Senior Account Executive

Qualifications Profile

Results-driven, goal-oriented, and hands-on professional with extensive experience in sales and marketing management. Known as decisive and seasoned sales advisor, expert at optimizing operations, introducing products by delivering informative presentations, and closing sales while securing relationships for long-term business retention. Adept at implementing creative business solutions and coordinating team efforts to consistently provide key deliverables on time. Effective leader and communicator, with outstanding ability to secure transactions and build long-term relationships with key customers and partners to identify opportunities, maximize client base, and gain repeat business.

q Areas of Expertise

Advertising Communication Customer Retention Multi-media Campaigns

New Business Identification Television and Digital Projects Promotions Account Management

Cross-functional Leadership Marketing Ideas Excellent Customer Service Networking

Professional Experience

Succession TITLE, San Antonio, TX

Business Development Representative 2020–2021

Participate in weekly sales meeting, which include sales pipeline for targets and commitments

Create and execute a multi-faceted prospecting plan through calling, email, text and social media

Develops and evolves the strategy and relationship with realtor/lender and managed acquiring, growing

and retaining

Built a book of Business and retaining realtor and lender relationships

Enthusiastic, Loyal, Passionate, Hardworking, Team Player and I have my WHY

Cold calling using the Greatness Tracker 60-70 calls per day, 3-5 appointments per day

Strong organizational and Event planning skills, set up CE classes, picked up Earnest Money and Option checks

Communication, follow up, used CRM did drop offs, increased my book of business month after month

Lennar home builder, San Antonio, TX

New Home Sales Consultant 2019-2020

Working & communicating effectively with customers & team members

Provide excellent customer service to prospective buyers and other sales consultants

Maintain working knowledge of company house plans, options and community information

Prospecting marketing & promoting inventory, reaching out to realtors via phone, text, email and FB

Communicating effectively with customers and Team members throughout the sales, construction & warranty phases

Wrote and modified contracts when selling homes

Followed up with customers and realtors after our first connection then leading into a sale 9 times out of 10

management consultant GROUP, San Antonio, TX

Business Office Manager 2017-2019

Organize Office Operations and procedures

Point of contact for maintenance, mailing, shipping supplies, marketing, cold calling, errands and sales

Responsible for developing standards and promoting creative ways to enhance operational procedures

Design and implement filing systems

Implemented using our services, prepared operational reports and schedules to ensure efficiency

Increased billing and generated over $200K in the past two years

Established a historical reference for the office by outlining procedures for protection, retention

Organize Office Operations and procedures

Sinclair Broadcast Group, (WOAI NBC News Channel), San Antonio, TX

Senior Account Executive 2013–2017

Implemented and led initiatives to ensure attainment of sales and organizational success, maximize client retention, and drive year-over-year profits through maintaining continuous relationships

Served as a proactive lead generator in identifying new business

Efficiently handled the development and preparation of adverting presentations based on client’s need

Capitalized on industry expertise in managing and increasing share of some of the largest agencies

Collaboratively worked with clients in designing and optimizing media advertising, along with the Internal Department to conceptualize themes and draft advertising copy

Instituted a leadership position which was considered as one of the station’s top sales achievers

Showed exemplary performance by consistently exceeding revenue goals by over 20% while fostering and maintaining proactive relationship with key customers to boost business existing accounts and numbers of referrals

Earned recognition for attaining top 15 ranking out of 1,200 account executives and for receiving multiple top sales of the month awards

C.D. Clark & Co. Gold Buyers, Boerne, TX

Marketing Director 2013

Conceptualized marketing strategies for four markets, including El Paso, Houston, Austin, and San Antonio, along with corporate office in Boerne, Texas

Partnered with store managers in handling sales and special promotions while choosing and purchasing the best radio and television advertising campaigns

Demonstrated expertise in generating customer-focused sales and marketing plans for television and online marketing campaigns using demographic and geographic data, which led to the successful achievement of target goals and budget specifications

Kens 5 Television, San Antonio, TX

Account Executive 2008–2013

Conducted cold calling and acquired solid value-based meetings with business owners

Established online and television marketing initiatives to generate new business and augment market share with existing advertisers

Capitalized on extensive knowledge of media policies and standards in performing media research for clients

Led the development of non-traditional station revenue for the station projects and sponsorships

Received Winner’s Circle Honor and several Star Seller awards for surpassing new business and online sales goals

Gained commendation for increasing the year-over-year core billing by 20% and generating additional $400K for the station in 2013

AT&T, San Antonio, TX (1998–2008)

Service Sales Representative 2003–2008

Efficiently fulfilled multifaceted responsibilities, which included the effective solution generation for customer service issues related to billing, payments, and service

Determined and resolved complex problems to maintain high level of customer satisfaction

Applied excellent marketing skills in promoting and upselling new products and company services to existing customers

Surpassed established sales and customer satisfaction goals through capitalizing and understanding the gap between customer expectations and attributed to top performer

Customer Service Assistant Manager 2000–2003

Collaborated with clients in resolving service issues, while providing adjustments and conducting extensive research on customer accounts

Taking ownership of customers issues and following problems through to resolution

Education

Bachelor of Business Administration in Business Management,

Minor in Marketing, In Progress (Expected Completion Date: 2022)

University of the Incarnate Word San Antonio, TX

Professional Development

Company sponsored Sales and Customer Service Training

Mobile Marketing and Interactive Media Training

Ad Mall, Marshall Marketing Training & Certification Courses

Certified Digital Specialist, Television Bureau of Advertising

Affiliations

Former Member, The AT&T Pioneer’s Club and Women of AT&T

Member, San Antonio Hispanic Chamber of Commerce

Member, San Antonio Chamber of Commerce

Member, The Alliance for Women in Media

q Technical Skills

Microsoft Office Suite (Word, Excel, and PowerPoint) Scarborough Neilson Media One Domain

Adobe Illustrator Adobe Photoshop Ad Connections Interactive Media CRM Qualia

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