Shannon T. Bies

** ***** **** *****, *******, CT 06084

Cell 860-***-****

adu0j7@r.postjobfree.com

EXPERIENCE

February 2022 - Present CashmanKatz, Glastonbury, CT Media Director, Media & Analytics

• Work closely with a variety of clients with a focus on the healthcare category, including CT Children’s Medical Center and Eastern CT Health Network

(ECHN), serving as the day-to-day contact.

• Develop annual marketing plans, identify campaign objectives and clear measurable KPIs to assess performance and track campaign success.

• Manage annual marketing budgets, recommend and negotiate media packages and sponsorships across digital and traditional media partners.

• Collaborate with various teams across the agency to ensure projects are prioritized accordingly and remain on track to meet expected deadlines.

• Research new opportunities and provide an informed point of view to the leadership team to ensure all marketing efforts remain on strategy to most effectively achieve short term and long-term objectives.

• Develop responses for new business proposals including case studies, capabilities and research.

• Hire, train and manage junior media team members as well as perform annual reviews.

• Develop annual media plans, negotiate schedules with media partners, and report on campaign delivery.

June 2020 – February 2022 Mascola Group, New Haven, CT Media Director

• Manage and mentor junior media team members.

• Develop annual media plans, negotiate and purchase media for clients such as Walpole Outdoors (retail consumer-focused and professional-focused campaigns), Budderfly (B2B – Energy Efficiency), The World (Luxury Travel), and The Big E Fair (Entertainment).

• Manage annual media budget, create estimates, forecasting and monthly invoice reconciliation.

• Manage the development of custom webinars, whitepapers, Q&A sessions and other sponsored content pieces including content development.

• Research and plan for trade shows and sponsorships including the development of all assets required.

• Develop and maintain a creative deliverables spreadsheet to ensure projects are prioritized accordingly and remain on track to meet expected deadlines across all departments.

• Serve as a direct contact for the client and present annual plans and quarterly reports to the client, as needed.

• Track contact information received via digital lead generation tactics, determine next steps for each user and direct the lead to the appropriate team for follow up.

April 2018 – March 2020 Cronin & Company, Glastonbury, CT Freelance - Senior Media Planner & Buyer

May 2012 – January 2018 Cronin & Company, Glastonbury, CT Senior Media Planner & Buyer

• Work closely with a variety of clients with a focus on the healthcare category, including CT Children’s Medical Center, Middlesex Hospital, Women’s Health Group, Montefiore Medical Center and White Plains Hospital.

• Manage and work with various teams across the agency to ensure projects are prioritized accordingly and remain on track to meet expected deadlines.

• Develop annual B2B and B2C marketing plans, identify campaign objectives and clear measurable KPIs to assess performance and track campaign success.

• Built strong, positive relationships with media sales representatives and leveraged those relationships to negotiate the most efficient packages possible on behalf of our clients.

• Analyzed media plan results against client objectives and provide reports that summarize results, insights and recommended optimizations.

• Develop customized added-value packages for each client for additional exposure at no charge.

• Manage paid Facebook campaigns and report on campaign results. July 2010 - June 2011 Planitretail, Windsor, CT

Marketing & Media Analyst

• Utilize proprietary software to build sophisticated, locally targeted media recommendations that maximize reach of high value customer segments at a responsible level of investment and effectiveness for all client store locations across the United States.

• Collaborate with agency and retail client on planning strategies and plan implementations.

• Participate and advance the approach to sophisticated customer marketing and media analysis potentially integrating new forms of data and designing new methods.

• Present major market plan recommendations as well as Grand Opening announcement plans to clients such as RadioShack.

• Work closely with Marketing & Media Research Managers who support the analysis process with database development and maintenance

• Manage a $50 million print budget for RadioShack’s national FSI print program.

• Train and manage all database development and temporary staff. October 2005 - July 2010 Cashman + Katz Integrated Communications, Glastonbury, CT Media Planner/Buyer

• Analyze statistics to determine the best media plan for the client based on maximum media effectiveness for the client.

• Determine where to place ads based on the client’s objectives and budgets and negotiate the best possible packages to meet the client’s needs.

• Develop and coordinate promotional opportunities and events for clients.

• Reconcile and approve invoices for monthly media billing.

• Develop estimates, meeting notes, status reports and quarterly budget reports.

• Coordinate project deliverables with the creative department and trafficking of creative on a weekly basis to various media vendors.

• Prepare and manage annual marketing budget for various clients.

• Develop post buy analysis evaluating the media schedule performance.

• Promote client events, products and messages using social media tools such as Facebook, Twitter and Foursquare.

EDUCATION

Central Connecticut State University, New Britain, CT B.A. Psychology

Manchester Community College, Manchester, CT

A.S. General Studies

CERTIFICATIONS

Google Ads – Measurement Google Ads - Display

Google Ads – Apps Google Ads - Search

Google Ads – Creative Google Ads – Video

LinkedIn Marketing Solutions

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