guides and Merchandising Directives as the expert in our virtual merchandising tool for communications and special projects

*Understand and communicate the Levi's brand aesthetic, creative direction, and visual merchandising standards in a variety of tools

*Develop relationships with Account Brand Experience Manager team, product merchants and planning team to improve visual merchandising strategies based around priorities, seasonal brand initiatives, and store capacity/fixture-fill

*Follow and manage the go-to-market process from initiation to execution, from seasonal product launch to mock store setups, production of store direction, and follow up with field execution

*Work cross-functionally: maintain partnerships with Store Design, Operations, Merchandising, Planning and Allocations, Marketing, and Graphic Design

*Manage the Account Brand Experience Manager budget on a quarterly basis

*Update distro-list and maintenance for hardware and collateral

*Proficient with InDesign, Photoshop, IWD

*Build concept boards, photo briefs, and design across channels to visualize concept

*Present creative in various settings

The Visual Merchandising Manager, Wholesale Brand Experience is accountable for translating the brand positioning, seasonal creative concept and product vision in the store to create a consumer journey that engages, drives conversion and improves long term loyalty. This position encompasses all US wholesale outlets for 3 brands. *Achieve monthly visual merchandising directives for top accounts in wholesale channel with seasonal product storytelling, product presentation, visual techniques, mannequin styling, and flex strategies *Lead development of On-floor guides and Merchandising Directives as the expert in our virtual merchandising tool for communications and special projects *Understand and communicate the Levi's brand aesthetic, creative direction, and visual merchandising standards in a variety of tools *Develop relationships with Account Brand Experience Manager team, product merchants and planning team to improve visual merchandising strategies based around priorities, seasonal brand initiatives, and store capacity/fixture-fill *Follow and manage the go-to-market process from initiation to execution, from seasonal product launch to mock store setups, production of store direction, and follow up with field execution *Work cross-functionally: maintain partnerships with Store Design, Operations, Merchandising, Planning and Allocations, Marketing, and Graphic Design *Manage the Account Brand Experience Manager budget on a quarterly basis *Update distro-list and maintenance for hardware and collateral *Proficient with InDesign, Photoshop, IWD *Build concept boards, photo briefs, and design across channels to visualize concept *Present creative in various settings *Build concept boards, photo briefs, and design across channels to visualize concept *Present creative in various settings

oDistrict Manager Pacific Northwest & Central US

oOct 2014 - Oct 2018 · 4 yrs 1 mo

oSeattle, WA

Increase market share by promoting and protecting our brand strategies. Negotiate with internal and external account partners at the corporate, regional, district and store levels to achieve profitable growth through product assortment, retail presentation/promotions, and product training. Coach, lead, and motivate 9 territory retail Merchandise Coordinators covering six states. Developed quarterly and annual District Team’s budgets

oMerchandise Coordinator

oApr 2010 - Oct 2014 · 4 yrs 7 mos

Surpassed LS&Co unit sale’s goal consistently year over year in a market that was underperforming prior to 2010. Recognized corporately as a role model for the elevation of the consumer shopping experience through impactful visual merchandising that creates a results driven environment. Implemented inspirational and entertaining seminars to educate and train store staff about LS&Co. products to answer the needs of their consumers at Macy’s, Dillard’s, JCP, & Kohl’s. On-going protection of the LS&Co iconic brand trademarks and heritage. Leverage partnerships with retail District staff to influence product assortment to drive sales increases. Responsible for multi state T&E management. Built preeminent relationships with retailers as the Levi’s & Dockers brand ambassador by creating exciting sales driven environment

oDillard’s

oSales Manager

oNov 2004 - Mar 2010 · 5 yrs 5 mos

Drive positive sales growth while meeting KPI goals such as Sales Per Hour, Units Per Transaction, and Processing New Credit Applications. Led all hiring, recruiting, promotion, and retention strategies of 100 associates for a $13 million a year Men's Dept. Executed all in-store merchandise strategies, including: allocation, sell-down and merchandise turn, and all floor-set updates. Daily store operations and customer service including, but not limited to, opening and closing, sales reconciliation, payroll, mark downs, and pricing.

Education

University of Kentucky

Interior Design

Northern Kentucky University

Boyd Co. Senior High

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