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Growth & Product Marketing Professional

Location:
Millbrae, CA
Posted:
February 07, 2023

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Resume:

NATASHA KHIMJI

* ***** ******* **. #**** San Francisco, CA 94107

+1-415-***-**** adu667@r.postjobfree.com

EXPERIENCE

REFRACTOR INC. dba. PRYSM, San Francisco, CA

Platform allowing communities to buy, own & trade digital assets together Growth Manager November 2021 – October 2022

Owned product launches across all marketing channels & coordinated with design, product & engineering to accomplish KPIs

Created detailed content plans & marketing calendars to align internal team & external stakeholders on marketing initiatives

Communicated core value propositions & differentiation in short & long-form content on social media, blog posts, audio & other communication formats

Developed deep relationships with partners such as web3 communities, NFT ecosystems & DAOs resulting in 5x growth in users

Prepared reports & presentations for partners & executed on all partnership logistics

Activated 150+ users though end-to-end white-glove onboarding process & managed customer support enquiries LEVELUP, London, UK

Platform connecting early career women with mentors using a streamlined matching approach Founder September 2020 – November 2021

Led team in roles spanning Product, Design, Engineering, Marketing, Operations, & Business Development

Collaborated cross-functionally with design, engineering & marketing teams to launch platform

Managed end-to-end recruiting process of team members

Leveraged user testing & user research to improve product design

Defined product strategy, including go-to-market plans, positioning & messaging

Built waitlist of 500+ mentors & mentees for beta product launch & initiated Slack community with 150+ active members COVALENT INC., Vancouver, BC

Building APIs that allow users to access blockchain data Product Marketing Intern June 2020 – September 2020

Wrote marketing strategies & plans to communicate features of the API product to customers

Produced blog posts & videos to explain applications of core blockchain & cryptocurrency concepts MODE BANKING, London, UK

Platform offering bitcoin accounts, e-commerce & payments services for individuals & businesses Product Marketing Intern July 2019 – November 2019

Built & managed product partnership relationships with financial technology companies & merchants

Performed on-going market & competitor analysis, marketing & community management activities EDUCATION

UNIVERSITY OF CALIFORNIA, BERKELEY, The College of Letters & Science, Berkeley, CA B.A. Political Economy & Certificate in Technology Entrepreneurship 2019 GENERAL ASSEMBLY, London, UK

Product Management Certificate 2020

GENERAL ASSEMBLY, London, UK

UX Design Certificate 2020

ADDITIONAL INFORMATION

Skills: Figma, JIRA, Adobe Creative Suite, HTML5, CSS, SQL, Python

Languages: English, French, Spanish, Gujarati, Hindi

Interests: Writing, travel photography, social entrepreneurship, hiking, badminton, website development



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