Nicole Felton

262-***-**** • adu4ye@r.postjobfree.com

Marketing professional with diversified trajectory in brand management, product launch, integrated marketing, event planning and internal/external communications. MBA graduate of Marquette University. Professional experience working for a Fortune 500 company, a leading manufacturer of engines, with focus on brand management projects. Excellent oral/written, analytical, strategic, and organizational skills.

Marketing Strategy

Communication liaison between departments

Copywriting

Tone / Brand-Voice / Cadence of Communications

Review / Editing

Email / LinkedIn marketing

Professional Experience

Briggs and Stratton, Milwaukee, WI June 2021–Present

Marketing Intern – Commercial Power - report to Marketing Manager, Senior Marketing Manager and Vice President

Brand Management & Project Management

Served as sole marketing contact for overhaul of Vanguard® 400 EFI/ETC engine, including updating all current and new marketing materials.

Developed and implemented the marketing plan for new business generation and to strengthen the client and Vanguard relationship which netted organic growth in revenue.

Created the product page for the Vanguard® 7kWh commercial battery and propane sell sheet.

Updated XR Engine Series brochure on conversion from torque to Gross HP* with specifications and graphs.

Changed naming convention and worked with the digital team to update label renderings.

Assisted with rebrand of die cast and roll cage brochures. Created swappable brochure front and back specs.

Embedded updates to battery spec brochure (Fi, Si) and power guide brochure (with 2022-2023 engine line).

Spearheaded the revamp of Vanguard Commercial Power website (www.vanguardpower.com).

Market Research/Metrics Analysis

Aggregated organic social media analytics to compile findings and present to leadership.

Collaborated on the development and execution of a new social media marketing plan and strategy.

Collected and analyzed Vanguard University metrics, including number of subscribers, year-over-year enrollment, month-over-month comparison for courses taken, and feedback.

Report on e-newsletter metrics (subscribers, unique open rates, and CTRs) and BLA (Battery Lead Analysis).

Conducted research and created a spreadsheet on battery market, including information on competitor’s products.

Provided a comprehensive presentation and provided internal documents on cell chemistry for sales team in partnership with R&D and Engineering departments.

Internal and External Communications

Wrote an industry news article on Vanguard website for an interview with Vice President and the Rental Rundown Publication, as well as contributed to the PR opportunity for Landscape Management magazine.

Contributed to the 2022 Year in Review Blog for Vanguard by writing the engine and service sections.

Write monthly Vanguard Owners Group (VOG) and Commercial Corner e-newsletters and monthly rental SmartEquip articles for customers.

Provide content for monthly social media (Facebook, LinkedIn, Twitter, Instagram) and upload videos to YouTube.

Monitor OEM social media accounts for proactive customer engagement.

Create briefs and scripts for video series, as well as produce videos to be uploaded to YouTube and PowerPortal (www.thepowerportal.com).

Built interactive media using Intuiface for kiosks at tradeshows.

Event Planning

Led the organizing of Power Distributors’ regional meetings, including securing hotels and venue spaces and planning activities.

Organized April Sales meeting in Georgia, securing restaurants and after work group activities in each city to be visited.

Nicole Felton • 262-***-**** • adu4ye@r.postjobfree.com

The American Deposit Management Co., Milwaukee, WI Fall 2020

Sales and Marketing Specialist

Created social media posts for varying prospective clients (organizations, municipalities, and businesses) across LinkedIn, Instagram, Facebook, and Twitter to promote ADM services.

Organized and implemented a yearly marketing calendar for social media postings. Researched peak traffic times per platform to optimize reach.

Provided weekly rates and monthly electronic statements for clients.

Prospected and reached out to new leads. For example, to support sales effort, researched statewide school district referendums for multiple states.

Coordinated projects (i.e. generated a mass client Christmas list to support customer relationships).

Education

Marquette University, Master’s in Business Administration program, Milwaukee, WI Dec. 2022

GPA: 3.601 with Distinctions

Miami University, Oxford, OH 2020

Bachelor of Arts in Environmental Earth Science. Co-Major in Sustainability

Marketing Minor – Farmer School of Business

Leadership Experience

Zeta Tau Alpha Fraternity, Miami University

President of Hamilton Hall Community Leadership Team

Hamilton Hall Representative for Miami Residence Hall Association (RHA)

President of Thomson Hall Community Leadership Team

Thomson Hall Representative for Miami Residence Hall Association (RHA)

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