Kristal M. Anderson

Studio City, CA

adu2rh@r.postjobfree.com

818-***-****

PROFESSIONAL PROFILE

● Highly skilled professional with over 15 years of B2B sales

● Proven track record consistently exceeding sales quotas

● Strong program management and communication skills

● Exceptionally skilled negotiator

● Strong closer

● Personable with an established reputation for developing successful partnerships

●Possess a high degree of integrity and strong work ethic

EXPERIENCE

3CHI LLC August 2022 - Present

Area Sales Manager

Los Angeles, Santa Clarita

San Fernando Valley

●Market company products to Chain and Independent Retailers

●Responsible for all aspects of territory sales, price negotiations, marketing strategies and revenue growth

●Develop in-store marketing materials and customer training to enhance sales at the retail level

●Act as a Productivity Coach responsible for the professional development of sales throughout the market

●Exceeding sales quotas

ANHEUSER BUSCH / CUTWATER SPIRITS August 2021 - Jan 2022

Area Sales Manager - Los Angeles, Santa Clarita

San Fernando Valley

(Contract)

●Area Sales Manager calling on Grocery Stores, Off and On Premise accounts

●Helped lead the AB /Cutwater Sales Team to prepare for Super Bowl 2022

●Assisted building merchandising displays with POS and implemented programing in Chain accounts

●Increased brand presence in the Market by facilitating promotional and tasting events as needed

●Worked closely with the Distributor, RNDC and Anheuser Busch BDRs to achieve new distribution and new shelf placement objectives

BEVSTRAT Wine & Spirits Sept 2019 - March 2020

Market Manager - Los Angeles

(Furloughed due to pandemic)

● Market Manager for Los Angeles - Chains On & Off Premise

● Solicited sales throughout SoCal to achieve objectives through evaluation of new business opportunities and voids

● Conducted sales meetings with distributors as necessary for training and communication of company

● Brand Ambassador representing a portfolio of several Wines & Spirits & Beer

● Managed over 100 Accounts throughout Los Angeles, San Fernando Valley & Santa Clarita

● Consistently met sales quota

FETZER VINEYARDS March 2013 -Dec 2018

District Manager - Southern California

National Regional Accounts Manager- Western Division

Los Angeles, Orange County, San Diego & San Fernando Valley

●District Manager for Southern California all Channels - On Premise, Off Premise & Chains

●Ranked #1 in sales in Southern California 2016

●Motivated and managed distributor sales force and executives through leadership; Inspired confidence and gained respect as an effective company spokesperson

●Called on Hotels, Fine Restaurants & High End Off Premise independents

●Successfully managed Fetzer’s / Concha y Toro’s portfolio - Cono Sur, Bonterra, 1000 Stories, Anthony’s Hill & Peerless Rye Whiskey

●Primarily responsible for the launch of Peerless Rye Whiskey throughout Southern California with the Young’s Market Spirits & Craft Team

●Called on National Regional Account Buyers -Western Division

●Met sales quota each year 2013-2018

●Worked closely with the YMCo National Regional Accounts

●Managed 300+ Young’s Market Sales Representatives throughout Southern California

PRESTIGE WINE IMPORTS Sept 2006 - Sept 2012

Gruppo Mezzacorona Wines

Market Manager

Los Angeles/Central Coast

●Managed 150 Southern Wine & Spirits sales reps throughout Los Angeles and the Central Coast Identified new target accounts, marketing presentations, expanding distribution

●Organized productive market visits with Southern Wine & Spirits weekly

●Closed and achieved depletion and sales objectives for the market, while maintaining brand integrity and strategy Conducted Trade/Distributor/Account Staff trainings on the Gruppo Mezzacorona wine making process and the Prestige Wine Imports Italian wine portfolio which included, Rotari, Feudo Arancio, Stemmari, Castello di Querceto, Luigi Righetti, Tolloy, & Anterra . These imported brands included both indigenous and international varietals

●Conducted sales meetings with distributors as necessary for training and communication of company goals

●Effectively and collaboratively set clear, realistic and stretch objectives for the distributor, Southern Wine & Spirits Responsible for managing/executing sales and marketing programs in conjunction with distributor activities to achieve the predetermined brand, volume, programs, distribution and other related sales activity goals

EDUCATION

●GoldenWest College - Huntington Beach, CA - Associates

● California Notary Public / Commissioned December 2018

● Licensed Cosmetologist

Additional Training

● Personal Contact Marketing

● Relationship & Presentation Selling Skills

SKILLS

●Proficient in Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, CRM & Diver

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