Katerina Alexakos

323-***-****

adu60x@r.postjobfree.com

EDUCATION

Emerson College

**** *****: Marketing Communications Management & Public Relations

Boston, MA BS in Public Speaking

1998 American University of Rome

Rome, Italy Concentration: International Marketing and Italian Linguistics

EXPERIENCE

2022 - PRESENT Clarke Valve - Technology Company that Manufactures Control Valves for Aerospace, Oil & Gas Industries

Quonset, RI Director of Marketing

• Support the overall direction and communications strategy for the Marketing Department including product marketing, messaging, and positioning

• Responsible for designing, implementing and monitoring effective marketing strategies for branding, lead generation, digital media, SEO/SEM, advertising, trade shows, events, internal and external communications

• Draft and distribute press releases, ads, white papers, case studies, email blasts, social media & website updates, articles, customer presentations, event materials, product brochures, and other collateral

• Manage and assist in the development of videos, graphics, and other visual communications

• Maintain and manage the company website and internal digital team

• Work directly with Clarke Valve sales, engineering, production and external parties such as vendors, customers, shareholders, board of directors and channel partners

• Manage external agencies, consultants and vendors

• Created an Employee Appreciation Program for the organization

2020 - 2021 Virgilio Builders - Commercial & Residential Construction Company

Narragansett, RI Marketing Consultant

· Branded company, logo creation, letterhead, business cards, outdoor signage

· Designed/created website, wrote all content

· Wrote press releases and distributed to the media

2019 - 2020 HYFN - Digital advertising agency specializing in social media ads, creative content optimization & technology

Playa Vista, CA Director of Marketing & Public Relations

· Develop and implement marketing strategy across digital, social, mobile, and events

· Design and develop marketing collateral, case studies, and sales enablement materials

· Build and grow strategic partnerships

· Establish thought leadership program

· Craft influencer strategy for clients

· Conduct/analyze market research on social media ad space, emerging tech & competitors

· Plan and coordinate agency sponsored events and speaking opportunities

· Work cross functionally to submit agency for accolades and industry awards

2017 - 2018 GT’s Kombucha - Largest Kombucha company in the US, CPG

Los Angeles, CA Director of Public Relations

· Develop, execute, measure and manage the PR Strategy, budget and department

· CPG brand communications strategy and new product launch campaign implementation

· Create and foster strategic partnerships/initiatives to drive brand recognition & media coverage

· Responsible for all media relations to support brand’s business priorities and goals

· Manage/coordinate all media relations for trade advertising and editorial opportunities

· Lead vision for amplification of media coverage and external coverage to establish and grow

consumer/external facing PR programs in all markets

· Establish and maintain relationships with important figures in media/influencer landscape and

ensure flawless execution of all consumer media related and influencer activity

· Build brand awareness through consumer facing activities and events

2014 - 2017 P&B Textiles - International Textiles Company

Manhattan, NY Director of Marketing & Public Relations

· Develop and implement comprehensive marketing plan, products launched on time & in budget

· Conceptualize and implement all social media campaigns on various platforms

· Manage/coordinate all media relations for advertising and editorial opportunities

· Client and vendor relations, contract negotiation

· Manage and maintain cross promotions and industry collaborations

· Website management, content creation

· Manage/execute all communications; customer e-blasts, company newsletters, press releases, etc.

· Manage all outside agencies in material development

2012-2014 Upper Valley - Prominent Upper West Side School

Manhattan, NY Director of Communications

· Contract Negotiations

· Conceptualize, create and implement policies and procedures

· Business Development efforts to actively enroll new students

· Manage and coordinate all print and digital advertising

· Manage and execute internal and external communications, operations and logistics

· Organize and manage special events, open houses and enrichment programs

2010-2012 think Protein Bars - Gluten-Free Protein Bar Company, CPG

Los Angeles, CA Public Relations Director

· Solely responsible for all internal and external public relations for the company

· CPG brand communications strategy & new product launch campaign implementation

· Develop and implement fully integrated big brand communication programs

· Press release creation/distribution to media outlets

· Tradeshow management /coordination and creation of display collateral

· Create marketing and PR collateral including press kit, email blasts, ads, event displays

· Content creation for websitewww.thinkproducts.com and social media engagement

· Sole project manager for VOCUS (Marketing Software Database), trained all employees

· Managed & coordinated all aspects of celebrity events and philanthropic efforts

· Coordinated/managed all radio, TV, magazine interviews and speaking engagements for CEO

· Co-produced/co-wrote web-based cooking series, lifestyle and product videos for YouTube

STRATEGIC

PARTNERSHIPS · W Hotels · LA Fashion Week · Toyota · NBC

· Fairmont Hotel · Whole Foods Market · Porsche · FOX

· Shell Gas · Starbucks · Isuzu · ABC

· BP Global · Farmer’s Insurance · LOHAS · Emmys

· Art Basel Miami · Ted Talks · Oscars · YPO

· Sundance Film Festival · lululemon · American Idol · MTV

· 7Hollywood Magazine · Dream Foundation · Taste Awards · LifetimeTV

· Born This Way Foundation · GoldenVoice · Coachella · C by GE · Eat Drink Vegan · Digiday · MGM Resorts · Macy’s · Facebook · Adweek · YouTube · Snapchat

CITIZENSHIP Dual Citizenship - United States and Greece

LANGUAGES · Italian - Intermediate

· Greek - Basic

· Spanish - Basic

INTERESTS · Acting · Traveling · Boogie boarding · Karaoke

· Fine Arts · Fundraising/Volunteering · Bowling · Cooking

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