Megan D Mulrain

adu026@r.postjobfree.com megandmulrain.com 516-***-****

Education

Western Carolina University Cullowhee, NC

Bachelor of Science in Communications May 2017

Knowledge and Skills

Copywriting, Event Planning, Project Management, Photography, WordPress, SEO Content, Microsoft Suite, Adobe Creative Suite, Social Media, AP Style, Content Marketing, Client Relations

Professional Experience

Queens University of Charlotte Charlotte, NC

Marketing Manager, Graduate Enrollment September 2022 – Present

Developed and lead the marketing strategy for the graduate school and each program – identifying key audiences, crafting key messaging and tactics

Partnered with Marketing and Communication team members, as well as outside vendors, on the creation and implementation of marketing tactics including digital advertising, print collateral and website development.

Worked closely with key graduate school and University stakeholders to develop improved flow of communication and served as main point of communication for marketing strategy

Red Ventures Charlotte, NC

Brand Manager July 2021 – Aug 2022

Collaborated with media, social, content and email teams to launch targeted campaigns to increase site traffic and brand awareness among key audience segments

Utilize data from past campaigns and industry analysis to improve brand performance across digital channels

Worked with design, development, and content teams to coordinate, track, and deploy new content products and initiatives

Built relationships with partners that led to content and marketing collaborations, improving site traffic by 25%

Developed and led the initiative for new brand strategy – including drafting key audience segments, messaging, mission and values that was communicated and utilized by the team to improve site traffic by 20% and social media engagement by 15%

Marketing and Public Relations Manager July 2018 –July 2021

Create various online content, including posts for blogs, websites and social media page based on various creative and legal standards to be used as marketing collateral

Manage brand building strategies for several sites using a variety of strategies to increase brand awareness among target audience.

Craft press releases for new data studies and breaking site news

Build relationships with journalists on the local, industry and national level for coverage

Craft and execute a strategic organic social media plan

Measure brand awareness KPIs to track success of various campaigns and report on these metrics to

the broader team

Coordinate with other teams: content writing, design and SEO - to assist in the launching of various

content pieces

Use tools like Muckrack and Cision to monitor media mentions and other coverage

Digital Marketing Strategist July 2017-July 2018

Create various online content, including posts for blogs, websites and social media pages based on various creative and legal standards to be used as marketing collateral

Manage communication with an internal team and outside partners to develop a strategic marketing plan to improve website traffic and visit conversion

Planned and managed events for our partnering nonprofits, including fundraising, hosting and behind-the-scenes event coordination

Other Experience

Red Ventures: Employee Resource Group Leadership Team Member Jan. 2022 – August 2022

Coordinated guests for the Empowered Podcast, including vetting speakers (ensuring diversity), scheduling of potential guests and leadership team member cohosts

Support co-chairs in their efforts and planning of events for ERG and general company staff

Assisted in planning and execution of big onsite summit including helping draft slack posts for promotion, vetting imagery, organizing viewing parties and distributing swag day-of and assisting in the set-up for post event happy hour

Contact this candidate