PETER HUBBY

**** ***** **** *****, ******, NC ***13 919-***-**** adu6l2@r.postjobfree.com

EXECUTIVE PROFILE

Strategic Marketing Consultant, Digital Marketing Director & Business Development Manager with an omnichannel mindset and success in leading the marketing and business development strategy across multiple industries, steering high- growth marketing, advertising, and public relations campaigns with record-breaking results. A digital native, leveraging deep expertise in digital product management, marketing, advertising creative, P&L management, and digital strategy & execution to raise the brand profile and fuel exponential revenue growth. AREAS OF EXPERTISE

• Sales & Marketing Leadership

• Strategic Planning

• Digital Campaigns

• Digital & Print Advertising

• Public Relations Campaigns

• Market Research & Analysis

• B2B Development

• Consultative Sales

• Financial Analysis & Forecasting

• Industry Networking

• Executive Presentations

• Negotiation Skills

• Lead Generation

• Data Mining

• Product Branding

• Social Media Marketing

• SEO Optimization

• Cloud Computing

CAREER HISTORY

OPERATIONS MANAGER 2022 – Present

Michael’s – Durham, NC

• Spearhead all areas of operation for $4.5M store, driving sales growth of 20% over budget each week through effective leadership and management while overseeing personnel, inventory, merchandising, and cashiering

• Direct, train, and inspire a team of 27 best-in-class professionals to achieve unprecedented performance

• Champion customer service, attending to the needs of 200+ daily customers in a heavy volume environment

• Utilize emerging technology including Apple products, Android devices, RF guns, and POS systems

• Effectively merchandise the store to draw customers, upsell products, and regulate price changes MARKETING CONSULTANT 2020 – 2022

Peter Hubby Marketing – Durham, NC

• Launched and led all areas of a successful consultancy to meet the marketing needs across the client portfolio

• Guided client growth and development by devising and executing high-impact marketing campaigns and collateral

• Researched, wrote, edited, and published digital content on client websites to highlight the mission and performance

• Steered content delivery across media channels including print, radio, and television media on behalf of clients

• Cultivated long-term relationships with clients, achieving 70-80% client retention

• Delivered compelling digital presentations to new and existing clients

• Leveraged emerging technology and communication software systems to manage critical client projects BUSINESS DEVELOPMENT MANAGER 2019 – 2020

Oyo Rooms and Technology – Dallas, TX

• Successfully sold the company’s first hotel, generating $77K from a single transaction

• Interfaced with key leaders of franchised hotels to promote Oyo’s vision to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology to drive MM$ in sales

• Led B2B development, researching and identifying key hotel partners, acquiring 80 new hotel owners in <1 year

• Crafted a joint business plan in collaboration with franchise owners to produce lucrative partnerships

• Kept pace with key market trends and data including real estate developments across assigned territories PETER HUBBY – pg. 2

ADVERTISING SALES EXECUTIVE 2017 – 2019

J.S. Paluch Company, Inc. – Franklin Park, IL

• Dominated the advertising team, ranking as Top-Producing regional advertising sales exec for an $85M publisher

• Achieved “Platinum Club” ranking as a consistent top producer, surpassing annual sales goals by 10-15%

• Positioned the company for steep growth, converting 5-10 advertising partners from the competition

• Curated compelling advertising samples and sales books used by 30-50 account executives nationwide

• Trained 10-15 consultants and account executives on sales strategy, marketing concepts, and account maintenance

• Continuously earned company bonuses by implementing effective sales strategy and best practices

• Conducted data mining, lead generation, and cold-calling campaigns to target acquisitions

• Orchestrated client appointments and presentations to highlight the ROI with newly acquired clients BUSINESS DEVELOPMENT MANAGER/PROJECT MANAGER 2015 – 2017 Moving Minds, LLC. – Charlotte, NC

• Executed highly engaging global advertising content and campaigns across a growing client book of business

• Created and presented forward-facing, compelling digital presentations to potential nonprofit and education clients

• Fueled YOY revenue growth of 15-25%, forging ironclad relationships with B2B prospects by industry category

• Cultivated a client portfolio of 150+ nonprofit, education, and business clients and built relationships with prospects

• Devised and executed powerful advertising designs to amplify the brand and generate client growth

• Navigated media artwork and layout cycle changes, strategizing with internal graphics and art teams to produce visually stunning media that elevated the brand to new heights

• Stimulated new growth and diversified revenue by conveying the value of SMS text messaging and data tracking tools

• Steered the campaign strategy across markets, authoring slogans and other advertising content EXECUTIVE, MARKETING & SALES PROFESSIONAL 2012 – 2015 ShopperLocal – Charlotte, NC

• Partnered with 250+ key clients and internal teams to produce powerful print and digital campaigns

• Advised clients on marketing engagements including social media, TV, radio, and advertising channels

• Rose to the top as a consistent master closer, promoting the brand across the North and South Carolina territory EDUCATION

BACHELOR OF SCIENCE (BS): Hospitality Management

Johnson and Wales University – Providence, RI

Associate of Arts (AA): Digital Design

Art Institute of Pittsburgh – Online Division Dean’s Award AWARDS

Top Performer Bonus Award, Register Tape Network (2012–2015) Platinum Award - Top Performer, Register Tape Network (2013) Verizon Wireless Customer Service Award (NPR/VIP) (2010–2011) Customer Satisfaction Award, Council of Sales Leadership (2005) Exceptional Performance Award (increased sales volume by 30%) (2004) TECHNICAL SKILLS

MS Office Suite (Microsoft Word, Excel, PowerPoint, Outlook) Adobe Creative Suite Google Workspace Marketo Insight Salesforce/CRM Line 2 Canva Basecamp Orbis Mac & PC Proficient

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