Alan Winscott

Roseville, CA *****

916-***-**** adu0xc@r.postjobfree.com

PROFESSIONAL SUMMARY

Proactive and achievement-oriented marketer bringing 20+ years of marketing and leadership experience with special emphasis helping High Tech clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

SKILLS

Product Development Budgeting

Marketing Program Coordination

Marketing Strategy Development

Marketing Program Management

Market Trend Analysis

Advertising Campaigns

Channel Management

Customer Needs Assessments

New Product Introductions

Content Creation

Demand Generation

WORK HISTORY

GLOBAL CHANNEL MARKETING ENGAGEMENT MANAGER 01/2020 to Current

Intel - Folsom, CA

Made changes to the digital marketing studio that increased the partner engagement by 20%.

Drove enhancements to marketing platform that increased product awareness and added 15% more content.

Cultivated and developed strategic partnerships to create greater business unit engagement by 30%.

expanded marketing studio awareness internally and externally and increase utilization rate by 25%.

GLOBAL CHANNEL MARKETING CAMPAIGN MANAGER 10/2018 to 01/2020

Intel

Developed solid working knowledge of products to understand benefits to potential customers.

Oversaw creation of marketing copy, images, videos, emails and other collateral.

Built and strengthened strategic relationships with vendors and advertising agencies.

Created marketing campaigns through conceptual planning, schedule management and final implementation.

Facilitated channel engagement to align with business units goals.

Created marketing campaigns with a rolling thunder approach which increased utilization rates by 40% over previous campaigns.

CHANNEL PRODUCT MARKETING MANAGER 01/2010 to 10/2018

Intel - Folsom, CA

Created Marketing promotions that increased sales by 15% within defined regions to penetrate organizations to utilize products.

Facilitated channel engagement and initiatives to support territory sales goals.

Developed solid working knowledge of products to understand benefits to potential customers.

Articulated value proposition to assigned territory partners to maintain and increase share of partner business.

Oversaw preparation of marketing copy, images, videos, emails and other collateral.

CHANNEL SALES SPECIALIST 01/2000 to 12/2009

Intel - 1900 Prairie City Rd, Folsom Ca

Educated distributors about product features and benefits to aid in selecting best options for their customers needs.

Built rapport with customers and assessed needs to make pricing recommendations.

Created special pricing for distributors to make sure they were competitive.

Provided first-rate service to all distributors and mfg reps.

DISTRIBUTION PRODUCT SPECIALIST 04/1996 to 01/2000

Level One Inc - Sacramento, CA

Created a squeeze margin program for our distributors to reward their design wins and ensure profitability.

Continually expanded knowledge of Level One Inc product portfolio

Assisted with inventory management of our distributors to ensure great return on investment.

Drove return on working capital with our distributors to best in class

EDUCATION

University of Phoenix - Tempe, AZ Bachelor of Science

Marketing, 05/2006

HOBBIES

Enjoy golfing and traveling

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