Antonio Reinaldo de Oliveira

adu63j@r.postjobfree.com

• Toronto, Postal Code M3H 0E2

• 647-***-****

• https://www.linkedin.com/in/antonio-reinaldo-de-oliveira-1b576222 • https://toni-oliv.myportfolio.com

Art Director / Graphic Designer / Illustrator

Creative and aesthetically inclined graphic designer with 10 years of success managing art and graphics of promotional products in fields of advertising and business aimed at building corporate identity, fostering brand awareness, and establishing multifaceted brand guidelines. Strong visual acuity coupled with the analytic ability to translate business goals and strategies into coordinated and compelling marketing messages. Steadfast leader and mentor with a credible history of the building and steering top-performing teams and streamlining internal operations. Instrumental in creating innovative marketing campaigns, guiding the creative process, and maintaining strong relations with clients through exceptional communication and interpersonal skills.

Graphic Design/Art Direction

Content Development & Management

Branding & Marketing Communications

Creative Problem Solving

Market Trends Analysis

Quality Assurance/Control

Creative Project Management

Continuous Business Improvement

Training & Development

Career Experience

Senior Art Director, Freelance OLIV SC - Toronto - ON - 2020 - current position

Performer at art direction. The prospect of the client by acquiring new business investments. Collaboration with suppliers/managers for deploying the latest technology aimed at developing new products. Maintenance of consistent collaboration with employees associated with the process to finalize and present the project to the client.

• Elevated brand awareness and increased billing results by delivering proactive support regarding the development of communication, marketing, and sales strategy.

• Boosted employees’ morale through quality guidance aimed at accomplishing desired targets.

• Over simple processes by partnering with new technology suppliers aimed at accomplishing projects within specified timelines and budgetary constraints.

Art Director, Volunteer - FCBB - Federation of Canadian-Brazilian Businesses - Toronto - ON – 2020 - 2021

Economic empowerment. Performer at art direction.

• Responsible for creating and developing new concepts of art direction and graphic design for new projects under development at FCBB.

Senior Art Director, Grow Dietary Supplements Black Skull - USA, Brazil - São Paulo – SP - 2015 - 2020

Developed diverse product lines, 500+ labels, being for the brand (Black skull) and customers. Accomplished maximum customer satisfaction by ensuring delivery of quality client service. Directed staff members aimed at achieving designated business targets. Managed overall departmental processes to streamline operations and achieve desired results while serving as creative director.

• Played a key role in improving the cost of the final product by establishing robust policies, identifying potential suppliers, and leveraging new technologies.

• Managed overall processes of projects with a keen focus on completing projects within restricted timelines and budgetary constraints.

• Maintained consistent collaboration with suppliers and managers for leveraging technologies with a keen focus on developing and producing new products.

Art Director, Memo Agency, São Paulo - SP - 2014

Identified requirements and provided windows design for Nike stores across Brazil. Played an anchored role in improving organizational productivity by delivering quality support regarding the development of communication, marketing, and sales strategy. Delivered quality guidance to employees aimed at accomplishing defined targets.

• Evaluated suppliers’ performance and identified new potential suppliers to ensure seamless availability of supplies and accomplish the project within specified timelines.

• Increased sales by developing and installing innovative/eye-catching store windows to represent the sports shoe market.

Creative Director, Welcome MKT, São Paulo – SP – 2012 to 2014

Performed exceptionally well and gained promotion from art director to creative director. Expanded client base by acquiring clients' investments in the agency. Collaborated with suppliers/managers for deploying the latest technology aimed at developing new products. Maintained consistent collaboration with employees associated with the process to finalize and presenting projects

to clients.

• Elevated brand awareness and increased billing results by delivering proactive support regarding the development of communication, marketing, and sales strategy.

• Boosted employees’ morale through quality guidance aimed at accomplishing desired targets.

• Streamlined processes by partnering with new technology suppliers aimed at accomplishing projects within specified timelines and budgetary constraints.

Operations Manager (Creative Director, Illustrator, Product Designer), RT Style, São Paulo - SP – 2011 to 2012

Managed overall processes of the organization, including creation, development, production, communication, sales, and administration. Presented the fashion market by developing eye-catching designs. Delivered quality support regarding the development and implementation of communication, marketing, and sales strategies aimed at accomplishing designated business targets. Developed and fostered productive alliances with suppliers aimed at developing and producing new/innovative products.

• Generated sales and strengthened market positioning for consecutive three years resulting in receiving a good purchase proposal.

• Played an integral role in improving the cost of the final product by establishing robust policies, identifying potential suppliers, and leveraging new technologies.

Additional experience as Art Direction for Forresults, ETICO – OGILVY / Alta Comunicazione, as Director of Art / Desktop Publishing, Illustrations for RT Style, as Art Director for Publicis Salles Norton / Communication Fam / The Group Communication.

Educational Background

Figma for UX Design – Linkedin (2022), Figma Working With Clients – Linkedin (2022),

Figma Essential Training: The basics – Linkedin (2022)

Google Ads Search Certification – Google (2022), Google Analytics Individual Qualification – Google (2022)

Expert Tips for Answering Common Interview Questions) – Linkedin (2021)

Design Thinking at Work (getAbstract Summary) – Linkedin (2020)

Professional Development: Fashion and Entrepreneurship Entrepreneurship Relationship Marketing Creative Marketing 11th International Week of Advertising Creation Macintosh introduction and operation course for the graphic area 12th International Week of Advertising Creation Advertising laboratory 17th and 18th International Week of Advertising Creation

Technical Proficiencies: Windows and OS system platforms, Adobe Suite Design software (Photoshop, In Design, Illustrator, Premiere, After Effects), and Microsoft Office Applications.

Web Development / Front-End (Figma), HTML e e-mail marketing. Knowledge of UI/UX principles.

Institutional and e-commerce website development.

Miami ad School - ( Certificate Art Direction Portfolio – Miami Ad School – ESPM – São Paulo – Brazil).

Graduation in Advertising and Marketing – ESPM, São Paulo – Brazil.

Languages: Native Portuguese, Intermediate Spanish, Professional English.

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