Creative Director Operator
Resume:
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Karim Amatullah
Creative & Operations Director
NEW YORK CITY, NY, 10013
adu009@r.postjobfree.com
LinkedIn: www.linkedin.com/in/karimamatullah
Karim Amatullah is the Creative Director that will shape the brand strategy, programming, and overall aesthetic direction to inspire a new generation of customers. A strategic thinker with an extensive background in concept development and strategy. Astute business owner excelling in operations management, competitive analysis, and financial management. Demonstrated success in growth and innovation. He capitalizes on new trends, technologies, and team building to boost business initiatives and reach sales objectives.
20 years of definitive relevant professional experience in creative, development, marketing, brand management, and related functions with a pattern of exceptional performance in lifestyle, luxury, and global brand experience. He develops and drives investment by owners and developers ultimately increasing profitability and growth for the business.
Work History
1996 -2022 Owner/Operator
KRM GROUP, NEW YORK, NY
360-degree hospitality company with over 25 years of Owner/Operator level expertise with an extensive background in concept development, design, buildout, financial analytics, cost controls, marketing, operations, strategic planning, market segmentation, brand development, social and traditional media, multi-site operations and business development strategies.
KRM Group is accountable for leading product development and enhancement by creating new products and services and evolving existing ones. As the creative leader he will collaborate with cross-functional project teams to design new concepts and refine existing features to continually improve adoption and overall guest experience. A key component of this role is leading all parts of a guest-centered design process (i.e., ideation, proof of concept, build, pilot, and deployment) and creating deliverables at varying levels of fidelity; from quickly capturing a concept’s value proposition to creating final products and services:
• Identify and define all elements of the brand experience.
• Ensure consistency across all guest touchpoints.
• Tap into innovation and experimentation.
• Seek to establish an intangible emotional connection between guests and the brand.
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KRM Group is responsible for driving the brand's commercial performance, brand health, and guest satisfaction. They will partner with relevant teams across your company to support development, owner relations, strategic portfolio growth, and strategy. By ensuring each department flawlessly executes the brand ethos, the attitude of the brand will be apparent and distinctive, building unbreakable brand loyalty
2021 -2022
2016 - 2018
Creative Director & Operating Partner
Serafina In The Sky & UnPublished (Speakeasy), NEW YORK, NY
• Conceived, developed, and operated a duel concept, 6,000 square feet, indoor/outdoor as a supper club and speakeasy at the Pod Hotel 42nd Street.
• Responsible for marketing, media strategy, and client curation for F&B outlets at the hotel.
• Managed all operations, marketing, programming, and systems.
• Responsible for the company's 3x revenue growth.
• Developed strategic communication and marketing plans.
• Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
Director of Sales, Marketing
BAR D'EAU, DOMINICK HOTEL, MANHATTAN, NY
• Responsible for marketing media strategy and client curation for F&B outlets at the 5-star hotel.
• Managed all operations, marketing, programming, and systems.
• Achieved the company's 4x revenue growth.
• Developed strategic communication and marketing plans.
• Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
2017 – 2018 Director of Operations, Partner
AREPPAS LLC, MANHATTAN, NY
• Responsible for all business operations for a $2 million artisanal fine fast-casual startup.
• Executed Company vision with regard to the mission statement.
• Managed all aspects of the company from concept to opening.
• Project Manager for build-out and construction.
• Coordinated with the GC, trades, and government agencies. 2014 – 2015 Creative Director, Operations Director NAMMOS, SOUTHAMPTON, NY
• Contracted to develop and oversee all operations, marketing & sales with a focus on the summer high season.
• Doubled revenues.
• Redesigned and managed the renovation of the venue.
• Conceptualized and executed an indoor/outdoor lounge component.
• Incorporated a sponsorship program to offset necessary operational expenses.
• Retrained staff and implemented work protocols and incentives to attract, retain and encourage employee dedication to excellence in service.
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2010 - 2011 Creative Director & Operator
Ken & Cook/Lil' Charlies, New York, NY
• Responsible for all operations, promotions, marketing, and special events at this multi- level 4,000-square-foot multi-operational club, lounge, and event space with annual revenues of $5.4 million.
• Managed all operational areas (branding, marketing, sales, human resources, P&L, Risk management, and client services).
• Managed day-to-day business operations, including accounting, finance, HR, marketing, and public relations.
2008 – 2010 Creative Director & Operator
GREENHOUSE, New York, NY
• Responsible for all operations, promotions, marketing, and special events at this multi- level 20,000-square-foot multi-operational club, lounge, and event space with annual revenues of $11.4 million.
• Responsible for all promotions, marketing, and special events. 2005 - 2008 Creative Director Special Projects
CIPRIANI, New York, NY
• Managed guest services of 500+ memberships and new enrollment,
• Oversaw all operational areas for Downtown Cipriani (operations, branding, marketing, sales, human resources, P&L, Risk management, and client services).
• Achieved increased combined sales by $11 million at 55 Wall Street and Downtown.
• Achieved annual sales of $14 million (Downtown). 2003 - 2005 Creative Director (Consultant)
BED, New York, NY
• Responsible for all promotions, marketing, and special events at this multi-level 20,000 square-foot multi-operational restaurant, bar, lounge, rooftop, and event space with annual revenues of $18 million.
2002 - 2005 Owner/Operator/Creative Director
HUE, New York, NY
• Designed and managed the construction of a 9,200 square foot multi-operational restaurant, bar, and lounge with annual sales of $10.2 million.
• Oversaw all operational areas (operations, branding, marketing, sales, human resources, P&L, Risk management, and client services).
• Responsible for all promotions, marketing, and special events. 1998 - 2002 Owner/Operator/ Creative
HALO, New York, NY
• Designed, built, and operated this 1,200 square-foot venue with annual sales of $3.6 million.
• Oversee all operational areas (branding, marketing, sales, human resources, P&L, Risk management, and client services).
• Responsible for all promotions, marketing, and special events.
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Skills
Business Development
Excellent
Operations management
Excellent
Marketing
Excellent
Strategic planning and execution
Excellent
Education
1987 - 1992 Bachelor of Arts: Economics
Binghamton University - BINGHAMPTON, NY
• Elected to VP for University Student Union, in 1991.
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