Creative Director Development Specialist
Resume:
An experienced, multi-disciplinary creative leader with deep roots in the arts, I am passionate
about advocating for design thinking and making a difference through innovative brand strategies that resonate, build awareness, and achieve greater loyalty. I harness a variety of experiences and expertise, including campaign development, brand management, art direction, strategic planning, digital marketing, multi-channel content creation, and the development of high-impact creative elements for a wide variety of segments and channels. PROFESSIONAL EXPERIENCE
• Partnered with clients and internal teams to develop highly targeted brand strategies and fully- integrated strategic partnership campaigns and pitch collateral for many iconic brands, most notably Great Clips' multi-year partnership with the X Games, Coors Light x K2 Sports Content Series brand collaboration, and the award-winning partner marketing program with Fox Home Entertainment and the Deadpool film franchise.
• Collaborated with client teams to craft conceptual thinking into visual storytelling through experiential campaign renderings and mock-ups, bringing ideas to life through creative excellence while pitching unstoppable partnership programs.
• Oversaw and empowered a creative team, established procedures, evaluated and approved designs, implemented quality standards, and streamlined all creative processes to ensure projects were delivered on time, to quality, and within budget.
• Directly reported to the CEO, Founder, and stakeholders to establish Intemark as a global leader in the partner marketing industry through the development of revenue-generating strategic creative solutions.
• Was responsible for strategy and project management around thought leadership content, including blogs, editorial articles, press releases, social media, gated resources, customer success stories, and webinars.
• Managed an internal creative team of designers and copywriters in the production of creative projects from concept to execution, including but not limited to digital media, promotional videos, animated elements, special event design and renderings, social media activations, on- pack activations, highlight sheets, wrap-reports, client activation art, and other visual communications based on business and marketing objectives.
• Was responsible for elevating the Intemark brand and client objectives through creative design and production of key marketing materials for client projects/accounts, new business, and internal company communications, including website, brochures, mock-ups, renderings, pitch decks, eNewsletters, storyboards, visual effects, POP display designs, digital art, templating, proposals, branding, copywriting, conceptualizing, and brainstorming.
• Fostered a highly communicative, collaborative team culture on all design projects while continually meeting aggressive internal and external team deadlines, handled changing priorities while adhering to strategy, accuracy, and timelines. AFFILIATIONS
Walker & McKnight Foundation
Art Buddies Mentor (2010 - 2018)
AMA (2002- 2006)
ADFED (2005-2007)
EDUCATION
BACHELOR DEGREE
MARKETING & ADVERTISING
ST. CLOUD STATE UNIVERSITY
2001 - 2006
VISUAL ARTS CERTIFICATE
GRAPHIC DESIGN
MPLS COLLEGE OF ART & DESIGN
2008 - 2009
References and work samples
available upon request.
• Worked closely with the Marketing & Sales Department, PR, and Corporate Communications team to deliver a unified message across various media and to portray a sophisticated, up-to- date image of the company through TV Ads, Internet Ads, e-mail campaigns, full 360 digital campaigns, creative content development and implementation, and marketing of websites to end-users.
CREATIVE STRATEGIST /
I am naturally sharp and able to
both direct and create great
creative. I effectively chart the
process to achieve results and
always begin with the end goal in
mind. I masterfully rally others to
challenge limitations and turn
talents and strengths into reality.
THE SPARK /
I excel in creative ideation and
problem-solving, both individually
and in a group setting. I am able to
approach challenges from unique
angles or integrate concepts from
disparate fields, creating something
new or evolving products/services
to increase engagement.
PRESENTATIONS /
I know some serious PowerPoint &
Keynote Kung-Fu. In developing
presentations, I’m able to leverage
my 15+ years of visual design and
information architecture to create
and present high impact
presentations that shine.
• Developed campaigns and events - including promotional collateral, mailing, pre-show & post- show mailings, customer appreciation collateral, emails, landing pages, brand recognition promotions & educational campaigns
adu4ev@r.postjobfree.com
MINNEAPOLIS
@michelleochs
LinkedIn::
Portfolio:
www.meeshable.com
MICHELLE OCHS
CREATIVE DIRECTOR
INTEMARK INC. MINNEAPOLIS, MN
2010 to PRESENT
SUMMARY
MARKETING & DESIGN MANAGER
METRO FIRE HAM LAKE, MN
2009 to 2010
BUSINESS DEVELOPMENT SPECIALIST
NATIONAL ARBITRATION FORUM/FORTHRIGHT LLC. MINNEAPOLIS, MN 2007 to 2009
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