Brent Hager

D I G I TAL CREATIVE

828-***-**** Conover, United States adu1x7@r.postjobfree.com

L I NKS

facebook.com/brenthager40

Linkedin.com/in/brenthager

fusioncomm37.myportfolio.com

SKILLS

Microsoft Office

Social Media

Social Media Management

Content Creation

SEO Best Practices

Content Marketing

Collaboration & Teamwork

Analytics

Graphic Design

PROFILE

Experienced Digital Creative with a proven track record of developing and directing high impact digital marketing strategies. Skilled in overseeing web strategy and development, digital engagement, and consumer-facing tools. Adept in guiding strategic relationships to achieve company goals.

EMPLOYMENT H I S TORY

Digital Creative at Fusion Communications, Conover, NC November 2002 — Present

Position myself as a creative asset for any size company- external or internal Define, developed, and implemented marketing strategies to automate / measure target audience movements

Establish campaign tools to optimize the results based on sales forecasting Maximize cost in effectiveness while solving problems through the customer feedback Ensure the content is developed based on personas for the correct media platform Ask the key questions and understand the problems in the sales process Develop content for client each based on mobile first to maximize target audience Social Media Campaigns must be created, scalable and must be fueled with new content Presentation Designer - Contractor at LPL Financial, Fort Mill, SC March 2019 — July 2019

Developed and created a Company Annual Investor Presentation (200+ slides) Worked remotely with top executives and onsite with the corporate team Brought to LPL a clear understanding of branding and design Developed all content into Info-graphic format for this high level presentation Highest level of security was adhered to while content was communicated Worked remotely with IT on setup and time sensitive delivery deadline Marketing - Contractor at Corning NA, Moorseville, NC March 2018 — July 2018

Responsible for key market projects assigned by campaigns and partnered with internal stakeholders to development sales funnels against marketing plan initiatives Executed on key strategic marketing plans and developed tools for content for collateral, product packaging, website, e-mail / nurture campaigns, trade show campaigns Ability to execute on time, on budget and with the assigned resources Maintained campaigns with special emphasis on Marketo and Workfront Focused on growth of revenue driven by execution of marketing campaigns Marketing and Design Contractor at Prysmian Group, Claremont, NC January 2012 — February 2017

Lead the re-branding and creation of Draka and Prysmian to Prysmian Group brand marine oil & gas, military, mining & special applications Developed unique marketing materials for print /web to enhance sales and to enhance product offerings for the North American market

Created unique and engaging content for North American website and social media Worked with outside vendors on creation of the new brand "Prysmain Group" signs, reels, spools, packaging and vehicle wraps

Created new corporate graphic standards then used them to create videos /website content Marketing Communications Manager at Alcatel, Claremont, NC January 1998 — June 2001

Successfully promoted all aspects of the optical fiber and connectivity business Developed strategic marketing objectives for the Alcatel’s product offerings, while maintaining the corporate graphic standards

Created an unique fulfillment system for distribution of all marketing material Worked closely with IT and colleagues to build Alcatel’s first Intranet and internet site Started unique digital marketing content for customer facing multi-million trade shows Recreated global marketing material in multiple languages simultaneously Developed useful digital sales tools to improve communications internally and externally EDUCATION

Bachelor of Fine Art at Savannah College of Art and Design, Savannah, GA June 1992 — June 1995

Graphic Design, Minor in art history

Associates at Catawba Valley Community College, Hickory, NC September 1990 — June 1992

Commercial and Advertising Design, focus on design and photography REFERENCES

References available upon request

COURSES

Inbound Marketing - CRM, Certified at Hubspot Academy January 2017 — October 2022

User Experience and Interaction Design at The Interaction Design Foundation

March 2016 — October 2016

Adobe XD Essential Training: Design at Linkedin Learning January 2019

Creating a Marketing Growth System at Linkedin Learning January 2019

Learning Design Thinking: Lead Change in Your Organization at- LinkedIn Learning

January 2019

Principle for UX/ UI Design at Linkedin Learning

January 2019

S TATE L I CENSE

North Carolina State Insurance Broker, State License January 2022 — November 2023

State License Broker, Life and Health Insurance

SOFTWARE

Business & Design

Microsoft Office Suite: Word, Excel, PowerPoint, Adobe Creative Suite: Acrobat, InDesign, Photoshop, Illustrator, Premiere Pro, Page flip, Silver Pop,, Space Claim, Work-front Web, Email & CRM

HTML (5), CSS (3), Dreamweaver,WordPress, SEO/SEM/PPC, Google Marketing Platform and Google Ad Manager, Salesforce,Mail Chimp, Marketo, Hoot-suite, Hub Spot Social Marketing

Facebook (Meta), Google+,Twitter, Sprout, YouTube, Linkedin, Pinterest, Instagram, Snapchat