SMRIDHI AHLUWALIA

Seattle, Washington +1-425-***-**** adu6mh@r.postjobfree.com smridhiahluwalia.com LinkedIn PROFILE SUMMARY

A compelling and self-motivated storyteller with more than four years of professional experience as a content strategist

Passionate about developing strong customer–brand relationships through communication management, social and digital media marketing, content writing, and campaigning creation

A Graduate in English Literature, Digital Media, and Communications SKILLS

Content Management: Content Strategy, Storytelling, Scenario Planning, Branding, Social Media Management, Thought Leadership, Video Production, Ideation & Implementation, Strategic Advertising, Market Planning and Analysis, Campaign Creation, Media Writing, Editing, Decision Science, UX Strategies, Strategic Planning Soft Skills: Clear Communication, Conflict Resolution, Time Management, Leadership, Responsibility, Decisiveness, Creative Thinking, Teamwork, Diligence Software: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Canva, Zoom, Google Meet, Premiere Pro, Sprinklr, Miro, Mailchimp, Tableau EDUCATION

University of Washington, Seattle, Washington Sept 2021 – Present Master of Communication in Digital Media (STEM)

Indira Gandhi National Open University, Delhi, India July 2018 – Oct 2020 Master of English Literature

University of Delhi, Delhi, India July 2015 - June 2018 Bachelor of English Literature

EXPERIENCE

Department of Communication, University of Washington (Seattle, U.S.A.) November 2021 – Present Content Strategist and Alumni Relations

Orchestrate between multiple content resources – newsletters, blogs, social media posts, and emails, to increase organic traffic, generate leads and create smooth communication channels using the art of storytelling

Design weekly newsletter for three sets of audiences and have maintained a minimum opening rate of 67% and at least 30% CTA recorded every week

Consolidate the social analysis and organic SEO performance reports on blogs and websites to identify more opportunities to optimize strategy and content

Strengthen Alumni relations to manage career opportunities for prospective and current students of the Department of Communications at UW

Develop a LinkedIn marketing plan to identify engagement opportunities and increase page visits and followers

Assist staff and faculty in the organization and management of department events

Customized social media marketing strategies for ILABS to educate its target audience and increase followers Aetna – CVS Health (Hartford, U.S.A.) June 2022 – September 2022 Content Marketing and Strategic Planning Intern

Assessed and analyzed Aetna’s social media platforms for 2022 (Q1 & Q2) to study behavioral differences within generations concerning health insurance

Conducted Aetna’s competitive analysis to highlight areas of improvement and study market trends

Researched engagement increment ideas to increase impressions and engagement rates in the upcoming quarters concerning social media pauses

Discovered ways to apply crisis communication strategies as a Thought Leader and reduce negative engagement on social media platforms

Analyzed previously conducted paid campaigns and provided recommendations for campaign creatives and tone to increase lead generation for a B2C audience Vantage Point Company (New Delhi, India) June 2020 – August 2021 Brand & Content Strategist

Mentored a team of 30 individuals as the content lead to foster constructive relations, brainstorming, and remodeling criticism channels

Audited client websites for optimization and increasing daily traffic through SEO-friendly content

Curated business intelligence reports to provide competitor analysis, content calendar, and predict the campaign success rate

Developed strategies and marketing decks for business moments such as product launches and marketing campaigns for virtual and in-person events

Led cross-functional graphic design project management and conceptualized tone and direction for new brands for effective marketing

Streamlined inbound marketing plans for clients based on goals, pain points, and budget using effective lead generation and nurture strategies based on user trends

Led weekly calls with internal and client teams, ranging from 5-20 people at a time, to coordinate project direction, and timelines, and measure progress

Trained 10 junior-level employees to understand brand positioning and customer retention First Fiddle Restaurants (New Delhi, India) July 2019 - June 2020 Content Strategist

Analyzed social media content, engagement, and effectiveness across all platforms for 20 prime restaurants owned by First Fiddle

Crafted campaigns directed towards footfall increment of the restaurants and increased it by 50%

Directed mood photoshoots for new menus and products

Curated brand strategies and guidelines to create a loyal customer base and developed promotional strategies to serve the pre-launch, launch, and post-launch phase

Developed strategic approaches for clients looking to optimize their digital footprints and enhance traditional assets

Navigated social listening and consumer data tools for the development of client strategy and content performance

Collaborated with internal counterparts, clients, and integrated agency teams to plan, execute, and measure marketing programs across paid, owned, and earned social channels.

Square Fork (New Delhi, India) Feb 2019 - June 2019 Social & Digital Media Writer

Facilitated social media marketing strategies for 20+ cafes and fine-dining restaurants across India

Wrote press releases (published in Times of India, What’s Hot, and HT City) to highlight events organized by the organized

Curated topical campaigns and monthly calendars for social media activation and follower retention

Developed and executed online and offline event ideas to increase footfall in restaurants Archies (New Delhi, India) Aug 2018 - Dec 2018

Content Writer

Shaped key emails, ads, web copy, and inbound content for the website of Archies, one of the biggest gifting companies in India

Curated product descriptions and audited the website content for optimization opportunities that would drive more relevant traffic

Developed topical campaigns to utilize the momentum and assisted in the photoshoots for styling

Wrote time-sensitive blogs to increase engagement, drive sales and promote new products ACCOMPLISHMENTS & CERTIFICATES

Rhythmic Quills Hanuel Publications

Published two poems in Rhythmic Quills, an open-theme poetry anthology. January 2020 Mirakee Paper Publications

Published two poems in Mirakee – World’s largest anthology November 2021 Digital Content Writing Henry Harvin Education

Trained in 30+ content writing styles along with knowledge of using social media platforms for the purpose of advertising July 2018 – Aug 2018

Contact this candidate