JAMES V. PELLETTIERE

*** *** ******* – Newbury Park, CA 91320

805-***-****) – adu5ua@r.postjobfree.com

SUMMARY

Proven healthcare leader who drives results with direct reports and cross-functional teams through diverse skill set in US & Global Marketing, Sales, Market Research and Finance. Broad commercial experience spanning International, Strategic, Promotional and Account Management roles with 7 launches and four $1B blockbuster brands. In current role, I led the cross-functional pre-launch assessment, strategy and tactical plan for 3 biosimilars spanning 3 inflammation specialties. As the Nephrology Director, I guided the brand strategy and tactics to preserve >$1B of revenue while facing 2 entrants. As the Marketing Director for Amgen’s Intercontinental Region, I supported 7 affiliates and led the regional strategy of 2 brands (Vectibix & Neulasta); each attaining annual growth of 50%. During my Abbott Commercial Director role, I successfully led strategies for 11 brands throughout Latin America & Canada. As the interim Mexico Business Unit Manager, I directed the cardiovascular franchise with 100 sales representatives and 5 marketers responsible for 8 brands. I have augmented my work experience with training at 2 top-tier universities: University of Michigan (BBA) and the Kellogg School of Management (MBA).

PROFESSIONAL EXPERIENCES

AMGEN

Marketing Director – Avsola, ABP-654 (ustekinumab) and Riabni RA 2019 – Present

Direct commercial launch strategy and tactics for 3 Inflammation Biosimilars. With Avsola, I prepared and executed Amgen’s 1st biosimilar launch in the US inflammation market and achieved 20% biosimilar share

Led cross-functional Pre-Launch assessment, strategy and tactical plan for 3 biosimilars spanning 3 inflammation specialties: Gastroenterology, Rheumatology and Dermatology

Designed Avsola switch campaign for HCPs and patients to capitalize on 2 national payer wins to drive >66% clinic penetration with new Gastroenterology customer base

Initiated sales force training of the Medical Benefit process with an emphasis on pricing & reimbursement

Enhanced HCP financial discussions by transforming an SOP & introducing an innovative cost calculator

Partnered with sales and pricing leadership to develop a competitive contracting approach for Clinics, Hospitals and GPOs to propel Avsola annual account growth by 55%

Established Amgen’s first gastroenterology speaker bureau and promotional program

Marketing Director – Aranesp & Epogen for the Nephrology Business Unit 2016 – 2019

Led promotional strategy & tactics for ESA Franchise with $2B annual sales while facing 2 new entrants

Directed the strategic preparation and execution by optimizing targeting, messaging, training & contracting

Led the Aranesp launch and product training for 110 Amgen sales representatives and a remote sales team to increase the reach and frequency across 3 critical customer segments

Partnered with Key Account Managers to launch biosimilar educational campaign, innovative contracting & business review tools to secure $500M of Aranesp long-term revenue

Completed Amgen’s Management Development Program to assess & enhance key leadership capabilities

Marketing Director – Oncology for the Intercontinental Region 2013 – 2016

Senior Marketing Manager – Oncology for Intercontinental Region

Guided commercial strategy of 2 brands (Vectibix & Neulasta) in 7 countries with $350M annual sales

Developed the Colombia Vectibix & Neulasta launch plans & executed sales force training for Amgen’s new affiliate to drive the achievement of their annual forecast

Designed innovative regional Vectibix and Neulasta campaigns and an HCP segmentation strategy by synthesizing insights from market research, advisory board, affiliate input and cross-functional collaboration

Led cross-functional efforts to prepare 4 affiliates for the commercial launch of the Filgrastim Franchise (Neulasta and Neupogen) within 3 months of the Amgen buy-back from Roche

Created the business case with the Colombia affiliate for Neulasta Onpro, and engaged with region, global, US and affiliate to optimize launch preparation and execution

Launched region’s first commercial advisory board with KOLs representing 5 countries

ABBOTT LABORATORIES Commercial Director - Cardiometabolic Franchise for Latin America & Canada 2011 - 2012

Directed commercial strategy for 11 brands throughout 13 countries with >$300M annual sales

Analyzed performance of 60 affiliate brands each month to refine the forecast, strategy and tactics

Launched area-wide marketing framework to optimize tactics & maximize synergies for 10 brands

Developed web-based platform for affiliates to enhance and monitor their launch planning

Partnered with Brazilian affiliate to build launch plans for 2 brands in new therapeutic area

Directed the strategy and execution of 2011 and 2012 global meetings to establish identity and vision for new division and accelerate performance

Created innovative Latin America cardiovascular summit for >150 KOL's across the region

Business Unit Manager - Cardiovascular Franchise; Mexico City 2011 - 2012

Led $30M cardiovascular business in Mexico City as interim Business Unit Manager with >100 sales representatives and 5 direct reports responsible for 8 brands. Advanced Mexico’s growth across entire pharmaceutical business by evaluating strategic partnerships and acquisitions.

Led Mexico’s 2012 Strategic Brand Plan process for 8 cardiovascular brands

Managed project to identify licensing and acquisition strategies to propel Mexico’s growth

Initiated a cross-functional assessment and pre-launch planning for 3 brands

Senior Product Manager - Fibrate Strategic Marketing & Co-Promotional Lead 2007 - 2011 Led 2 co-promotional partnerships with 3,000 sales representatives to successfully launch 2 brands and drive incremental sales growth. Managed strategy and tactics of Trilipix & Tricor to drive >$1B in annual sales.

Launched 2 co-promotional brands with AstraZeneca (Trilipix and Crestor) involving 2,000 sales representatives to maximize performance by leading a cross-functional commercial task force

Partnered with Solvay as co-promotional marketing lead to optimize Tricor, and drive Trilipix launch success by integrating Solvay’s 650 sales representatives with Abbott’s strategy and tactics

Developed innovative strategy & website to drive growth and empower sales force to own their business

Senior Product Manager - Clinical Marketing & Brand Integration - Neuroscience 2007

Product Manager II - Psychiatry Clinical Marketing 2004 - 2006

Led marketing strategies and tactics to identify promotional opportunities to drive brand to achieve $1 billion sales milestone for first time after 20+ years in the market

Directed content development and tactical execution of 33 high-impact consultant meetings and partnered annually with >600 national consultants to refine marketing strategy and tactics

Senior Market Research Analyst - Neuroscience Franchise 2003 - 2004

Primary Sales Specialist - Strategic Franchise; Northern IL & Southern WI 2002 - 2003

HIV/Transplant Franchise Controller - Pharmaceutical Products Division 1999 – 2001

Financial Professional Development Program Analyst – Germany, Ohio, Illinois 1997 - 1999

EDUCATION

KELLOGG SCHOOL OF MANAGEMENT - NORTHWESTERN UNIVERSITY - Evanston, IL

Master of Business Administration with emphases in Marketing, Strategy and Biotechnology

UNIVERSITY OF MICHIGAN - Ann Arbor, MI

Bachelor of Business Administration with emphases in Finance and Accounting

ADDITIONAL INFORMATION

Completed 7 marathons including 2001 and 2004 Boston Marathons

Coached AYSO soccer all-star team to Western Region Championship

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