Joey Badr

Address: Charlotte, NC Email: adu67a@r.postjobfree.com LinkedIn Profile

EDUCATION

University of Florida Gainesville, FL

M.A in Digital Strategy Aug 2021 – Dec 2022

GPA: 4.0

Lebanese American University Beirut, LB

B.A in Television and Film Aug 2016 – May 2019

GPA: 3.3

WORK EXPERIENCE

Webboxed Mar 2022 – January 2023

Social Media Strategist

Planned and executed digital strategies on Facebook, Instagram, TikTok, and LinkedIn, aligning with clients' business goals.

Overviewed designs and ensured they served the content and objectives.

Developed internal and external communication plans to guarantee the satisfaction of all ends.

Targeted quality audiences via google and social ads.

Gathered and analyzed data, and optimized paid campaigns accordingly.

Achieved productive results: increased Glama Diet Center's conversions by over 270% in 3 months and Techtrade Business Systems' by over 400% in 5 months.

Designhubz Dec 2021 – Dec 2022

Copywriter (Freelance)

Identified the latest trending topics to create relevant and compelling content.

Conducted keyword research to produce SEO-friendly copy for blog posts, websites, brochures, and social.

Coordinated with the design team to illustrate articles.

Increased Designhubz's blog page's traffic by over 950% with 73% new visitors. Architecture in a Box Apr 2021 – Nov 2021

Content Writer

Researched trending industry-related topics.

Wrote SEO-friendly blog posts for the company's website.

Performed audience analysis to create and schedule engaging content.

Designed and edited image and video content via Adobe Premiere Pro. The Wonderful Bureau

Social Media Specialist (Intern) Mar 2021 – May 2021

Created persuasive content across social platforms for numerous clients.

Communicated closely with clients for briefings, follow-ups, and feedback.

Conducted market research, identified the target audience, and set campaign strategies to widen audience reach and conversions.

Oversaw social metrics and analytics.

Identified the right keywords to write engaging captions in English, French, and Arabic languages. ITV Studios Jun 2019 – March 2020

Content Developer and Talent Profiler

Brainstormed, created, developed, designed, and pitched original entertainment reality shows for both offline and online streaming platforms.

Performed extensive research to support the mechanism and content of the creative work.

Successfully sold three entertainment reality shows to renowned platforms in the Gulf region (Come Dine with Me, The Desert, Boulevard Al Mawaheb).

Searched for and conducted interviews with amateur singers interested in competing in The Voice and The Voice Kids.

Built storylines based on the interviewees’ life events to shoot reports and introduce their backgrounds to audiences. CERTIFICATES

Advanced Google Analytics (2022) Google Ads Search (2022) Google Analytics Academy Google

Search Engine Optimization (2022) Inbound Sales (2022) HubSpot Academy HubSpot Academy

Email Marketing (2022) TikTok Creative Academy Certificate (2022) HubSpot Academy TikTok Ads Academy

LANGUAGES

English – Fluent

French - Fluent

Arabic - Fluent

SKILLS

Professional Skills

Research Digital Strategy Marketing Copywriting Meta Business Suite Google Ads Adobe Premiere Pro Microsoft Office Canva Asana

Personal Skills

Adaptable Highly Organized Fast learner Time management Solution-oriented Proactive Initiative-driven Collaborative

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