Senior Brand and Social Manager
Resume:
EXPERIENCE
Sr. Brand Manager Beachbody
Oct. **** - Present
DEI (Diversity, Equity, and Inclusion) Council Member Plan and execute new campaigns, communications, and promotions to drive subscriber acquisition and retention through cross-channel marketing
Partner with cross-functional teams, talent, program, and production to manage and increase engagement for digital community and utilize cross-promotion strategies Manage cross-functional teams, oversee social media, events, agencies, trainers, and other initiatives Collaborate with Strategic Analysis to develop the financial and volumetric forecast and lead ongoing performance reporting
Support planning, scheduling, and execution for product offers, content launches, promotions, emails, website, apparel, creatives, and ad hoc projects
Executing and supporting integrated marketing plan to drive profitable growth and higher CLV Perform consumer, competitor, and influencer research against products and launch strategies to help shape future projects
Lauren Vanskiver
BRAND AND SOCIAL MARKETING
adu57y@r.postjobfree.com
Los Angeles, CA 90025
linkedin.com/in/laurenvanskiver
Sr. Social Media and Content Manager Beachbody
Jan. 2020 - Oct. 2021
Interim Social Director with three direct reports
Direct master social and creative strategy, oversee daily posting schedule and create strategy decks, and marketing campaigns to present to C-Level executives Conceptualize DEI (diversity, equity & inclusion) social initiatives Lead and maintain new fitness, nutrition, and wellness program launches from pre-launch to production to post-launch via digital tactics
Develop analysis and monthly statistical reports in effort to elevate assets and content Create compelling campaigns for online and direct marketing strategies including augmented reality
(AR), paid ads, OOH marketing, direct response, and streaming services Daily communication and partnering with multi-functional teams such as brand, product development, creative, direct marketing, apparel, events, PR, talent, design, C-Suite, international Manage multiple outside agencies and ideate creative concepts and overall marketing strategy Lead brainstorming and creative campaigns for new initiatives, trends, social holidays Create shot lists and scripts for talent and direct photoshoots Sr. Social Media Manager Wasserman Agency & Laundry Service June 2019 - Jan. 2020
Develop and manage calendar, content, copy for FOX Entertainment Broadcasting & Amazon Music Social media and content for FOX shows: Beverly Hills 90210, The Simpsons, Family Guy, Bob’s Burgers, Prodigal Son, Masterchef, The Masked Singer
Collaborate, create strategy marketing decks, project manage with Producers for overarching strategies Generate concepts and high-level strategies with accompanying RFP decks and mock-ups for new and existing clients
Review and create tweet copy decks, along with creating assets (gifs, clips and various file formats) Provide leadership, mentorship and reviews to direct reports as well as onboard new employees EXPERIENCE
Create, refine, and optimize social content to build and harness brand awareness on social platforms
Manage digital campaigns with celebrities and high-profile supporters, corporate and professional sports league partners such as CVS, Major League Baseball (MLB), American Airlines, Mastercard Collaborate and produce content/copy for celebrities to use for major events and television integrations in their voice
Liaison to marketing and comms teams at television networks and shows to secure talent Coordinate grassroots fundraising online presence and attend major events and fundraisers on behalf of the company
Assist in creating and maintaining celebrity relationships/book talent for interviews and shows Project Management: oversee creatives, approve deadlines, handle communications for campaigns Create copy decks, briefs, and campaigns for high-profile donors and C-Level executives to pitch potential supporters
Manage interns, contractors, vendors, and agencies for the digital team Create strategies and ideas for social and digital initiatives for nationally televised show on 70+ major networks
Brand Manager Lamps Plus
Jan. 2015 - Oct. 2017
Develop and implement innovative campaigns, media assets, print and digital marketing content, and the first to expand digital tactics to the company across business Establish B2B and B2C advertising, marketing strategy decks and promotional briefs, sales collateral, and direct marketing initiatives for business acquisition as well as lead PR outreach, paid media, and editorial opportunities and interviews
Content and copywriter for advertising, catalogs, brochures, digital presence, press releases, social media, and websites
Maintain high-level budgets for advertising, travel, social, royalties Account manager and brand liaison for licensing brands: brand royalties, public relations, press conferences, campaign launches, budgeting, event publicity and management, develop trade show marketing tactics, events, and promotions
EDUCATION
Bachelor of Arts, Marketing
Florida State University
Brand Marketing
Leadership
Social Media Strategy
Creative Campaigns
Digital Marketing
SKILLS
Digital Marketing and Social Media Strategist Stand Up To Cancer Oct. 2017 - June 2019
THANK YOU - LV
Copywriting
Project Management
Strategic Planning
Comedic Relief
Google Suite
Presentations
Microsoft Office
Karaoke Queen
Creative Design
Common Sense
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