Support Specialist Social Media

DAYAN EDIRISINGHE

adu0gl@r.postjobfree.com 551-***-**** dayanjanitha.com Linkedin.com/in/dayan-edirisinghe

Director of Marketing Operations & Sales Support with 10 years of experience overseeing marketing and advertising related functions across various industries. Manages creative direction and content development while inspiring creative teams to produce digital, web, and print marketing collateral that aligns with strategic direction, financial goals, business objectives. Proven history developing social media campaigns, complex websites, compelling graphic design content, as well as leading photography and video production activities. Visionary leader who establishes digital marketing strategies and advertising campaigns that drive market success and or large-scale, multi-million-dollar through research, building relationships with clients and agencies, analyzing data, and using digital tools.

Core Competencies

Digital Marketing

Integrated Marketing

Print Marketing

Paid Media

Direct Response Campaigns

Promotional Conceptualization

Point of Purchase Displays

Graphic Design

Photography

Concept Development

Cross-functional Collaboration

Copywriting

PROFESSIONAL EXPERIENCE

Careismatic Brands 2020 - Present

Director of Marketing Operations & Sales Support

Manage the entire marketing operations department and teams closely aligned with the marketing and sales departments. The Director of Marketing Operations also monitors, measures, and analyzes the effectiveness of marketing initiatives and programs.

Collaborate with various cross-functional teams to identify and address business challenges and opportunities to ensure clear communication and consistency in high-quality execution and rollout of business initiatives

Analyze key market data to understand how to best optimize the deployment and alignment of the sales force and manage them.

Play an integral part in scaling our Marketing the organization through the management of the Marketing technology stack, digital demand generation channels, oversight of marketing data-flow management, and optimization of marketing processes

Partnering with 1200+ retail establishments, leveraging B2B sales expertise, relationship building, customer service, and marketing data analytics, leading to increased brand awareness across the retailers

Developing a digital asset manager (DAM) that provided 2000+ retailers with access to a full scope of digital media assets, including videos, images, and other media, in one location to streamline marketing and advertising

Working in close alignment with cross-functional teams, including (but not limited to) merchandising, site, operations, product design, and legal

Work with Parker Avery and Kearney consulting groups on CBI and Healing Hands integration.

Healing Hands 2018 - 2020

Creative Director, Digital Marketing Strategist

Manage creative direction and all creative aspects for the brand by applying business expertise and creative vision

Lead a creative team of 15+ staff members in meeting marketing and branding deliverables related to social media engagement, public relations, ecommerce, and graphic design

Develop visual concepts to bring retail products to market by conducting research and brainstorming sessions, identifying opportunities, leading concept development, and setting strategic direction

Inspire team to develop promotional materials that incite action and spur revenue growth by encouraging innovative ideas and ensuring analysis of business goals, client needs, competitors, and audiences

Direct and participate in the creation of integrated content across digital, social, and print marketing

Review and approve concepts, copy, and collateral, ensuring challenges and goals are addressed

Direct photo and video production from concept through completion while directing team activities

Build strong relationships with clients and PR agencies and applied print and digital marketing expertise to boost brand placement in fashion advertising and financial investment platforms, using traditional and digital media

Maintain awareness of audience preferences to recommend campaign ideas and strategies, including revamping a social media strategy that optimized brand positioning on digital platforms

Set custom strategy and partnered with influencers and brand ambassadors to attract target audience

Led D2C and B2B rebranding process by completely designing logo, advertising practices, and digital presence, resulting in accelerated company growth and a multi-million-dollar business merger

Set and deliver research-based digital marketing strategies using project management skills, visionary leadership, and digital tools such as social media, websites, and blogs; key projects included:

Revamping client’s digital presence by collaborating with e-commerce giant Shopify Plus to build the brand’s B2B site, a transition from B2B sales to D2C sales; forecasting $25M in sales in 3 years

Managing a direct to consumer (D2C) brand update to expand brand reach and enable real-time customer engagement, achieving a brand value that is 5 times the current value.

Creating Amazon Storefronts for brands across the United States, Europe, and Middle East, maintaining A+ content and strengthening consumer brand perception to generate over $30M in sales in 2020

Collaborating with Walmart and Walmart Media Group to position Healing Hands brand on Walmart Marketplace; set and communicated strategic direction to enhance the delivery of compelling brand content

Overseeing the creative content development and marketing plans for an Amazon brand while concurrently managing a private label program of multiple brands, ensuring marketing objectives were met

Krazy Kat Sportswear 2013 - 2018

Senior Creative Designer

Created Healing Hands website, developing content-rich pages with optimized images, navigation, and site-wide layout, that facilitated ease of use and maximized ROI

Revamped marketing efforts to grow customer base and improve retention rates through marketing plans, strategic thinking, reach, and effective, targeted email campaigns, resulting in fulfilling marketing objectives

Launched and managed social media accounts to extend the visual brand and increase engagement with target audience; skillfully used SEO and Google Analytics to monitor marketing and sales metrics

Oversaw the design of seasonal and annual marketing content, including catalogs and in-store signage

Directed seasonal photo and video shoots to showcase products in marketing materials with the goal of highlighting functionality and aesthetic appeal to target audiences

J.D. Staron Galleries 2011 - 2013

Graphic Design/Marketing Support Specialist

Recreated website for premier custom rug and tapestry designer by upgrading content, structure, and navigation to improve client experience, enabling company to generate $5M in annual revenue

Built and maintained strong relationships with key customers (Dior, Rolex, Coco Chanel, Bomat Belgium, and Nobilis Paris) by working closely with creative directors; communicated client messaging with compelling, on-brand visual elements

Set and launched marketing campaigns for new, luxury products; bolstered brand awareness by fully leveraging email and social media marketing (Facebook, Instagram, and Pinterest) to reach target audience

Developed CAD drawings based on customer requirements, strategy, and goals; collaborated with high-level customers and architects to gather requirements, exchange drafts, and obtain approval

Created successful advertising campaigns for major monthly publications (Elle Décor and Cottage and Gardens) driven by research, audience analysis, and strategy; increased sales and gained partnership with NOBILIS Paris

Clarion University Office of International Program 2008 - 2011

Webpage Administrator

Maintained university website by analyzing performance, updating content, checking website links security, and backing up files. ensuring optimal level of service

Leveraged knowledge of HTML, CSS, WordPress, and Adobe Creative Suite to provide web design functions for university website, serving 3,500+ student population

Self-Employed 2010 - 2011

Webpage Maintenance

Oversaw various creative functions for several websites (nyartsmagazine.com; globalartprojects.com; and affairsinternational.com) which required editing photos, adding new content, and updating social media pages

TECHNICAL SKILLS

Adobe (Photoshop, Illustrator, InDesign, Dream Viewer), Microsoft Office Suite, Social Media (Instagram, Facebook, Pinterest), Google Analytics, HTML, HTML5, CSS, CSS3, WordPress, Mac OS, Windows OS, SEO

EDUCATION

Tuoro College – New York, NY 2015

Master of Arts (M.A.) in Web and Multimedia Design

Pennsylvania Western University Clarion– Clarion, PA 2011

Bachelor of Science (B.S.) in Computer Information Systems, Minor in Art: Graphic Design

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