HIGHLIGHTS OF QUALIFICATIONS
Coordinated different projects by managing priorities, communicating at all-time with team members, and solving problems with efficiency.
Developed and managed marketing strategies/campaigns
Analyzed data and reports to effectively plan accordingly.
Organized and spare headed marketing research to achieve insights and market trends.
Planned strong strategies for an online platform by scheduling and developing content on different social media platforms.
Prepared reports, presentations and materials on all activities.
Developed team leading experience and interpersonal skills when working in a multicultural and challenging work environment.
CORE COMPETENCIES
Reporting
Data analysis
Organized and task oriented.
Problem-solver and adaptability to change.
Solid multicultural communication
Self-awareness and teamwork
WORK EXPERIENCE
Tolaram Group (August 2020 - Present)
Brand Manager
Develop strategic campaigns to impact the brand’s equity.
Analyze category data for trends and insights.
Execute content aligned with the brand's big idea for social media platforms, earned media, and tactical campaigns.
Manage team members to enable them to function at full capacity.
Manage brand budget and assets.
Anheuser-Busch InBev (September 2019 – August 2020)
Innovation Project Manager West Africa & Brand Manager Malt (Grand Malt & Beta Malt)
Manage Project executions (commercialization and launch) on specified Global priority.
brand projects.
Pro-active management of all stakeholders through the stage and gate process, to ensure delivery of projects on time.
Responsible for developing and executing the Malts brand plans that contribute to the delivery.
of business goals.
Analyze data for insights & articulates brand issues and opportunities.
Develop, manage and execute key activities on social media platforms, earned media concepts,
Diageo Plc
Innovation Project Manager (August 2014 – February 2018)
Led marketing strategy and business plan, including P&L responsibility for Innovations in Guinness stout and non-alcohol Portfolio leading to the launch of Dubic malt, Guinness Extra Smooth stout and Guinness Gold.
Used data from brand health tracker, perception studies, communication check studies for insights & articulates brand issues, and opportunities. This served as a guide during the ideation process to develop strategy/activities and 1YP.
Responsible for managing trade marketing execution in Key Accounts and High-End retail, brand activations driving brand adoption of Dubic malt and Guinness extra smooth which now jointly contributes 30% to overall Guinness Nigeria revenue.
Mikado Group (February 2013 - February 2014)
Account Executive
Built and strengthened relationships with new and existing accounts to drive revenue growth.
Responsible for closing sales.
Researched, designed, implemented, and tracked advertising and public relations activities.
EDUCATION & PROFFESSIONAL AFFLIATION:
B.Sc. Marketing (Second Class Upper Division) 2008-2012
Babcock University.
Post Baccalaureate Tourism in Festivals and Events 2023-Ongoing
Thompson Rivers University,
Professional Affiliation
Associate Member of the Advertising Practitioners Council 2019
Persuasive selling & drinking IQ 2017
Retail Maths 2017
Member of the National Institute of Management 2013
Proficiency Certificate in Management 2013
CompTIA Project+ 2011
EC-Council Customer Relationship Management 2011
Achievements:
Certificate of Appreciation issued by ABInBev 2019.
(For invaluable contribution to the Global Management Trainee Program)
Made of Black Award Issued by Diageo 2016
(For outstanding contribution to Sales Volume & Bottom Line of the Business)